K N O W F A I R Profile

Manoj Kumar Das
Managing Director

knowfair
c o m m u n i c a t i o n s &
s e r v i c e s p v t l t d

DBS Office Business Centre, World Trade Tower,
First Floor, Barakhamba Lane, New Delhi - 110 001
Ph. : 91-11-40509200, Fax : 91-11-23414740
Mobile: 91 9810160283
Corporate Profile
e-mail : dasfactorsindia@yahoo.co.in

INTRODUCTION

Knowfair Communications & Services Private Limited (Knowfair) was incor- Knowfair is also a special invitee of CII/FICCI and its M.D. has con-
porated on November 16, 1999. The company was established in order to add ducted national capacity building workshops along with International
value to Clients’ businesses through consulting, advisory, implementation and Bankers and Management specialists on invitation of CII.
trouble shooting services. As the name suggests the company is a knowledge
player contributing to fairness and transparency in all walks of life. Knowfair The space handled by Knowfair includes Management, Marketing, Communi-
is a quality and result driven boutique consulting, empowering businesses as cation and Corporate relationship consulting services, Advertising, Coaching
think-tank and solution provider. of Realty and Media Business owners, Recruitment and training, Interim CEO
ship, Market Research, nationwide Asset Resolution services for leading Indian
The Company’s Managing Director has worked in Leading Companies like banks, Investor tie-ups etc.
Mudra Communications Limited (part of Reliance and affiliate of DDB),
Primesite (Mudra/Reliance promoted), Bennett Coleman & Company
Limited(The Times of India group), RTIL, HMT Limited, Blue Star Limited, We are different – we work to solve problems of clients, do
Shiva (part of an ARC and AMC of DII, listed in AIM London). Before
brainstorming and research, create solutions, handhold/lead in im-
setting up Knowfair he was Chief Executive with Mudra, Indian affiliate of
DDB Needham Worldwide. He was also a Promoter Director of Indo Aus- plementation, share the benefits and partner in clients’ progress over
tralian Joint Venture-Primesite. He is an alumnus of Indian Institute of Man- long term. We are consulting guerillas where delivering results only
agement, Ahmedabad 1980 – 1982 batch. matter,again and again.

The Co-Director also worked for 26 years and her exposure includes in Mar- Knowfair Communications and Services Pvt Ltd
keting in Domestic and International Markets and in her last assignment she DBS Office Business Centre,World Trade Tower
was a Vice President with a 100% EOU.
First Floor, Barakhamba Lane,New Delhi 110 001
Knowfair was selected by UNDP as one of the 100 Companies amongst India
1700 competing companies from Asia and Africa for representing in manojkumardas@gmail.com
AABF II in Durban, RSA in FY 2001 – 2002. Tel 91 11 40509200, Fax 91 11 23414740
Also to Gurgaon, Kolkata, Guwahati
The M.D. of Knowfair was invited again by UNDP/AFRIFINANCE as
the sole representative of Asian entrepreneurs, as distinguished speak-
er to deliver a talk in an International Banking Roundtable at Port Louis
from November 27–28, 2003 addressing world’s leading banking frater-
nity, where Indian Banking was represented by EXIM Bank of India.

Knowfair Communications & Services Pvt. Ltd / Corporate Profile

OUR BUSINESS
We have worked in development of strategy for launch of new products/extension of new lines of business/geographical
expansion, research and consulting for pre and post launch, development and implementation of communication strategies,
management of communication programmes, trouble shooting of problem areas like dispute settlement in channels of dis-
tribution, etc.

Some of the major work we have done in Realty space in India includes

a. Work on researching old-city (mohollas) dwellers and creating strategies for converting them to township dwellers and
implemented the same for clients.
b. Work on identifying through research large realty potential and work for launching successfully first realty residential
township in an upcoming industrial district where today realty investment itself is around US$2 billion apart from several
billions of industrial investments.
c. Coached realty business leaders from infancy to creating businesses for hundreds of millions of dollars.
d. Researched for realty clients in setting up residential townships, commercial properties, IT parks and SEZ opportunities.
e. Created marketing and advertising strategies for our clients and implemented the same for assisting in achieving business
targets.
f. Assisted the Finance experts in creating funding proposals for the banks and almost all our realty research have been used
by entrepreneurs to make their projects bankable.
g. Created media plans and progammes for clients across varieties of media and implemented the same through various
agencies.
h. Recruitment planning, recruitment advertising and nationwide recruitment drive for realty clients.
i. One –to –one coaching of chairman of realty enterprises in building their businesses.
j. Creating and building marketing plans and budgets and training of sales and marketing teams
k. Designing of compensation plans
l. Handling bureaucracy, govt departments, political establishment and media for achieving realty corporate objectives

Our work in ITES space includes negotiations and BD for clients in the US market, business owner coaching for productiv-
ity improvement , business strategy and bottom line improvement.


