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Enterprise Social:
Yammer & SharePoint
Naomi Moneypenny
SPSDFW

@nmoneypenny

www.synxi.com
sponsors
PLATINUM

SPSDFW

@nmoneypenny

www.synxi.com
Naomi Moneypenny
n.moneypenny@manyworlds.com

Technology forecasting and strategy manager at
Shell, consulted at many Fortune 100 companies
since
3000+ followers
on Twitter
3+3 dogs

20+ patents in
adaptive systems

geek

Astrophysicist

Passionate about user adoption and
enterprise collaboration & innovation

SPSDFW

@nmoneypenny

www.synxi.com
• Enterprise Social Imperative

• Yammer – what is it, why did MSFT acquire it
• Case Study

• Integrating SharePoint & Yammer
• Social Features in SharePoint 2013

• The Future
SPSDFW

@nmoneypenny

www.synxi.com
Time spent
online

# users

• Fueled by mobile technology, more people are now using social
networking websites than email or web portals.

SOCIAL NETWORKING

Line chart showing
Social > Email

SOCIAL NETWORKING

Line chart showing
Social > Email

EMAIL

PORTALS

2009
2011

time

›
›
›

800 million Facebook users with over 100 billion connections
300 million Twitter users with 1 billion tweets every 4 days
488 million mobile devices v 417 million PCs shipped in 2011

Sources: Comscore, Forrester Research

SPSDFW

@nmoneypenny
@nmoneypenny

www.synxi.com
www.synxi.com

time
Source: McKinsey

SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
“The ability to learn faster than your
competitors may be the only
sustainable competitive advantage.”
- Arie de Geus, The Living Company

Source: Deloitte

SPSDFW

@nmoneypenny
@nmoneypenny

www.synxi.com
www.synxi.com
Findability of Content

Facebook Generation

Locate Expertise

Share Knowledge

Serendipity

SPSDFW

@nmoneypenny

Email Generation

www.synxi.com
Decentralize

Alignment

Decentralize decision making
(to the people closest to the
problem)

Alignment of employees’ higher
level motivations, beyond
process

Transparency

Engagement

Culture of transparency &
constant improvement
SPSDFW

@nmoneypenny

Engage employees for ideas

www.synxi.com
•
•
•
•
•
•
•
•

Corporate Culture
Governance
Avoid user confusion
Architecture – on premises/cloud
etc
Requirements – one size fits all?
Business Case – hard and soft
benefits
Adoption – rollout program or
guerilla/viral?
User adoption metrics (qualitative
& quantitative)

SPSDFW

@nmoneypenny

www.synxi.com
Only two industries
call customers
‘users’…
- drug dealers and IT
Eugene Lee

SPSDFW

@nmoneypenny

www.synxi.com
85% Fortune
500

8 Million
Users

July 2012
$1.2bn

Unique
Testing Model

Partners

Home Network

Apps/
Public API

Yammer support
networks

Customers

(yourdomain.com)

Suppliers
Can have public/private groups

SPSDFW

@nmoneypenny
@nmoneypenny

www.synxi.com
www.synxi.com

Collaborative intercompany networks
•
•
•

•

SPSDFW

@nmoneypenny
@nmoneypenny

www.synxi.com
www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
Activating Yammer for your organization is just the first step. Enterprise social is
different than other solutions. To drive adoption and really get the value out of
Yammer, you need a strategy, advocates, and openness to the way it will transform
the way people in your organization work and communicate.
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
•
•
•
•
•
•
•
•
•
•

SPSDFW

View My Feed, Company Feed and Group Feeds
Post, reply and like messages
Attach files and links
Get notification alerts for new Yammer messages, @ replies
and likes*
Profile sync: Sync your SharePoint profile information with
Yammer, eliminating the need to complete two profiles*
Document and list item integration: Post documents and other
list items such as calendar events and tasks directly from
SharePoint to Yammer*
Unified search: Search SharePoint and Yammer content
simultaneously from within SharePoint. Yammer message
results are displayed alongside SharePoint results.
Light embeddable feeds*
Admin configurations
Single Sign On

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
•
•
•
•
•
•
•
•
•

Using Yammer since Fall 2010
Reduction of over 90% in internal email
Groups are ‘open by default’ unless sensitive/legal
Primary conduit for collaboration, SharePoint as
repository
Initially adoption was good, but mimicked email,
i.e. 1 on 1 convos, not transparent
Heavy use of external networks
Code of conduct/behavior – peer governed
Hashtags vs. groups still an issue
Busy, vibrant network

SPSDFW

@nmoneypenny

www.synxi.com
Give users guidance on what tool to use when.
This should be specific to your company – how you use tools now

Transitory

Active Collaboration

Work Products

Current Team

IM

Yammer Group / Lync
(Voice/Video)

Yammer then
archive to
SharePoint

Colleagues

Yammer

Yammer Group / Lync
(Voice/Video)

