1. Data de-duplication to increase
overall Efficiency
Company: Arena
Opportunity: Data De duplication
Vertical: Hitech Software Services
? Challenge Solution Benefits
.
Arena had a huge database Apex Data Loader tool used 10 % of the total Arena
of approx. 1.5 lacks which had to extract the data from database including contacts &
multiple and duplicate Leads, Salesforce objects. accounts was duplicate & was
contacts & 50 K accounts in removed
Sales force database Demand Tool, was used for They could see the right
cleaning duplicate objects in information which helped the
In absence of a unique Salesforce.com and the client tremendously
account all information were database was cleaned
scattered ,resulting in wastage Right data helped in focusing
of effort by sales & operations Multiple entries were merged on the right lead & right account
staff to create unique contact & which helped them increase their
accounts, with the account overall efficiency
Users were unable to track having higher number of
the right information & records opportunities termed as Arena people could clearly
& could not do sales “Master Account view “what’s in the Pipeline”
forecasting