Our work in Advertising and Media space includes offering solutions to three leading media groups having large no of na-
tional and international brands operating in India and other various countries. During the post recession period we even
handled dispute resolution due to withdrawl of two big US media brands post dot-com. For a Thai media conglomerate
we worked in Africa for business promotion, specially in tourism market of Mauritius.For another leading media brand we
handled their dispute settlement in the middle east.We also did media tracking of world’s no. one mobile brand for an inter-
national agency with US parentage. We had done complete Pre-launch Consulting for a new edition for one of the country’s
leading business dailies which includes Undertaking Feasibility, Development of Marketing and Production Programmes,
understanding Readers’ and Advertisers’ needs etc.

In FMCG category we were associated with channel management problems of world’s two leading FMCG brands.

In our services to Business Associations we have offered solutions to leading Federation of Chambers of Commerce and
Industries associations.

In Banking and Financial Services space our work includes:
a. Asset resolution and asset reconstruction
b. Negotiations with large corporate borrowers representing various banks
c. Prospecting of investors and converting them to asset buyers or investors
d. Corporate investigations
e. Arranging valutions
f. Developing legal strategies with law firms
g. Auctioning
h. Conducting Training of bankers on SARFAESI

We are one of Country’s leading SARFAESI service providers for the banking segment and have handled more than one
thousand accounts spread across the subcontinent.

We have expertise in many fields of Management both Inhouse and through Network of Consultants and Associates.


OUR CLIENTS
We have been associated with a wide range of clientele/brands which include the following:

State Bank of India
Alliance Builders Ltd.
Zenith Media Ltd
Gillette
Hindustan Lever Ltd.(HUL)
Oriental Bank of Commerce
Alliance Comnet Ltd
The Financial Express
Media Transasia
Alliance Nirmaan Ltd.
Indo Italian Chamber of Commerce
Federation of Indian Chambers of Commerce and Industries
UCO bank
United Bank of India
North Eastern Development Finance Corporation Ltd.(NEDFI)
State Bank of Hyderabad
AGVB
Hathway Investments
Assocham
Outlook
Swagat
State Bank of Patiala
State Bank of Bikaner and Jaipur
Labh Constructions
Niho Constructions Ltd
SBI Factors Ltd.
Axis Bank Ltd,
Bank of India
Mudra etc.


ADDITIONAL CREDENTIALS
In the FY 2001 – 2002 Knowfair was shortlisted by CII and was finally selected by UNDP from 1700 competing companies of Asia to represent as one of the
100 finalists for AABF II at Durban, Republic of South Africa. During that period, the company had entered into 8 MOUs with companies from Nigeria, Re-
public of South Africa, Senegal, Cameroon, Mauritius and Botswana.

The M.D. of Knowfair was invited again by UNDP/AFRIFINANCE as the sole representative of Asian entrepreneurs to deliver a talk in an International
Banking Seminar at Port Louis from November 27–28, 2003 addressing world leading banking fraternity, where Indian Banking was represented by EXIM Bank
of India.

Knowfair is also a special invitee of CII/FICCI and its M.D. has conducted national capacity building workshop along with foreign Bankers and Management
specialist on invitation of CII.

In India we entered into MOU with MECON, India’s leading Engineering and Technology Consulting Company.

With ASSOCHAM, India’s leading Chamber of Commerce, we were tied up for providing Training and Development Input.

To promote Indian Investment in Africa, we tied up with Indo Congo Chamber of Commerce and Industries (IC/CCI)

ETC.


BIO-DATA OF MANAGING DIRECTOR

MANOJ KUMAR DAS

Career Summary

Competent and result-driven professional putting forth over 28 years of experience (leadership positions in established large corporate, start-
ups, turnaround and as consulting entrepreneur) in Business Development, Finance, Advertising and Marketing functions with an exceptional
understanding of Brand Creation and Management. Proven ability in streamlining business process for improved revenue & profitability and
handling budgets, delivering strategic direction for improved efficiency. Holds the distinction of negotiating and closing several strategic deals
with incomparable know-how of general operations management. Expert at establishing operational excellence within cross-cultural environ-
ment thereby developing cohesive team structures to drive company’s vision to viable realizable goals. Adept at moving into new environments
and extrapolate from the existing experience to quickly adapt to new ways fluently. Computer proficient. Steered businesses in Asset Recon-
struction, Realty, Advertising, Media and Publishing, Consulting, Telecom and Consumer Durable both as an employee and entrepreneur.

