Slides of Steve's talk at the Italian PHPDay, in Verona, May 18th 2012

1. Get’em in Shape
Let customers appreciate the agile workflow
PHPDAY, Verona - Italy 18-05-2012

2. STEFANO MARASPIN

3. http://www.hubme.in

4. http://friuli.grusp.org

6. OVERENGINEERING ANYONE?

7. CHANGE IS A FACT

8. THE ONLY PROJECT
WHERE CHANGE IS NOT NEEDED
IS A DEAD ONE

9. PLANS ARE OK

10. THEY’RE NOT GOALS

11. LET’S KEEP EYES OPEN

12. ADAPTING TO CONTEXT

13. A typical project…
13

14. A typical project…
14

15. A typical project…
15

16. A typical project…
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17. A typical project…
17

18. A typical project…
18

19. Certainly Better
19

20. QUICK ITERATIONS

21. What’s in an Iteration
1. Set Goals
2. Learn
3. Do
4. Measure
21

22. CONSTANTLY MEASURING PROGRESS

23. TESTING OUR WORK

24. All nice… where’s the problem?

25. QUOTATIONS, CONTRACTS

26. The PHP situation in Italy
38% 43%
Fixed Scope
T&M
19% Others
http://www.easypolls.net/poll.html?p=4f787165e4b05fc257666170
http://www.easypolls.net/poll.html?p=4f787147e4b05fc25766616f
26

27. FIXED SCOPE VERY COMMON

28. SHOULD NOT BE!

29. READY TO COPE WITH

30. NEW BUSINESS REQUIREMENTS

31. TECHNICAL CHALLENGES

32. UNEXPECTED USER BAHVIORS

33. Estimates need learning. Learning has a cost.

34. RIDICULOUS REQUESTS

35. FACT: ESTIMATING IS HARD

36. Cone of uncertainty
36

37. Planning Fallacy
Kahneman and Tversky (1979)
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38. Fixed Price, Fixed Scope
38

39. TRYING TO RECOVER, WE RUN

40. RISKING TO COMPROMISE QUALITY

41. AND OUTCOME

42. alternatives anyone?

43. Time & Material
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44. T & M with Cost Ceiling
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45. Iterative
45

46. Agile
46

47. BUT CUSTOMERS WANT CONTROL

48. EVEN WHERE IT DOES NOT MATTER

49. THE VAGUE IS FEARFUL

50. any way out?

52. TRUST

53. TRUST

55. SMALL PROJECTS, NO PROBLEMS

56. BIGGER ONES => ITERATIONS

57. KEEPING THEM SHORT

58. IMPROVED UX

59. IMPROVED CUSTOMER SATISFACTION

60. LESS RISKS, MONEY SAVING

61. the road to it

62. SHARE THE ABOVE W/ CUSTOMER

63. dare to refuse!

64. SALESMAN

65. HUGE PROPOSALS DOCUMENTS

66. SKEPTICISM YET?

67. HOW YOU SEE YOURSELF

68. HOW THEY SEE YOU

69. BEWARE OF THE FRAMING EFFECT
Prospect Theory - Tversky & Kahneman, 1981

72. COLLABORATIVE ESTIMATES

73. REALLY QUICK ESTIMATES

74. PROVIDING RANGES

75. SKEPTICAL CUSTOMERS

76. LET’S MEET

77. QUALITY IS MENTIONED

78. SO ARE COMPLEXITY & UNCERTAINTY

79. BUDGET DECIDED BY CUSTOMER

80. PRIORITIES DO EMERGE

81. VARIABLE SCOPE SUBTLY INTRODUCED

82. FOCUS FROM SCOPE

83. TO BUDGET

84. PROCESS BRINGS TO COOPERATION

85. JELLING WITH CUSTOMER

86. DOES IT ALWAYS WORK WELL?

87. NOPE. YOU CAN STILL DECIDE

88. BEWARE OF VICIOUS CYCLES

89. Thank you for your attention
@maraspin

90. QUESTIONS?

91. Photo Credits
• http://www.flickr.com/photos/tweek/53286527/
• http://www.flickr.com/photos/alt-n-anela/6186309723/
• http://www.flickr.com/photos/suckamc/3300440872/
• http://www.flickr.com/photos/anoldent/540975459/
• http://www.flickr.com/photos/king-edward/3758847141/
• http://www.flickr.com/photos/tanaka_juuyoh/4434234095
• http://www.flickr.com/photos/jenorton/3156903629/
• http://www.flickr.com/photos/whyld/6085292098/
• http://www.flickr.com/photos/boegh/5676828543/
• http://www.flickr.com/photos/76099968@N00/2617708117/
• http://www.flickr.com/photos/txberiu/2863269180/
• http://www.flickr.com/photos/imuttoo/3992006628/
• http://www.flickr.com/photos/studiospecialplace/492842239/
• http://www.flickr.com/photos/pheezy/480374623/
• http://www.flickr.com/photos/semvon/6296386748/
• http://www.flickr.com/photos/tambako/6803989007/
• http://www.flickr.com/photos/wiertz/5624281846/
• http://www.flickr.com/photos/despedidairene/6088601777/
• http://www.flickr.com/photos/59937401@N07/5930141188/
• http://www.flickr.com/photos/mikebaird/6827018401/
• http://www.flickr.com/photos/astragony/6308677010/
• http://www.flickr.com/photos/38191914@N00/3296892344/
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92. Photo Credits
• http://www.flickr.com/photos/istolethetv/3207373011/
• http://www.flickr.com/photos/mager/2847253918/
• http://www.flickr.com/photos/monjurulhoque/6401220837/
• http://www.flickr.com/photos/marilynjane/5877663279/
• http://www.flickr.com/photos/benimoto/353411236/
• http://www.flickr.com/photos/vectorportal/4929890104/
• http://www.flickr.com/photos/caveman_92223/3185534518/
• http://www.flickr.com/photos/mister_tee/6112609303/
• http://www.flickr.com/photos/jockew/4817151443/
• http://www.flickr.com/photos/aidanwojtas/5557752123/
• http://www.flickr.com/photos/crimfants/2944475383/
• http://www.flickr.com/photos/clagnut/252185030/
• http://www.flickr.com/photos/superzelle/3490611685/
• http://www.flickr.com/photos/ecovirtual/6036941452/ (edited)
• http://www.flickr.com/photos/31668204@N06/3601164160/
• http://www.flickr.com/photos/darkdwarf/5533336070/
• http://www.flickr.com/photos/sayamindu/5677281218/
• http://www.flickr.com/photos/mujitra/5721705321/
• http://www.flickr.com/photos/42dreams/956152756/
• http://www.flickr.com/photos/unanoslucror/5051797134/
• http://www.flickr.com/photos/gtzecosan/3110646027/
• http://www.flickr.com/photos/dobs/4128798936/sizes/l/in/photostream/
• other pictures taken by me, courtesy of vectorportal.com or from fotolia archives
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93. Hope you enjoyed the talk
Please rate it: http://joind.in/talk/view/6381
Stefano Maraspin
@maraspin
s.maraspin@mvassociati.it