2010 edu WEB: Kelly Cutler - Teaming up to Create a Winning Online Marketing ...
How to Use Social Media to Plan, Promote and Produce your Event
1. How to Use Social Media to Plan, Promote and Produce your Event 3/10/2011 Entrepreneurs Organization
2. 3/10/2011 2 About Marcel Media Marcel Media is full service interactive marketing agency specializing in Search Engine Marketing (SEM). We partner with organizations to provide creative and customized marketing solutions such as Social Media, Interactive Facebook Applications, Search Engine Optimization (SEO), Conversion Optimization, Website Development and Web Analytics.@marcelmedia Facebook.com/marcelmediawww.marcelmedia.com/blog 3 3
3. About Kelly Cutler Kelly Cutler is the CEO of Marcel Media, a Chicago-based, interactive, marketing firm specializing in Search Engine Marketing. Beginning her career in 1997 with companies including AOL and Classified Ventures, Kelly’s achievements include serving as the first woman president of the Chicago Entrepreneurs’ Organization, instructing at the University of Chicago and DePaul University, and speaking on industry topics across the country. 3/10/2011 3 Connect with Kelly on http://www.linkedin.com/in/kellycutler or http://twitter.com/kfcutler
15. LinkedIn – Send out personalized invites and create an event. 3/10/2011 5
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17. A hashtag is a virtual, descriptive tag that indexes posts and conversations and can be found again through searches.
18. Provide an incentive for attendees who share the event on their social networks.
19. Create a web page or virtual whiteboard where attendees can share their social media contact information.
20. Consider setting up a live stream for those who cant travel to the event. You can use Ustream, Justin.tv or Mogulus and stream portions of your event.
38. If your event is large enough create a separate Twitter account for it. @blogworld is an example of this.
39. Use Twitter search to find potential attendees and follow them. Twitter 3/10/2011 9
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41. Send an invitation to the people who would be interested in the event based on region or niche.
42. On LinkedIn, once someone RSVPs to your event, it shows up on the home profile of everyone that person is connected to, spreading the message for you.
43. Create a LinkedIn poll after the event to gather feedback quickly and distribute throughout all social profiles. LinkedIn 3/10/2011 10
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45. Post photos & video to Facebook Page & tag the people featured so the post appears on their Facebook wall as well.
46. Encourage interaction by inviting participants to upload their own photos from the event into your Flickrstream, on the event Facebook wall or with Twit Pics.
49. Interview keynote speakers and attendees and send out through the blog and YouTube. Multimedia 3/10/2011 11
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51. How have you used social media to participate in an event?
52. Create social media loyalty & identify super fans. Reward them for spreading the word Summary 12 3/10/2011
53. Kelly Cutler kelly@marcelmedia.com LinkedIn.com/kellycutler Twitter.com/kfcutler CONFIDENTIAL. All material and information herein is not to be reproduced, disseminated, or used in any other way without express consent of Marcel Media. 13 3/10/2011