Career Objectives

Aspiring to deliver services with effective business development solutions. Core competencies include
• Business Development Strategies
• Finance Management
• Market Research and Analysis
• Sales Planning and Management
• Brand Creation and Management
• Budgeting Operations
• Asset Reconstruction
• Crisis Management
• Training and Development
• Profit Center Management


Career Path

Co-Owner/M.D. Knowfair Communications New Delhi

My contribution in Real Estate domain includes:

• Consulted and assisted in launching and sale of 10 realty projects, project size varying from 250 units to 3000 units during last seven years.

• Contribution has been to opportunity research, identifying opportunities and conceptualizing projects, working with architects/in-house tech-
nical team to develop these concepts, pricing of final product, marketing and advertising planning, sales planning, customer service, helping
improvement of operational efficiency, interaction with financial institutions, building brands from ordinary concepts, HR and training, invest-
ments etc. Advised on communication strategies both for internal as well as external target audiences. Have mentored, handhold and trained
family members and owners of real estate companies for ownership competence building.

• Have been pioneer in identifying emerging industrial destination like Rudrapur in Uttaranchal as potential residential township destination
and helped to set up the first township followed by second township, where today the investment in real estate itself is creating around 10000
apartments apart from villas, malls and proposed business parks.

• Been a practitioner of day to day management of a prestigious condominium as a treasurer and office bearer of the apartment owners as-
sociation – contributing in efficient management by laying down budgets, recruiting and training professional managers, day to day cash flow
management, and exposed to 500 household property management in terms of owners’ current and well as future needs.

• Consulting also on acquisition of properties.

• Have also involved in valuation, resale/auction of mortgaged assets of banks identifying buyers, negotiating, finalizing, conclusion of deals
where handling assets like woolen mills, tea gardens, warehousing facilities, vanaspati mills, factories, houses and flats etc. Have been personally
involved in handling around 1000 assets of different banks during last 6 years.

• Have also got huge exposure to acquisition of media real estate and marketing of the same nationally .Was exposed to Australian, Hongkong ,
Thai, UAE and South African Markets.


Chief Operating Officer May 2008 – Feb 2009
SHIVA, a company associated with an Asset Reconstruction Company (registered with RBI), New Delhi, and a leading Indian law firm in In-
solvency/Bankruptcy Practice

Responsibilities
• Responsible for handling resolution and acquisition of distressed assets for an ARC-Dhir and Dhir Asset Reconstruction and Securitisation
Co. Ltd.- registered with the Reserve Bank of India, the Central Bank in India. Was recruited as COO for a shell company, viz. Shiva Consul-
tants Pvt. Ltd., an AMC for DII, a Isle of Mann registered company listed in AIM, London.
• Solely handle the complete resolution process along with support services providers like lawyers, labour consultants, valuers etc in the textile
mills segment whose NPA is around Rs.200 Cr (US$ 40 Millon)
• Accountable for handling issues pertaining to settlement of workmen liabilities, negotiating and arranging settlement with statutory authorities
like Sales Tax, PF, ESI, Electricity Board, Textile Committee, Land Tax, Panchayat dues etc.
• Strategically forge good relations with investors, promoters ensuring many of the difficult issues addressed [e.g. layoff wages, payment of sales
tax].
• Job responsibilities require acumen to manage the fund flow – inflows from investors and sale of assets, and outflow in settlement of liabili-
ties.
• Facilitate assistance in the development of positions and strategies in legal cases, documentation of various transactions.
• Evaluation of assets and evolving positions for the assets for the probable investors with various value add on possibilities in petrochemicals
segment.

Accomplishments
• Played an imperative role in recovering committed amounts from investor, negotiating accordingly.
• Pertaining to acquisition, successfully completed 100% aggregation of the bad debts, which included negotiation and settlement with banks
and FI along with AMCs.
• Involved in developing new line of business in the broad spectrum of asset reconstruction working on fee based short-cycle businesses.


