1. Mobile Payments Edition 2:
10 Key Initiatives in 2014
Insight report covering key developments within
the field over the last 12 months including trends,
our commentary and analysis
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2. Exclusive insight into the POS mobile payments market
Objectives:
Methodology:
The objectives for this research was to understand:
As part of this report project we have researched Financial
• What is the current state of play of the mobile payments
services companies, telecom providers and other companies
market (primarily POS) in relation to the first edition report?
• How have leading initiatives evolved over the last 12
months?
that are active in the mobile payments space (primarily POS)
across eight European countries as well as Australia, Canada
and USA.
• What are the key trends and what does the future hold?
The report includes a deep dive into 10 key initiatives
spanning different types of providers, countries and
Report structure:
A. Executive Summary
B. Definitions and focus areas
-------1. Mobile payments related stats and estimates
2. Key findings
3. Deep dive: Spotlight on 10 real world initiatives
-------Conclusion
February 2014 – Page 2
technological solutions. We give extensive insight on each
initiative including quick facts, business cases, our comments
and opinions. In addition we highlight how they have evolved
over the last 12 months.
Findings will feed into internal planning and decision making
processes providing inspiration as well as a tool to strengthen
business cases.
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3. Sample
pages from the
report
February 2014 – Page 3
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4. 2
Key findings
Sample page from report
Mobile P2P payments inititatives evolving
Telcom providers continue to collaborate
During the last 12 months we have noticed a number of banking-
We see telcos continue to be active within the field. Existing
led initiatives, that were originally primarily P2P payments, now
solutions are being extended or improved and also new ones
introducing, extending or improving point-of-sale related features.
are coming to market.
• Barclays Pingit (p.24) are extending features for business
• Isis Wallet (p.65) in the US being a joint venture between
customers and the way they can get paid via the app by
AT&T, T-Mobile and Verizon rolled out nationwide in
customers. Initially developments were largely aimed at small
November last year following a pilot in two cities.
businesses. One of the most recent additions is that users can
buy goods direct from adverts, billboards or at a counter by
• In Spain Telefónica, Vodafone and Orange have partnered
scanning a QR code – a feature that Barclays have started to
with La Caixa to launch Europe’s largest commercial mobile
promote to larger corporations.
NFC payments system. The service will go live in February
2014 As a result of all three telcos joining the service can
• Commonwealth Bank (p.16): Have launched a new flagship app
reach out to 80% of the Spanish mobile phone market.
combining a regular banking app with social P2P features,
including the option to make contactless payments at PayPass
• Weve (UK) is due to launch a mobile wallet solution before
terminals (NFC sticker on the back of the device required).
the end of 2014. The initiative is a joint venture between UK’s
Furthermore users can now also pay paper bills in a more
three largest mobile network operators EE, Telefonica UK
simple manner by scanning a QR code.
(O2) and Vodafone UK together representing more than 80%
of UK mobile customers.
• Danske Bank (DK): Launched a MobilePay initiative, similar to
Barclays Pingit, in May 2013. It has been a huge success and
now they are introducing P2B features including point-of-sale
features.
February 2014 – Page 4
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5. 3
Deep dive: Spotlight on 10 key initiatives: Summary
Sample page from report
Introduction: We have identified 10 different initiatives spanning different types of providers, countries and technological
solutions. The key purpose of each service is explained below. On subsequent pages we give extensive insight on each initiative
including quick facts, business cases, our comments and opinions. In addition we highlight how they have evolved over the last 12
months. Where relevant we also include quotes and comments around the different initiatives.
