How understanding the itinerary can provide intuitive, valued services for the traveller

1. Social Media
ViewTrip Mobile
connecting the passenger

2. Social Media Strategy
 Let travellers connect to share and source information
that will enhance their journey experience.
 Provide them with easy, intuitive methods of connection
to their chosen network(s)
 facebook, Linkedin, twitter, email groups, +….
 Provide them with the ability to connect with their
immediate (temporary) contextual network.
 Who’s travelling today, via this airport/carrier to destination

3. Traveller social network access
 Traveller is offered the option to
set up their chosen social
networks.

4. Selection
 Traveller selects their preferred
social network(s).
 Model is extensible to include
other networks to connect or
check-in

5. Set preferences
 User sets preferences for each
network based on automatic
sharing of summary info or by
itinerary.

6. Login credentials – e.g. facebook
 One time log in by the traveller
for the app to post to the
network.
 Each network has their own
login requirements.

7. Posting my itinerary
Summary level
itinerary information;
• new itinerary
• changes
• departing/arrived/
returned
Posted by [brand]

8. Post a question
 Traveller can ask ad-hoc
questions and get a response
from their friends.

9. Posting on facebook
User generated
request for info

10. Response mechanism
 Traveller alert when a response
is received from friends.

11. facebook answers
 friend response displayed in the
app
 keyword identifier offers
alternate relevant suggestions
 e.g. restaurant, hotel listing, taxi…

12. Contextual network
 Let the traveller know more about the community around
them
 Let them choose to connect if they wish to similar
travellers
 We know;
 Who is travelling
 Where they are travelling to
 Where they are travelling from
 Which carrier they are using
 Which social networks they share

13. Itinerary based geo-located communities
 User generated info;
 “best coffee at the airport”
 security queue times
 Connect with travelers
 User can crowd source information
from travelers who are having a
similar experience.