This presentation suggests some strategies and tactics for marketing KTH University around the world. The aim is to get the full house in 2012.
This presentation was selected the best at Leadership for Operational Development Course.
Use of logos or any other sign with legal responsibility is only for educational purposes. It should be considered as a school assignment and not something official.
19. These tools are used together to provide a description of the “current” status and the “desired” status. Marketing Plan for the Internationalization of KTH
26. Target Group 2.Teachers and study advisors -Why do we target them? - Why should they target KTH?
27. Target Group 3. Managers and Co-workers -Why do we target them? - Why should they target KTH?
28. Results – KTH / IKEA Marketing Plan for the Internationalization of KTH The Core Strategy of Valuenture: KTH-IKEA CO-BRANDING
29. Results – KTH / IKEA Marketing Plan for the Internationalization of KTH Expanding The Popularity of KTH Development Process of KTH-IKEA Co-Branding Main purpose is to increase popularity of KTH all around world
30. Results – KTH / IKEA Marketing Plan for the Internationalization of KTH Finding an effective channel to use the advantage of its internationality
31. Results – KTH / IKEA Marketing Plan for the Internationalization of KTH As an effective channel, making engagements with a global company.
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33. Results – KTH / IKEA Marketing Plan for the Internationalization of KTH
34. Results – KTH / IKEA Marketing Plan for the Internationalization of KTH Why This Partnership for KTH? IKEA has showrooms in 40 different countries. BUT KTH does NOTknown in all these 40 countries.
35. Results – KTH / IKEA Why This Partnership for IKEA? The Core Values of KTH are what IKEA looks for… -new design trends with innovative brains -improvements in product units with well-knowledged professors - Using “KTH Stamp” which means Quality
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38. Results – KTH / IKEA Marketing Plan for the Internationalization of KTH What Will This Partnership Include? KTH Logo&Name In IKEA Catalogs:
39. Results – KTH / IKEA Marketing Plan for the Internationalization of KTH What Will This Partnership Include? KTH Logo&Name In IKEA Website:
40. Marketing Plan for the Internationalization of KTH IKEA will display KTH’s Name&Logo in it’s showrooms, Catalogs&website More people will recognize KTH ! KTH students work in IKEA Projects. Results – KTH / IKEA BY 2012:
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42. Assisting students and potential students of that country to obtain information about KTH