FSBO Woes: Why It's So Hard to Sell Your Own Home! Forget the mess and go with the best! www.MarciaTodd.com

1. Marcia Todd, REALTOR
Atlanta Communities
Real Estate Brokerage
www.MarciaTodd.com
(678) 409 - 7704

2. FSBO Woes: Why It's So Hard to Sell Your Own Home
For most people, a for-sale-by-owner (FSBO) transaction simply isn't in the cards.
By Marcie Geffner
Granted, some people are able to sell their own homes without the services of a real estate agent.
Some of these successful do-it-yourselfers are very experienced home sellers. Others are transferring
ownership of their home to a child, a coworker or a tenant who's already living in the home.
These circumstances are the exception, not the norm, however. For most people, a for-sale-by-owner
(FSBO) transaction simply isn't in the cards. Here are five reasons why.
1. FSBOs can't list their home in the MLS. FSBOs aren't permitted to put their home in the multiple
listing service (MLS) because these industry membership organizations are open only to licensed real
estate brokers and agents. FSBOs are also locked out of many home search engines and Web sites,
including the gigantic Realtor.com. Sure, a determined FSBO can put a for-sale sign in his or her front
yard and run a tiny advertisement in the local newspaper, but the home won't receive nearly as much
exposure as it would through the MLS.
2. Agents won't show FSBO homes. In a typical home sale, the buyer's agent receives a percent-
age of the commission that the seller pays the listing agent. Without a listing agreement, there's no
guarantee that the buyer's agent will be compensated for his or her services, unless the buyer has
signed a buyer's brokerage agreement that specifically provides for such compensation. Even if a
FSBO offers to pay the buyer's side of the commission, most agents won't want to go through a trans-
action with an unsophisticated self-represented seller across the table. That means the pool of poten-
tial buyers for FSBO homes is limited primarily to unrepresented and probably unqualified prospects.
3. FSBOs usually overprice their home. Like most homeowners, most FSBOs honestly believe their
own home is worth more than comparable homes in the same neighborhood. Usually, they're wrong.
A real estate agent can provide an update on market conditions, an assessment of the likely selling
price of the home and tips for improving the home's buyer appeal. Overpricing a for-sale home is a
sure way to deter potential buyers.
4. Buyers will feel intimidated. Potential buyers will spend less time in a for-sale home if the owner
is present during the showing, and they'll be shy about discussing its pluses and minuses with their
own agent if the owner is within earshot. Buyers will also be less inclined to make an offer if they know
they'll be negotiating directly with the seller. Having an agent on each side creates an effective emo-
tional buffer between the seller and buyer.
5. FSBOs are likely to stumble into legal trouble. Real estate transactions are fraught with potential
liability for unwary sellers, particularly in states that have extensive disclosure requirements . A FSBO
who overlooks even one required form or legally mandated disclosure could face a protracted and
expensive buyer lawsuit after the transaction closes.
Marcia Todd, REALTOR
Atlanta Communities
Real Estate Brokerage
www.MarciaTodd.com
(678) 409 - 7704

3. ForSalebyOwner.com Founder
Uses Agent to Sell Home
The founder of a popular for-sale by owner Web site used a real estate broker to
help sell his 2,000-square-foot, two-bedroom New York apartment after it lingered
on the market for six months. Colby Sambrotto, the founder and former chief oper-
ating officer of ForSalebyOwner.com, tried to sell the property himself by listing it
online and through classified ads, but after six months of it sitting on the market, he
sought the help of a real estate broker.
Broker Jesse Buckler told Sambrotto the condo was priced too low and wasn’t
attracting the right buyer for the condo.
"At first he wouldn't let me increase the price," Buckler said. "I told him I know what
I am doing—the market is picking up."
The condo soon attracted multiple offers and ended up closing recently for
$150,000 more than the original asking price.
Source: “DIY Guru Gets Broker Help,” The Wall Street Journal (Aug. 3, 2011)
Marcia Todd, REALTOR
Atlanta Communities
Real Estate Brokerage
www.MarciaTodd.com
(678) 409 - 7704

4. BuyOwner.com CEO Enlists a
REALTOR® to Sell His Home
Al Bennati’s company BuyOwner.com may aim to help people sell homes without a
professional REALTOR®, but when it came to selling his own home, he hired a pro-
fessional for help.
Bennati, the chief executive of BuyOwner.com, is working with a REALTOR® to sell
his $3.78 million St. Petersburg beach estate in Florida. The Mediterranean Revival-
style home is on 90 feet of waterfront and boasts five bedrooms, seven bathrooms,
and a six-car garage.
"To sell a home of this magnitude, it needs to be done by a person and a company
that reaches buyers of this caliber," Bennati said in a statement. "Selling upper-end
homes like mine was never the market for BuyOwner."
Bennati is working with Coldwell Banker agent Donna Miller.
Source: “BuyOwner.com CEO Hires a REALTOR®,” Herald-Tribune (May 15, 2014)
Marcia Todd, REALTOR
Atlanta Communities
Real Estate Brokerage
www.MarciaTodd.com
(678) 409 - 7704