Yammer then
archive to
SharePoint

Legal

Email

Specific Yammer group or
SharePoint

SharePoint

Partners

Email

Yammer if on ext network, email,
cc internal Yammer group

SharePoint

Customers

Email

Email/Lync

SharePoint

SPSDFW

@nmoneypenny

www.synxi.com
-

Connection between international offices
Cost Savings (bandwidth/email)
Knowledge Worker Productivity
#yamwins

SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
Feature

SharePoint 2013

Yammer

Structured Discussions with moderation

Yes

Only groups

Likes

Yes

Yes

Follow Documents

Yes

Yes

Follow People

Yes

Yes

Follow Sites

Yes

(Networks)

Newsfeed

Yes

Yes

Activity Feeds

Yes

Yes

Tagging

Managed Meta
Data/Taxonomy

Folksonomy(not
integrated with SP)

Award Badges (gamification)

Yes in community 3rd Party Apps
sites

Co-authoring of content items

Wiki

Pages/Notes/OWA*

eDiscovery

Audit logs

3rd Party Apps*

SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
Discussion threads
& number of replies
Group Description

SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
SPSDFW

@nmoneypenny

www.synxi.com
•

•

•

SPSDFW

@nmoneypenny
@nmoneypenny

www.synxi.com
www.synxi.com
Naomi Moneypenny
Always happy to help, questions, comments, resources:
n.moneypenny@manyworlds.com

www.Synxi.com
@nmoneypenny (I will follow you back on Twitter)

SPSDFW

@nmoneypenny

www.synxi.com

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SPS DFW Enterprise Social: Yammer & SharePoint

