1. Google+ for Business
Harnessing authorship, events, and
communities to drive sales
Marc A. Pitman, The Fundraising Coach,
www.fundraisingcoach.com
Google+
http://bit.ly/MarconGoogleplus
TWITTER @marcapitman
Hashtag: #smbme
9. Your Biggest Referrer
Check your
analytics…who drives
the most traffic to your
site?
If one customer brought
in 50% of your biz,
wouldn’t you listen to
what they were doing?
10. 3 Business Tools for Marketing
1. Authorship & Direct Connect
2. Events
3. Communities
Katie will cover ―Google Local‖
11. Authorship
1. To your each blog post add the
?rel=―author‖
–This could be with your name or in the
bio box
12. Authorship
To your each blog post add the
?rel=―author‖
–This could be with your name or in the
bio box
13. Authorship
1. To your each blog post add the
?rel=―author‖
–This could be with your name or in the
bio box
2. Add that link to the―Contributor To‖
section on your Google+ profile
14. Authorship
1. To your each blog post add the
?rel=―author‖
–This could be with your name or in the
bio box
2. Add that link to the―Contributor To‖
section on your Google+ profile
15. Authorship
1. To your each blog post add the
?rel=―author‖
–This could be with your name or in the
bio box
2. Add that link to the―Contributor To‖
section on your Google+ profile
16. Direct Connect
Get as prominent display as ads
http://www.socialmediaexaminer.com/go
ogle-plus-for-business/
18. Authorship
…For example, if Google considers you
to be an authority in car parts because
you create a lot of great content related
to that, then just imagine what it would
do for your car parts business. When
someone searches for car parts, Google
will return the most relevant and the
highest authority result.
19. This pic got me hundreds of hits
1. To your each blog post add the
?rel=―author‖
–This could be with your name or in the
bio box
2. Add that link to the―Contributor To‖
section on your Google+ profile
21. Events
If your customers/followers
use Google Calendar, your
event shows up there
22. Try Events
If your customers/followers
use Google Calendar, your
event shows up there
23. Hangouts & Events
1. Create Event
promoting a Hangout
2. Broadcast the
Hangout on Air
24. Hangouts & Events
The ―front porch‖
Regular ―office hours‖
or ―project updates‖
25. Hangouts
The ―front porch‖
Regular ―office hours‖
or ―project updates‖
The following image
is from a hangout. I
was invited by my
PROSPECTS—
people I didn’t know!
26. 4. Love: Hangouts
Google is letting us
–Name hangouts
–Broadcast them to reach beyond the 10
28. Tips on Communities
Create a community
–Around a passion, not your business
–Public for anyone to join or
–Private for fans or insiders or team
members
Join existing communities
29. Tips on Communities
Create a community
–Around a passion, not your business
–Public for anyone to join or
–Private for fans or insiders or team
members
Join existing communities
30. Public for mutual branding
Create a community
–Around a passion, not your business
–Public for anyone to join or
–Private for fans or insiders or team
members
Join existing communities
31. Public for mutual branding
Create a community
–Around a passion, not your business
–Public for anyone to join or
–Private for fans or insiders or team
members
Join existing communities
32. Public for mutual branding
Create a community
–Around a passion, not your business
–Public for anyone to join or
–Private for fans or insiders or team
members
Join existing communities
34. What are you waiting for?
Google+ continues to quietly
dominate
35. What are you waiting for?
Google+ continues to quietly
dominate
–Authorship helps people find you and
significantly increases rank and traffic
36. What are you waiting for?
Google+ continues to quietly
dominate
–Authorship helps people find you and
significantly increases rank and traffic
–Events show up where people live,
without them having to go to your store or
website
37. What are you waiting for?
Google+ continues to quietly
dominate
–Authorship helps people find you and
significantly increases rank and traffic
–Events show up where people live,
without them having to go to your store or
website
–Communities offer social proof people
like your business or nonprofit
38. Give me your card for a
free copy of these
slides & to sign up for
my email newsletter
www.GooglePlusforNonprofits.com
www.lynetteyoung.com/books
Notas del editor
Google is a player in the space. And just keeps getting betterhttp://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5
SMBME is tough lots of you are techies. But I’m not going to get into the weeds here.
Nor am I going to argues why Google+ is so vitally important
Google is the single largest refer for most nonprofits. So why WOULDN’T you help them help people find you?!
Google is the single largest refer for most nonprofits. So why WOULDN’T you help them help people find you?!
Google is the single largest refer for most nonprofits. So why WOULDN’T you help them help people find you?!
For most of our sites, it’s Google
Google is the single largest refer for most nonprofits. So why WOULDN’T you help them help people find you?!
Google is the single largest refer for most nonprofits. So why WOULDN’T you help them help people find you?!
Much like Authorship for Google+ profiles, this piece of Direct Connect code will help establish your blog as a publisher by tying it to your Google+ page with a rel=“publisher” tag.
This post is now #1. It was #17, bottom of second page, because of lousy SEO on my part, but still driving hundreds of hits to my site because I had the picture.
Love is about thanking donors and letting them know they made a terrific investment in giving to you
Love is about thanking donors and letting them know they made a terrific investment in giving to you
These folks were my best customer prospects! And posted on line by them!
If you don’t do events, communities can get you in front of your customers and influencers
If you don’t do events, communities can get you in front of your customers and influencers
If you don’t do events, communities can get you in front of your customers and influencers
Bloomerang started this “Nonprofit Donor Retention” communityI joined as my business
Bloomerang started this “Nonprofit Donor Retention” communityI joined as my business
Bloomerang started this “Nonprofit Donor Retention” communityI joined as my business.This is an a company and a topic I want to be associated with. So I accepted the invitation after taking this shot.
Steve MacLaughlin disseminates a fair amount of monthly Blackbaud research here but other reports too. The 45 folks showcase his company without looking like we are.