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Panjaa branding proposal
1.
2. Power star Pawan Kalyan :Power star Pawan Kalyan :
Without a doubt, Pawan Kalyan is the single biggest super star of Tollywood and toWithout a doubt, Pawan Kalyan is the single biggest super star of Tollywood and to
say that he enjoys a demigod status in the hearts and eyes of the people from AP,say that he enjoys a demigod status in the hearts and eyes of the people from AP,
Karnataka and Tamilnadu is an understatement. His phenomenal rise to superKarnataka and Tamilnadu is an understatement. His phenomenal rise to super
stardom started with his first film way back in 1996. His meteoric rise can only bestardom started with his first film way back in 1996. His meteoric rise can only be
attributed to his devotion, commitment and love for cinemaattributed to his devotion, commitment and love for cinema
His portrayal of roles as the quintessential college student, the ardent lover, theHis portrayal of roles as the quintessential college student, the ardent lover, the
younger brother, the protagonist, the revolutionary, the jocular hero forms a lethalyounger brother, the protagonist, the revolutionary, the jocular hero forms a lethal
combination with his dialogues – which he delivers with effortless ease.combination with his dialogues – which he delivers with effortless ease.
These qualities have ensconced him in the hearts and minds of the youngerThese qualities have ensconced him in the hearts and minds of the younger
generation firmly. “POWER STAR” as he is fondly known as.generation firmly. “POWER STAR” as he is fondly known as.
5. Jalsa Records
Jalsa Music release function was broad casted by 4 Telugu TV channels and recordedJalsa Music release function was broad casted by 4 Telugu TV channels and recorded
27.95 TRP rating and bagged Record breaking film event.27.95 TRP rating and bagged Record breaking film event.
35 lakhs units of audio cassettes were sold in the first week of audio release.35 lakhs units of audio cassettes were sold in the first week of audio release.
2 lakhs caller tunes downloaded.2 lakhs caller tunes downloaded.
Jalsa songs broadcasted 64 times every day in FM Radio.(34 times was the oldJalsa songs broadcasted 64 times every day in FM Radio.(34 times was the old
record)record)
Jalsa mobile and online game launched. This is theJalsa mobile and online game launched. This is the first time to happen infirst time to happen in
TollywoodTollywood..
Jalsa World RecordJalsa World Record
• Pawan Kalyan’s Jalsa stood 9th place at thePawan Kalyan’s Jalsa stood 9th place at the world Box officeworld Box office with its collectionwith its collection
of first week.of first week.
1. Jalsa stood1. Jalsa stood 9th place at world Box office9th place at world Box office..
2. 1.15 Crores watched the film in the first week2. 1.15 Crores watched the film in the first week
3. The film has collected Rs21 Crores in the first week-3. The film has collected Rs21 Crores in the first week- a record in Tollywooda record in Tollywood..
4. Box office Majo- has conducted a survey worldwide and published in their4. Box office Majo- has conducted a survey worldwide and published in their
magazine that Jalsa is the 9th highest Gross collector in the world, in the first weekmagazine that Jalsa is the 9th highest Gross collector in the world, in the first week
of its release.of its release.
6. PANJAA MOVIE DETAILSPANJAA MOVIE DETAILS
Main leadsMain leads – Pawan Kalyan, Sarah Jane Dias, Anjali Lavania– Pawan Kalyan, Sarah Jane Dias, Anjali Lavania
CastingCasting - Jackie Shroff, Atul Kulkarni,- Jackie Shroff, Atul Kulkarni,
Brahmanandam, Ali, SubbarajuBrahmanandam, Ali, Subbaraju
MusicMusic – Yuvan Shankar Raja– Yuvan Shankar Raja
DirectorDirector – Vishnu Vardhan– Vishnu Vardhan
ProducersProducers – Neelima Tirumalasetti, Nagesh Muntha, Shobu– Neelima Tirumalasetti, Nagesh Muntha, Shobu
Yarlagadda, Prasad DevineniYarlagadda, Prasad Devineni
BannerBanner – Sanghamitra Arts & Arka Mediaworks Pvt. Ltd– Sanghamitra Arts & Arka Mediaworks Pvt. Ltd
GenreGenre – Action/Adventure– Action/Adventure
Tentative Music releaseTentative Music release – Nov -2011– Nov -2011
Tentative FILM releaseTentative FILM release – Dec -2011– Dec -2011
7. Main leads Pawan Kalyan & Sarah JaneMain leads Pawan Kalyan & Sarah Jane
8. Directed By – Vishnu vardhanDirected By – Vishnu vardhan
Vishnuvardhan, is an Indian Vishnuvardhan, is an Indian
film directorfilm director. A one-time associate of. A one-time associate of
SantoshSantosh SivanSivan he made his directorial he made his directorial
debut in 2003 with debut in 2003 with KurumbuKurumbu However,However,
his subsequent films, his subsequent films, ArinthumArinthum
AriyamalumAriyamalum (2005), (2005), PattiyalPattiyal(2006) and (2006) and
BillaBilla (2007), went on to become highly (2007), went on to become highly
successful ventures, turning himsuccessful ventures, turning him
Big Director .Big Director .
9. Produced By –Produced By – Sanghamitra Arts & Arka Mediaworks Pvt. ltdSanghamitra Arts & Arka Mediaworks Pvt. ltd.
.
