Digital. New Media. Mobile marketing. Social media marketing. These are no more buzz words. These have to be the brand's way of life, not just a 'strategy'. The best Digital strategy is actually NOT to have one! Brands DON'T need a digital strategy. All that is needed is a brand strategy channelized to the new age consumers which INVOLVES them in something meaningful. YUP, they are smart, so don't just turn out to be a joker in front of them.

1. Is your brand
Digitally
Cha enged?

2. Digital is in their DNA

3. For Few…

4. And a new found
love for some ;)

5. Infact

6. You just
need to…

8. Enable a conversation.
(Don’t pass Information)

9. Make mistakes.
Apologize.
Lesson learned.

10. After
all…

11. “Consumers don’t
buy stuff. They buy
what that stuff does
to them.”
-Graham Brown
Mobile Youth.

12. But the problem is…
Most brands doesn’t
want to be the FIRST
to experiment!

13. DELL was in HELL 3 yrs back.
Today, they made
$3 In Twitter !
Click the DELL logo for case study

14. Wasn’t so sexy 3 years back
Today, they launch a car in
Click the Ford logo for case study

15. Be future ready. Today.

16. Just START.
Rest will follow.

17. “Well, we will wait and analyze the market
dynamics. Employ a full fledged research to
find consumer understanding about our
product in digital media, their media
behavior, their perception on new media
and we will formulate a digital strategy. We
will pre-test a digital campaign and then
we will start TWEETING!”
Do you have the same OR a similar strategy? Then...

18. Ciao.

19. I blog at
These awesome images are from