2. Jobs aren’t what they used to be…
• Can’t create enough NEW Jobs fast enough
• Old model = 40 hours, go to office
• New model = freelance, work at home, virtual
• Computers are new hammer or screwdriver
• How many freelancers?
3. Hi-tech industry doesn’t care
• Digital Divide is not just solved by:
– Free laptops, Net access and MS Office classes
• Digital Divide is really about:
– Fear of computers, Fear of change
• Solution:
– Get people to feel COMFORTABLE using
computers as their tools to make a living
– Jobs for NORMAL people! NOW!
4. A System to create Jobs
• Hybrid of Technology and Sociology:
– Community engagement
– Sponsored projects
– Open Software Platform
• Don’t just offer the tools, make sure they USE
the tools!
• Normal people get value from on-line tech
• Reoccurring, sustainable model
5. Simultaneous execution
• Meta
– A worldwide system, mothership has the I.P.
• Entrepreneurial
– A local subsidiary in a city or region
• Community – Projects
– Specific projects that pay for the Jobs
• Individual
– How it effects each person
7. New kind of workforce training
• Provide Intermediate and Advanced courses
– Pick up where beginning classes leave off
• Create local cyber-savvy workforce
• ONLY work with the best and brightest!
8. 3 kinds of workers on one Project
• Professionals
– Lead project, mentor those below
• College educated, under-employed
– Get a chance to put their skills – to work
• Un-employed, Students, Interns
– A chance at a good job – which they’ll enjoy
9. 3 sources of funding
• Government, Foundations
– Altruistic workforce training
– Make government money more efficient
• Sponsored Projects
– By “socially conscious enterprises”
• Platform revenues
– Investment into the Platform and company
10. Lots of Revenue opportunities
• Viral marketing campaigns – for hire
• Premium subscriptions
• Marketplace %
• Additional Video Help time
• Personal Cloud services
• Data Mining
• Upsell media and webmercial services
• SWAG, Event tickets
11. Bridge Disconnect between
Government and it’s Citizens
• New PPP (Public-Private Partnerships) model
• Involve Citizens in many ways
• Provide REAL value and benefits
• Create JOBS for NORMAL people!
12. An integrated system
New methodology – uses on-line tools and points
Video
Help Desk
Workshops
Education
Internships Points
On-line skills
Focus on intangible skills
needed for freelance workers
13. An integrated system
All projects sponsored Interns placed into
Learn by doing
by local brands on-going projects
Biz Videos
Directory
Projects Education
Games Sites
Visualizations
Train Trainers to
Train
14. An integrated system
Build trust in the
neighborhoods
Citizens cluster
around Projects
and Events Marketplace Tech
Support
Community
Projects Education Engagement
Live events
- “Content” - Citizens support - Provide free tech support
channels flow new ways of learning to community orgs
- Trickle down effect - Support individual
freelancers
15. An integrated system Channels
Aggregate:
All activity
- Content
Social Media
leverages free
open on-line - People Help desk
platform - Services Marketplace
Biz Directory
Community
Projects Education
Engagement
Platform
16. An integrated system
Entrepreneurial - Jobs
Community
Projects Education
Engagement
Platform
17. Open Software Infrastructure
platform
• Built-in training curriculum
• Real-time Video Help
• Community Activity streams
• Online marketplace, Job board
• Community Timeline
• Community Media Channels
18. Balance between
Altruistic & For-profit
• Free Community Engagement programs
– Workforce training and Paid Internships
– Live events and Senior Citizen interviews
– Multimedia newsletters
– Entrepreneurial activities
• Free On-line services:
– 24/7 Video Help
– On-line Marketplace and Business Directory
– Community Tech Support
19. Lots of Multimedia projects
• Apps, Games, Promotions
• Simulations, Visualizations
• Business Directory Webmercials
• Interactive Encyclopedias
20. ROI model: Digital City market
• Pick up where HW Infrastructure leaves off
• Market currently $14B a year
– Broadband Infrastructure
– Smartgrid
– Security cameras
– N.O.C.s
• Market estimated to grow to $50B+ by 2016
• We show what to do WITH the bandwidth
21. The Business of
“Digital Economy Ecosystems”
• Entrepreneurial culture
• Online job market
• Not just for companies, but individuals
• Support Independent workers, freelancers
• Collaboration, Communication, Commerce
22. Digital City Mechanics
• Working towards this for 20 years
– (Odaiba, MediaBar, Trieste, SuperBowl XXXII, NOW.com, Blogging,
Open Social Networking)
• Helped build an industry before
– (MacroMind -Macromedia)
• Open standards
– (RSS, OpenID, OAuth)
• Let’s do it in KC!
23.
24. DCM puts the deals together
• Build syndicate of local investors and stakeholders
• Create local subsidiary, own 51% of entity
– 49% = local investors, execs and staff
• Create accompanying 501c3
• Identify local industry to sponsor MM projects
• Global brands sponsor viral campaigns - gain access
to authentic hyper-local vendors and customers
– via our Biz Directory
• Setup and operate Bureaus and on-line Mktplace
– offer community free services
• Customize Citizen Dashboard to the City or Region
25. DCM I.P.
• Recreateable processses and procedures
• Community engagement templates
• Courseware and documentation
• Dashboard spec leadership
• Open source code, license for commerical usage
• Worldwide brand recognition
• New trend setter
• Sustainable engine, reoccurring
26. Mothership revenues
• Management fees
• Data Mining
• Design and Architecture
• Customization
• On-going license fees