Arka Media was found in 2001. Since then we have been a production studio
concerned with crafting story and connecting it to a desired audience. We
bring talented artists, designers, directors and film makers together in the
shared goal of connecting an audience through innovative movie making. Our
work has garnered number of awards and recognition including Film Fare and
Television Awards
Movies : Vedam ( Nandi Award winner )
Maryada Rammanna
10. Music By – Yuvan Shankar RajaMusic By – Yuvan Shankar Raja
Yuvan Shankar Raja is an
Indianfilm score and soundtrack
composer, singer and occasional
lyricist. He has predominantly
scored music for Tamil as well as
several Telugu films. His musical
career began in 1996, at age 16, as
he composed the film score
for Aravindhan. After initial struggle,
he made his big break with
the Thulluvadho Ilamai soundtrack
(2001), and evolved as one of Tamil
cinema's most sought-after
composers by the mid-2000s.[1]
11. Brand value in AP and beyondBrand value in AP and beyond
• His much anticipated and eagerly awaited movie ‘PANJAA‘ isHis much anticipated and eagerly awaited movie ‘PANJAA‘ is
releasing on Dec 2011 and it would be an opportune time forreleasing on Dec 2011 and it would be an opportune time for
clients to utilize this opportunity for the biggest bang.clients to utilize this opportunity for the biggest bang.
• The hype around the movie is stupendous at the least and theThe hype around the movie is stupendous at the least and the
expectations that are riding with it are huge. It is this stature thatexpectations that are riding with it are huge. It is this stature that
will beckon and appeal to any company that needs to market awill beckon and appeal to any company that needs to market a
product.product.
• Pawan Kalyan’s reach crosses geographical boundaries andPawan Kalyan’s reach crosses geographical boundaries and
extends into Tamilnadu and Karnataka. His popularity in theextends into Tamilnadu and Karnataka. His popularity in the
Telugu NRI world is also huge- Jalsa being the classic example.Telugu NRI world is also huge- Jalsa being the classic example.
• In a market with a very high proliferation of local, regional andIn a market with a very high proliferation of local, regional and
international brands, a brand endorsement by Pawan Kalyan willinternational brands, a brand endorsement by Pawan Kalyan will
prove to be a prudent choiceprove to be a prudent choice
12. By 2002, Pawan Kalyan’s popularity soared so high that Pepsi roped
him in as their Brand Ambassador and pitted him against their arch
rival Coke (Thumbs Up), being promoted by his big brother,
Chiranjeevi.
Pawan Kalyan was the first South Indian actor to appear in an
endorsement, for the soft drink PEPSI.
It is a known fact in the marketing world that this was the decisive
move that helped Pepsi leapfrog from the “also ran” to the “contender”
status.
Pepsi Endorsement
13. What Next
The stage is set for his next big movie “PANJAA”.
This is an opportune time to leverage his brand value and his
phenomenal reach and create an impact for the right product.
The anticipation surrounding the movie is huge and it would be a
dream come true for any marketing campaign with Power Star
Pawan Kalyan .
14. Brand Scope
1. Stage Backdrop of the audio event
2. Audio release with movie back drop
4. Logo on the back side of Audio CD
5. Logo on Out film poster publicity
6. Special thanks to Sponsor at the movie titles
15. Deliverables for ‘Powered By’(20 Lakhs):
• 1. Name of the sponsor to be associated to the event as ‘Powered
By’.
• 2. Sponsor’s logo prominently displayed on the stage Backdrop.
• 3. Company CEO will be invited as one of the Honor Guest.
• 4. Logo will be displayed on the backside of the Audio CD cover.
• 5. Special Thanks will be given to sponsor at the movie titles.
• 6. Sponsor’s promotion material played on the High Resolution LCD
screens present at the venue at regular intervals.
• 7. This event will be telecasted in all famous TV channels in AP.
• 8. Sponsor’s logo present in all promotional and event related
material wherever possible.
• 9. Logo space in hoardings & posters displayed throughout AP.
• 10. 20 VVIP passes and 40 VIP passes given as complements.
• 11. Live internet telecast through a leading website telecasted all
around the world.
• 12. Any of the Cast & Crew who are part of this film will visit your
mall or place.
16. Deliverables for Co- Sponsor(12 Lakhs):
• 1. Sponsor’s logo prominently displayed on the stage Backdrop.
• 2. Company CEO will be invited as one of the Honor Guest.
• 3. Logo will be displayed on the backside of the Audio CD cover.
• 4. Special Thanks will be given to sponsor at the movie titles.
• 5. Sponsor’s promotion material played on the High Resolution LCD
screens present at the venue at regular intervals.
• 6. This event will be telecasted in all famous TV channels in AP.
• 7. Sponsor’s logo present in all promotional and event related
material wherever possible.
• 8. Logo space in hoardings & posters displayed throughout AP.
• 9. 10 VVIP passes and 20 VIP passes given as complements.
• 10. Live internet telecast through a leading website telecasted all
around the world.
• 11. Any of the Cast & Crew who are part of this film will visit your
mall or place.
17. Deliverables for Associate Sponsor(5 Lakhs):
• 1. Sponsor’s logo displayed on the side banners
present at the venue.
• 2. Sponsor’s promotion material played on the High
Resolution LCD screens present at the venue at
regular intervals.
• 3. This event will be telecasted in all famous TV
channels in AP.
• 4. 10 VIP passes given as complements.
• 5. Live internet telecast through a leading website
telecasted all around the world.
If you have any other specific requirements and
deliverables, we can discuss and arrange for the
same.
18. Further queries Contact:Further queries Contact:
With Best regardsWith Best regards
Manoj kumar.VManoj kumar.V
M# 97058 65893M# 97058 65893
88015 4312388015 43123
Mail us:Mail us: cinemafactory@asia.comcinemafactory@asia.com
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