Notas del editor

  1. We’re in the midst of the biggest communication revolution of our time.Almost 1B users in Facebook, 1B tweets every 4 daysFor the first time ever, Social Networking is now more widely used than email or portals.Social Networking – bigger than email and portalsFueled by mobileIts here in the enterprise.1 users, 1billion users, more workforce, ipad sales> pc----Some more stats:LinkedIn: 131M members, 2+ billion searches per year (comScore)According to Forrester, 41% of workforce is mobileAccording to Forrester, 60M tablets and 175M smartphones expected in the workplace
  2. 1909 cost $850, 1920 $260Didn’t design companies to changeEfficient as possibleBuild products & services at massive scaleStructure & ProcessNarrowly defined roles for employeesGain as much efficiency as possible, squeezeExpense of adaptibility/innovation and motivation of employeesRIP Tower Records 1960-2006Blockbuster, Barnes & NobleIt is generally regarded as the first affordable automobile, the car that opened travel to the common middle-classAmerican; some of this was because of Ford's innovations, including assembly line production instead of individual hand crafting.[The standard 4-seat open tourer of 1909 cost $850;[32] in 1913, the price dropped to $550 and $440 in 1915. Sales were 69,762 in 1911; 170,211 in 1912; 202,667 in 1913; 308,162 in 1914; and 501,462 in 1915.[27] In 1914, an assembly line worker could buy a Model T with four months' pay.[27]By the 1920s, the price had fallen to $260[13] because of increasing efficiencies of assembly line technique and volume.By 1900 the United States was producing about 4,000 automobiles a year, and the companies producing them multiplied in a classic economic Darwinian competition. In 1903 alone no fewer than 57 car makers opened for business, and 27 went bankrupt. One of the automobile manufacturers that opened that year was the Ford Motor Company, whose principal owner (sole owner after 1915) was Henry Ford.Ford’s father was a farmer near Dearborn, Michigan, and Henry received only a modest rural education. Ford hated farming, but he proved a born mechanic. In 1896 he built his first automobile in the carriage house behind his house, and in the next few years he built racecars that broke speed records. But Ford wasn’t really interested in racing or crafting cars for the wealthy. He wanted to produce cars for the average man.It was a revolutionary concept that would have consequences Henry Ford never imagined and made him one of the most famous people in the world. In 1932 Aldous Huxley published his classic novel of the future, Brave New World , in which the people of that world reckon time not from the birth of Christ but from the birth of Henry Ford.In 1908 Ford introduced the Model T. It was designed to be both rugged—to handle the usually awful roads of that time—and cheap to manufacture. At $850 not only was it much less expensive than the average automobile, it also cost only about a penny a mile to run. It was an instant success: 10,607 Model T’s sold that year, more than two and a half times as many cars as had been sold in America just eight years earlier.Ford, having designed what he regarded as the perfect vehicle (and for its time it was), bent all the company’s efforts to reducing manufacturing costs to make the Model T accessible to an ever-larger segment of the population. In 1913 he introduced the assembly line, a fundamental concept in manufacturing ever since.By 1916 the price of a Model T had dropped to $360, and Ford sold 730,041 of them that year. By 1920 Ford was building half the cars in the world, and the 5,000-year reign of the horse as the prime local mover of humans and freight had come to an end.The cheap car remade the American economy. By the 1920s automobile manufacture was consuming 20 percent of the nation’s steel production, 80 percent of its rubber, and 75 percent of its plate glass. The need for roads gave an enormous boost to the construction industry and stimulated quarrying and cement manufacture. By the 1920s automaking had become the country’s largest manufacturing industry. It still is.
  3. Topple Rate Between 1965 and 2010, the topple rate for all companies in the economy with more than $100M in net sales increased almost 40%, as competition exposed low performers and ate away at their returns.The return on assets (ROA) for U.S. firms today has fallen to less than one third of 1965 levels while improvements in labor productivity had modestly improved over the same period. While there has been a modest improvement in ROA over the past couple of years as the downturn eases up, we believe that this is simply a short-term adjustment similar to the improvements in ROA seen in previous economic cycles.Additional findings of our Shift Index include:The ROA performance gap between winners and losers has increased over time.The “topple rate,” the rate at which big companies lose their leadership positions, has more than doubled.Competitive intensity in the U.S. has more than doubled during the last 40 years.Creative talent is experiencing greater growth in total compensation.Customers also appear to be gaining and using their market power.A few of the key themes that we discuss this year are:ROA performance continues its long-term decline due to deteriorating firm performance.Layoffs and other short-term measures taken by firms are largely the cause of the recent uptick in ROA.Connected individuals, not companies, are the ones harnessing flows and have more power because of it.
  4. http://www.zdnet.com/how-microsoft-is-speeding-up-the-office-trains-7000014370/ Jeff Teper quote source
  5. Client business case for enterprise social
  6. OWA* Office Web App Integration expected by end 4Q13*eDiscovery in Yammer I expect to be rolled into eDiscovery template in SharePoint 2013
  7. Builds on the concepts of discussions, likes, ratings, badges and reputationsCommunities can be created by using a new Site DefinitionTemplate available for site collections and sitesUnderneath is a feature that can be activated on any site.Uses Wiki Pages infrastructureA community is based on set of functionalities and lists that exist in the community:it is self consistent.Content is organized by Categories, with a rich UI comprised of image and dataPresentation pages are «wiki pages»Rich content experienceEasier to customize doesn’t need to be SharePoint master for creating contentUsers can use rating for content and «reputation» for peopleCan vote 1 to 5 stars, or LikesReputation is only available in community sites and it is «per community»People can also report “abuse” for a moderator to act uponModerators can choose the “best” reply
  8. A conversation can have zero or multiple repliesReplies can happen for the main topic or for other replies as well (replies of replies)A reply can be reported to moderatorCommunity moderators can also delete or edit a replyBest Reply: bubbles up in a specific reply and shows it up as the first reply in the discussion thread
  9. Available in the home page and in site settingsHome page is «security trimmed»: only moderators see toolsProvides access to the main community settings and underneath lists:DiscussionsCategoriesMembersGiftsReported PostsAllow any members to report any post (reply or discussion) as an abuse of the CommunityReports with comments are stored in an hidden listMembers are notified real time for their reporting activityModerators can then decide to delete the post, edit the post or remove the Report
  10. Owners can enable ratings on CommunityRatings can be a star system or like system: Both are completely decoupled from Social DB and live only in the Content DBOwner can switch between the two systems and rating values get preserved in the switchMouse hovering on the rating provides quick information at a glance:Who ratedThe value of the rateVisual representation for your likes Offers a way to keep track of specific posts across all the microblogging activityLikes: is a personal view to see things you liked*Other people don't have access to the list of everything you liked, but they can see what you liked if they look at your profile feed (About me).Useful to track Social activitiesThe popularity of an itemTracking a specific post – threadIt shows in the main consolidated feeds web partEvery time a user likes a post:An entry gets created in the user’s Microfeed listThis show the “user liked a post” entryThe original post gets updated in the Microfeed list of the user that created the post itselfThis keep tracks of all the likes on the postAn entry gets also created in the Social list of the user who did the “like” actionThis keeps track of the user “like” activitiesUsed in the “Likes” view
  11. People reputation is impacted by activities like creating posts, adding replies, etc.Reputation is per community – reputation in one does not affect it in another communityReputation model cannot be extendedCommunity owners control points for each activityAdministrators also configure what point thresholds are required to achieve reputation rankingsOnce a member reach a specific level he/she receives a «badge» that shows achievement goals reachedBadges can be customized in term of textBadges image cannot be customizedBut the color is inherited from the site themeThere are two type of badges in communities:Achieved badgesGained by people by collecting points performing specific activitiesGifted badgesAssigned by community ownersAchieved badges can be displayed as a ranking level or as a specific textIt’s a way for Community moderators to “push” recognition to memberNot achieved by membersBy assignation only from Community moderatorList of Gifted Badges can be managed to add or remove badgesGifted Badges are showed in the people status and are colored Again: color is inherited by site themeAt any time people can go to the Members list to see all members and rank them by various metricsPeople can also see their status and what is needed to move to the next level of reputation:
  12. Newsfeed: shows you updates on social activities for items and people you are following:People postsPeople profile changesChanges on followed documentsItems tagged with followed tagsMentionsActivities: all my activitiesLikesCompany Feeds
  13. Integration into Dynamics and Office, and many other systems.Check out release schedule http://success.yammer.com/product/releases/Office Web App integration by year end 2013