26. BRAND STRATEGY DEVELOPMENT INTERNAL EXTERNAL FIXED VARIABLE BRAND VISION To be the best provider of quality travel content and a worldwide recognized brand. BRAND PROMISE We connect travelers to the city in an emotional way by providing unique experiences. BRAND DELIVERY To provide unique, fun and entertaining audio and travel content. BRAND POSITIONING For modern travelers, we are a travel guide which provides emotional audio content that connects travelers to the city. 05. BRAND IDENTITY
Orange combines the energy of red and the happiness of yellow. It is associated with joy, sunshine, and the tropics. Orange represents enthusiasm, fascination, happiness, creativity, determination, attraction, success, encouragement, and stimulation .
Social network in Germany???
Social network in Germany???
Social network in Germany???
Social network in Germany???
K eep in mind that all these online marketing tactics the cost is negligible (except banners)