Social Eminence: How to be more effective in social media
The fact is that people are tuning out many traditional forms of marketing and sales. But who can blame them? These traditional ways are getting less effective and more annoying. Who has time to register for something when they can find it somewhere else? Who has time to through a 20-page long whitepaper? Or wait a whole week to get an answer from support? We live in a world where our potential buyers can educate themselves before engaging with sales. The Internet allows them to research their options without the annoyance of a hard sales pitch. In other words, buyers are in control of self-educating. We live in an interconnected world. Your job is not is no longer to find leads. Your job is to help leads find you. Your job is no longer to work in a cubicle closed off to the world. Your job is to connect with customers, influencers and potential clients. This presentation covers how to help potential customers find you – before they’re even looking to make a purchase – and then turning that early awareness into brand preference, and ultimately into leads and revenue. How can you create interesting, informative, and even entertaining content and optimizing and distributing it across social channels so it can be found by prospective buyers and influencers? It’s about engaging and building relationships. When done right, social media returns dramatically better results than traditional ways of interrupting prospects.
![[object Object],© 2012 IBM Corporation by Marcel Santilli @santilli](https://image.slidesharecdn.com/connectedfebruary12-socialeminencepublic-120301135920-phpapp01/85/social-eminence-how-to-be-more-effective-in-social-media-1-320.jpg)
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Social Eminence: How to be more effective in social media
- 2. Forget about everything you’ve heard about social media
- 3. Business has always been social
- 4. Social media is just basic…
- 5. Then what’s the key to success?
- 6. Don’t be that guy
- 7. … or this guy
- 8. And please, don’t be this guy.
- 9. So how can you be a super star in social media?
- 11. Let’s go back to the basics.
- 12. You have to break through the clutter.
- 13. Your content has to be AWESOME.
- 14. and NOT… BORING.
- 15. Keep it simple.
- 17. Be unexpected .
- 18. Tell a story.
- 19. Appeal to emotion .
- 20. Be factual and concrete …
- 21. and credible .
- 22. Provide practical solutions .
- 23. Selflessly help others .
- 24. Share ideas …
- 25. … and insights .
- 27. Just be yourself .
- 28. … and don’t forget to build relationships . Make them LOVE you.
- 29. Got it ?
- 30. Still paying attention ?
- 31. how do people search for information ? Think about…
- 32. Trusted network.
- 33. So here are some things you can do NOW .
- 34. Think of it as strategic online networking.
- 38. But what do I share ?
- 40. Don’t forget to…
- 41. … but only if you have something interesting to say.
- 43. Don’t share a bunch of content behind registration.
- 44. Always look at things through customer’s eyes.
- 45. It’s all about finding just the right… balance .
- 46. And that’s how you become influential.
Editor's Notes
- It’s a process to build relationship with potential clients, and maintain good relationship with existing customers. It’s like networking, but online.
- You must break through the clutter in order to be effective in social media. And there’s only one way to do that…
- Just keep it simple. Dumb it down. Don’t complicate things. Don’t try to make it more complex than it already is.