1. What is a Digipak?
Digipaks typically consist of a gatefold paperboard or card stock outer binding, with one or more
plastic trays capable of holding a CD or DVD attached to the inside. Digipak-style packaging is often
used for CD singles or special editions of CD albums and the tall DVD Digipak is used as a premium
package for DVDs and DVD sets.
Key elements of a Digipak
TEXT
Name of the band/ artist.
Name of the album
Track listing
Price
Bonus Material
Website
Credits
Recording information, producer, where it was recorded and when.
Who wrote the songs.
PICTORIAL
Pictures of the band/ artist.
Logo
Barcode
DVD logo
CD logo
Website banner
DESIGN
Colour and style to fit
Artist’s genre.
Unfolds
Cardboard sleeve/
Adverts
DVD or CD
Booklet
DVD/ CD case

2. Examples of Digipaks
I chose to look at the front cover of this dancehall Digipak. The front cover has to be catchy in order
to sell, because any front cover of a CD, DVD etc is the selling point of the product, therefore it has
to be able to draw the audience in. This Digipak is catchy due to the bright colours and the title is in
bold lettering which immediately catches the buyer’s eye and draws them in. The main colours used
are orange and yellow with the Jamaican flag spread horizontally across the middle. There is only
one picture used which is of a black woman supposedly Jamaican because of the bra she is wearing
which is of the Jamaican flag. In the background are two palm trees and the shadows of people
partying and having a good time. This is a good Digipak to use as a template for ours because it
shows that everyone will have a good time when they listen to the music and that’s what we want
for our Digipak. We want the buyer to look at it and instantly think they will have a good time
listening to the song and watching our music video.
Digipak template layouts
This is the Digipak template we will be using as it is the most practical to use. We are going to have
an image spread out amongst all three sections. We will have the CD with the song on one side and
the DVD with the music video on the other side. The inner leaflet with the lyrics will be in the middle
of the pack.

3. Branding research
A well-known brand is generally regarded as one that people will recognise, often even if they do not
know about the company or its products/services. These are usually the businesses name or the
name of a product, although it can also include the name of a feature or style of a product.
The overall ‘branding’ of a company or product can also stretch to a logo, symbol, or even design
features (e.g. regularly used colours or layouts, such as red and white for Coca Cola.) that identify
the company or its products/services.
For example:
The Nike brand name is known throughout the world, people can identify the name and logo even if
they have never bought any of their products.
However, not only is the company name a brand, but the logo (The ‘tick’ symbol) is also a strong
piece of branding in its own right. The majority of people that are aware of the company can also
identify it (or its products) from this symbol alone.
The clothing and running shoe company Adidas is well known for using three stripes on its range of
products. This design feature branding allows people to identify their products, even if the Adidas
brand name and logo is not present.