1. Flagship app by Commonwealth Bank (AUS)
6. Google Wallet (USA)
• NFC technology which requires an additional PayTag sticker
• Learns and evolves from initial experiences
• P2P features including pay to mobile, email or Facebook
• P2P payments, phsycial card and improved checkout is new
2. Pingit by Barclays (UK)
7. Isis Wallet by Isis (USA)
• P2P initiative evolving around payments and shopping
• Joint venture between operators AT&T, T-Mobile and Verizon
• Huge success with additional potential
• The NFC wallet launched nationwide in the US during 2013
3. Sixdots by BNP Paribas Fortis (BE)
8. Square Wallet by Square
• Strong collaboration between Belgium bank and telcos
• Wallet links customers card to Square merchants
• Adding a secure element to the MasterPass solution
• Hands-free checkout option, view and redeem rewards
4. V.me introduced by Nationwide (UK)
9. SEQR (SE)
• First UK bank to launch V.me to new and existing customers
• POS transactions made by scanning a QR code at the counter
• Slick option for e- and m-commerce checkout
• Solution uses Seamless transaction platform
5. PayPal
10. LevelUp (USA)
• Ongoing developments to stay ahead of competition
• POS transactions made by scanning a QR code at the counter
• Focus on innovating the in-store shopping experience
• Focused small businesses providing relevant and timely offers
February 2014 – Page 5
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6. 3
Pingit by Barclays (UK): Overview
Sample page from report
Quick facts
Business model
Free app for iPhone, Android and Blackberry developed by
While initially rolled out as a platform for Barclays customers
Barclays in the UK including the following key features:
only, extending Pingit to non-Barclays customers was
• Available for both personal and business customers. Users
primarily undertaken as a means to acquire a banking
of Pingit do not have to be Barclays customers.
relationship with non-customers. The launch for non-
• Ability to make payments to individuals, businesses, and
customers included an extensive above the line advertising
charities via mobile telephone numbers, QR Codes and
campaign, and this coupled with the fact that Pingit was the
Short codes.
first proposition of its kind in the UK, led to increased on-
• Personal customers can make payments P2P payments of
boarding of non-Barclays customers (approximately 80% of
up to £1,500 and receive up to £5,000 a day. P2B and P2C
non-customers who received a payment registered for the
payments via QR or Short code can make payments of up to
service).
£15,000 (£30,000 for joint accounts)
• Barclays Business customers can pay up to £3,000 per day
and receive an unlimited amount.
Nearly 6 months after the launch, the average order value of
each transaction was £70, higher than NFC mobile payment
services at the time which was capped at £20. In the
Mapa comments
September 2013 update the app was revamped to allow
In nearly two years Pingit has shifted from a P2P platform to
customers to pay utility bills and buy goods direct from adverts
an all-encompassing tool that can facilitate mobile payments
and billboards via QR code. When purchasing goods via a QR
for existing customers, serve as a direct sales channel, and
code the journey involves six clicks, five of which are the digits
provide a high level of functionality for business users. The
of the users pass code, making it a seamless payment
regularity and quality of updates ensures it is always
journey, which will surely increase volume.
catering to customers' needs, and above all its roll out as an
acquisition tool has been well utilised by the bank.
February 2014 – Page 6
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7. 3
Pingit by Barclays (UK): Promoting the service to businesses from report
Sample page
The business version of Pingit points at it being ’Payments
acceptance in the palm of your hand’. As one way to attract
business customers Barclays have included case studies of
existing business users.
Features highlighted on the page include:
• Get paid up to £1,500 per day per customer, or up to
£3,000 per day by your business customers
• Business Directory Listing so that customers can find, pay
and call you from within the app
• Use of shortcodes (get paid without providing mobile no.)
• Customers to scan ’your’ QR code wherever you want
• End of day reports and easy refunding
February 2014 – Page 7
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8. 3
Pingit by Barclays (UK): Mobile checkout feature Sample page from report
In September 2013 Pingit was updated with a new ‘mobile checkout’ feature. The service allows customers to scan a QR code at
participating merchants which then shows the customer the price, delivery information and stock levels. Furthermore, customers can
purchase the product in just a few clicks. This can certainly add value to the app and is an opportunity for Barclays to approach larger
corporations with a marketing and sales tool that can position companies as ‘cutting-edge and consumer-friendly innovators’.
The scan facility is
accessed via the left
hand side navigation.
Additional insight:
'For mobile-enabled businesses, this is a great way to increase
sales conversion by reducing payment input errors and
increased consumer assurance at checkout,' Mike Walters, head
of UK corporate payments at Barclays, said.
'It converts every bit of hard media the corporate has and can
advertise on, whether that is posters, flyers, leaflets, or even a
TV screen or web page, into a sales channel.‘
Link to article: dailym.ai/KwzU3G
February 2014 – Page 8
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9. Mapa insight series:
Reports schedule
2014
February 2014 – Page 9
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10. 4 Mapa insight series: Reports schedule 2014
Introduction to the reports:
These eight reports (two per quarter) are aimed to cover key hot topics within the field of digital financial services. The reports
have a global emphasis providing insight into the latest trends and developments.