Co-owner and M.D., Dec 2000 – May 2008

Knowfair Communications & Services Pvt. Ltd., New Delhi

Responsibilities
• Responsible for managing entire spectrum of operations in creating and building a consulting start up.
• Strategically identify practice areas such as Media and Publishing, NPA Resolution and Asset Reconstruction, Realty, Recruitment and ITES.
• Handle the process of training and recruiting thereby mentoring them on operations overview, for client organizations.
• Manage and monitor the capacity and competence building operations for various businesses addressing various strategic and functional is-
sues.

Accomplishments
• Lucratively developed business from start up to 40 clients through effective business development strategies.

• Successfully set up Asset Reconstruction business thereby turning the company as one of the respectable enforcement and resolution players,
ensuring that it is rated under Category ‘A’ from category B in the year 2006 by India’s no.1 bank.

• Efficiently resolved around 400 out of 800 cases in a span of five years across varied sectors for various PSU banks and Bank promoted
NBFC.

• Instrumental in accomplishing Feasibility, Market Research and Development of Marketing / Sales Plans for three clients in the real estate
business. Planned and managed recruitments for clients.

• Profitably assisted the Client (Real Estate) to achieve Sales Growth from Rs. 3 Cr(US$0.60 million) in 2000 to Rs. 600 Cr(US$120 million) in
the year 2006.

• Handled relationship issues in channel management for clients including FMCG majors HLL, Gillette, and Media and Publishing companies
like Hathway Investment Pvt Ltd (owner of OUTLOOK magazine) in India and Middle East and Media Transasia (in India and Mauritius).

• Mentored business owners at one to one level from Media, Realty and ITES businesses.


Founder / Co-Promoter /Director in the Board Nov 1998 – Jan 2000

Primesite Outdoor Advertising Pvt. Ltd (Indo-Australian JV)
[Concurrent assignment with Mudra] New Delhi / Mumbai]

Responsibilities
• Identify new and emerging opportunities in Media and develop new businesses with global competence.

• Effectively create Business Plan and drive the organization in achieving the same.

• Handle recruitment and training operations to develop a strong team that achieves the set targets.

• Responsible for seeking JV partners globally and enter into alliances for skill, expertise, technology, investment and business development.

• Create outstanding quality of work for the clients which ensures developing business from top brands ofthe country / globe.

Accomplishments
• Successfully handled the set up of national infrastructure along with recruiting and training professionals and setting budgets.

• Efficiently conceptualized, handled the research and proposed to the Board of Mudra, post which received approval and started up Out of
Home business in collaboration with an Australian company.

• Profitably closed 10 contracts with corporate belonging to top 50 ad spenders of the country like Samsung, Tata Motors, Maruti Udyog and
SBI.

• Independently handled FIPB, foreign tie-ups and relationship with the government.


Chief Executive/Senior Vice President/Senior Vice President (Corporate)
Sep 1995 – Dec 1999
Mudra Communications Ltd, Affiliate DDB,
New Delhi, Ahmedabad

Responsibilities
• Accountable for restarting, developing and spearheading television marketing & production for augmented revenue and market share.

• In charge for creating financial plan to reach revenue and expense goal within the organization.

• Responsible for conceptualizing and incubating new businesses in emerging and non-conventional segments ensuring business development
further.

• Strategically initiate and develop new businesses from a fresh set of national and international clients apart from the business from existing
client base.

• Spearhead an outstanding nationwide team of professionals in improving and developing business practices.

Accomplishments
• Played a key role in developing the business to Rs.80 Cr (US$16 millon) capitalized.

• Also identified and selected a national team of professionals from various emerging media thereby setting targets and leading them for achiev-
ing the budgets.

• Successfully conceived new growth strategy with the Chairman and ED. Also handled research and identified ‘buy’ targets along with partici-
pating in negotiations and suggesting recommendations.

• Key player in bidding and winning rights for the Atlanta Olympic telecast in India and in managing and directing a Multi-Crore operation
through Mudra Videotec along with Amitabh Bachhan Corporation Ltd.

• Instrumental in conceptualizing and managing India’s first 14 location rural marketing media vehicle ‘The Great country Fair’, with a potential
captive audience of 15 million.

• Holds the distinction of being a part of the senior most management, Think-Tank of the organization which brought in hi-tech and technol-
ogy savvy work culture. Also Contributed in MICA.

Deputy General Manager / Chief Manager 1990 – 1995

Bennett Coleman & Co Mumbai /Ahmedabad /Patna,
The Times of India Group

Responsibilities
• Responsible for achieving revenue and profit targets for space selling of own as well as other center publications.

