Brief presentation given jointly with Grace Rodriguez (http://www.aynbrand.com) to the Federal Asian Pacific American Council (http://www.fapac.org) an trade association within the US federal government. It was a bit last minute, so I cribbed much of it from previous presentations. The Q&A went especially well since a group of young submarine naval officers really called me out on a lot of my assumptions.

1. Leadership 2.0
Houston Texas
May 12th 2009

2. Personal Introduction
BULLDOG
FINANCIAL
Marc Nathan
mnathan@houstontech.org
All Online Social Networks
‘marc1919’

3. Houston Technology Center
HTC enables and accelerates the growth of emerging technology
companies for the purpose of creating jobs and promoting
economic development in the Greater Houston Area
501 (C) 3 Non-profit, opened in 1999
C5TALYST Acceleration Program
Coaching | Connections | Capital | Customers | Community

4. (Very) Brief History of Leadership
TOP
Leader
Staff
DOWN
Constituents

5. (Very) Brief History of Communication
1971
1600 BCE First Email
Chinese Script
3500 BCE 1455
Indus Script Gutenberg Bible
6600 BCE 1876
Jiahu Script Telephone Patented
2000 BCE February 4, 2004
Cuneiform Tablets Facebook Launches

7. Leader
Modern
Organization
Staff Constituents

8. NewLeadership Paradigm
Old Leadership Paradigm
Support
Direct
Inspire
Control Motivate
Manage

9. Servant-Leadership
Emphasizes the leader's role as steward of the
resources (human, financial and otherwise). It
encourages leaders to serve others while staying
focused on achieving results in line with the
organization's values and integrity.

10. The greatest leader forgets himself
And attends to the development of others.
Good leaders support excellent workers.
Great leaders support the bottom ten percent.
Great leaders know that
The diamond in the rough
Is always found “in the rough.”
- The Tao Te Ching by Chinese sage Lao Tzu circa 600 BCE

11. Three Main Ingredients of New Leadership
Transparency Freedom of Information Act -
1966
Freedom of Electronic Information
Act – 1996
24 Hour News Cycle
Blogs / YouTube /
Facebook / Twitter

12. Three Main Ingredients of New Leadership
Transparency Authenticity

13. Three Main Ingredients of New Leadership
Transparency Authenticity Engagement

15. Two main
Demographics

16. Baby Boomers vs. Millennials

17. Baby Boomers
78 million Americans born between 1946 and 1964 spend an estimated $2.3 trillion each year on
consumer goods and services.
95 percent watch TV, with 77 percent of their viewing occurring between 7:30 pm and 11 pm.
Two-thirds subscribe to cable TV and are most likely to watch Discovery Channel, A&E, the Food
Network, ESPN and Fox News.
They don’t like reality shows.
76 percent listen to the radio - more than any other demographic.
49 percent listen to the radio during morning-drive time.
Radio programming preference varies, from oldies to country to talk formats.
6 percent subscribe to satellite radio.
57 percent read their local daily newspaper regularly.
68 percent read their weekly community paper.
87 percent surf the internet, spending an average of 123 minutes online daily.
93 percent regularly or occasionally use the internet to research products before they buy them.
46 percent say online searches are triggered by traditional advertising or an article they’ve read;
45 percent are prompted by television or other broadcast media.

18. Traditional Leadership

19. Gen Y
• 71 million children of baby boomers
• Born from 1977 to 1994 (ages 8 to 25)
• Roughly 26% of population
• First generation to grow up online
• Most ethnically diverse generation ever
• Turned off by branding and hard sell
Sources: American Demographics, U.S. Census
Bureau, USA TODAY research

20. Managing Millennials
• Learning is intuitive
• Multi-tasking is second nature
• Work-Life balance is critical
• Loyalty is less important
• ‘How’ is as important as ‘What’
• Optics Matter

22. Opinions,

23. Thanks for your attention
Marc Nathan
mnathan@houstontech.org
Social Networks: marc1919