The reports aims to support investment decisions within the field providing an independent view. In addition they provide as an
inspirational resource as well as it helps to increase your overall understanding and awareness of different topics.
1. Cross channel experiences- state of the market 2014
Three key questions to ask as part of the research
1. To what extent are experiences aligned (look and feel,
functionality, security and communication)?
2. What is the current state of play including key challenges?
3. What are the key trends and where are we moving?
Three key points for the reader to take away:
1. Up-to-date view on the current state of play
2. Understand where developments take place and key trends
3. Insight into leading initiatives
2. Digital innovations: Selling within digital banking
channels – 2nd edition
Three key questions to ask as part of the research
1. How do banks utilise the different channels from a sales and
marketing perspective?
2. How have approaches evolved over the last 12 months?
3. What are the key trends and what does the future hold?
Three key points for the reader to take away:
1. Understanding of different techniques and approaches used
2. Get a feel for where the market is moving
3. Insight into leading initiatives
February 2014 – Page 10
3. Mobile banking – state of the market 2014
Three key questions to ask as part of the research
1. What is the current state of play?
2. What innovative ways have banks developed for mobile
banking users in the last 12 months?
3. What are the key trends and what does the future hold?
Three key points for the reader to take away:
1. Up-to-date view on developments within the mobile banking
2. Understand where developments take place and key trends
3. Insight into leading initiatives
4. The evolution of digital PFM – 4th edition
Three key questions to ask as part of the research
1. What new digital PFM tools have been implemented in the
last 12 months?
2. What have leading vendors accomplished over the last 12
months and where do they see the market going?
3. What are the key trends and what does the future hold?
Three key points for the reader to take away:
1. Up-to-date view on developments within digital PFM
2. Understand where developments take place and key trends
3. Insight into leading initiatives
© Mapa

11. 4 Mapa insight series: Reports schedule 2014
5. Digital innovations: Engaging and onboarding
business banking customers – 2nd edition
Three key questions to ask as part of the research
1. What are banks doing to segment their offerings and make
them more relevant and appealing to customers/prospects?
2. What are banks doing to engage customers/prospects and by
that draw them into the website?
3. How have techniques and approaches in relation to point 1-2
evolved over the last 12 months?
Three key points for the reader to take away:
1. Understand how retail banks worldwide try to engage
prospects in the digital space
2. A review of niche features available to business banking
customers
3. Insight into how retail banks worldwide utilise the digital
channels to generate new customers
6. Tablet banking report series – 6th edition
Three key questions to ask as part of the research
1. What is the current state of play in relation to edition 1-5?
2. What innovative features and experiences have banks
developed for tablet users in the last 12 months?
3. What are the key trends and what does the future hold?
Three key points for the reader to take away:
1. Up-to-date view on developments within the tablet banking
2. Understand where developments take place and key trends
3. Insight into leading initiatives
February 2014 – Page 11
7. Digital banking security report – 3rd edition
3 key questions to ask as part of the research
1. What innovative and different initiatives are currently
available?
2. How will these initiatives affect the customer experience?
3. What are the key trends and what does the future hold?
3 key points for the reader to take away:
1. Up-to-date view on developments within the field
2. Understand where developments take place and key trends
3. Detailed insight into activity from banks worldwide
8. The evolution of point-of-sale mobile payment
services – 3rd edition
3 key questions to ask as part of the research
1. What is the current state of play of the mobile payments
market in relation to edition 1-2?
2. What new services have come to market (and being
scrapped) in the last 12 months?
3. What are the key trends and what does the future hold?
3 key points for the reader to take away:
1. Up-to-date view on developments within the mobile payments
sphere (point-of-sale only)
2. Understand where developments take place and key trends
3. Insight into a range of innovative and different initiatives
Next steps:
If you are interested in finding out more about the reports
including purchasing options please do get in touch with
Edward Chatham: edward@maparesearch.com
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12. About Mapa
February 2014 – Page 12
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13. 4 About Mapa
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February 2014 – Page 13
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