• Handle the process of conceptualizing and marketing special features and spearhead increase of circulation thereby assuring the development
of dealers, managing readership development programs, promotions and advertising.

• Administer all the operations at the unit level which include managing employee strength of 350 to 600 and handle brand budgets and targets,
manpower development, and new brand add-ons creation.

• Strategically manage Press and Editorial quarters. Also handle Modernization, Union and liaise with the Government.

Accomplishments
• Instrumental in turning around a loss-making unit and improving its revenue from INR 9 Cr to INR 14 Cr in Patna unit through effective
sales strategies, retrenchment of 250 staff, cost rationalization and introduction of modern technology.

• Successfully conceptualized and created India’s first sponsored edit JRD Tata, A Tribute, An Economic Times presentation (ET all edition
color) and innovated a new revenue category through this conceptualization.

• Honored with The Best Idea of the Year (1992-1993) award in Annual Review Meet at Kathmandu,Nepal.

• Was awarded a Letter of Commendation for successfully managing month long lock-out and strike in Bihar by Unionized employees and re-
trenched nearly 250 people, which was also featured in the Indian Parliament.


• Advantageously coordinated and liaised with the authorities in the Parasnath Hill dispute between two communities of Jains thereby resolving
the issue.

• Holds the distinction of being a Part of the Team of The Economic Times going PINK and the invitation pricing strategy in Mumbai.

• Successfully executed the publishing of Career and Competition Times (Broad sheet) in English and Career Guide (Broad sheet) in Hindi
which were the brand add-ons for TOI – P and NBT – P.

Earlier Assignments
Regional Manager 1987 – 1990
RTIL Calcutta/Delhi (Telecom) – A Start up in Telecom

Deputy Sales Manager (NE) 1985 – 1987
HMT Watches

Executive Asst. to Vice President / Resident Executive 1982 – 1985
Blue Star Ltd. (Consumer durables and Projects)

Education
Post Graduate Diploma in Management – Marketing and Finance
Indian Institute Of Management, Ahmedabad
1982

Bachelor of Science (Honors) – Economics, Mathematics and Statistics
Cotton College, University of Guwahati
1978

Training Attended
Asia Africa Business Forum II in Durban, South Africa from 9th July 2001 to 14th July 2001
International Banking Roundtable at Port Louis from November 27–28, 2003
Several seminars in Banking, Realty, Afro-Asian Co-operation by CII and FICCI

Relevant Information
• Was invited by UNDP/AFRIFINANCE as the sole representative of Asian entrepreneurs as distinguished speaker to deliver a talk in an In-
ternational Banking Roundtable at Port Louis from November 27–28, 2003 addressing world’s leading banking fraternity, where Indian Banking
was represented by EXIM Bank of India.

• Was a special invitee of CII/FICCI and have conducted national capacity building workshop along with foreign Bankers and Management
specialists on invitation of CII.

• Invited to represent 458 international entrepreneurs at the Dais during the closing ceremony at International Convention Center (ICC) in
Durban on July 14, 2001 and delivered delegates’ valedictory address.

• Made presentation during National Capacity Building Workshop for AABF – III at Hotel Le Meridian, on invitation of Confederation of In-
dian Industry (CII) New Delhi on September 29, 2003.

• Successfully conceptualized and created India’s first sponsored edit JRD Tata, A Tribute, An EconomicTimes presentation (ET all edition col-
or). Devised a new revenue category and was awarded ‘The Best Idea of the Year’ (1992 – 1993) in Annual Review Meet at Kathmandu, Nepal.

• Strategically comprehended Australian and Hong Kong out of Home Media markets in 1997. The research was conducted to identify new
business opportunities for Mudra and was undertaken in Sydney, Melbourne, Brisbane and Hong Kong.

• Taught at In-Company seminars, Post Graduate Programmes in MICA, Amity, Skyline, BIMTECH, Bhartiya Vidya Bhawan etc.

• Was a special invitee, MBA Curriculum Design, Rajiv Gandhi National University.

Membership
• Board Director, Primesite (1998-2000), An Indo-Australian JV
• Treasurer PAOA (2006-2007) - a prestigious RWA at Gurgaon
• Member Executive Committee, PAOA (2003-2007)
• Associate Member, The Indus Entrepreneur (TIE)
• Member, AMIC Singapore(1997-1999)
• Elected Member, IIMA Alumni Executive Committee (1989-1991).
• Member, PR Committee, BCCI Cricket match between Sri Lanka and Zimbabwe,1993
• Life Member, Jaypee Green Golf Club

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