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The shit that no one
                                 talks about
                                   @MarcNager




Sunday, September 18, 2011
A few things first...



Sunday, September 18, 2011
Define Startup

                        People 2x   Idea = Startup



               Note: Enterprise = Business Model (Startup) > 0$
Sunday, September 18, 2011
What comes first, the team or the idea?




                  Your Idea

                                             Team Idea




Sunday, September 18, 2011
Validation




                             Who’s problem are you solving?


Sunday, September 18, 2011
It’s not all about $$
                                Funding ≠ Success




       Only 16 percent of the fastest-growing and most successful
               companies in the US had venture financing
Sunday, September 18, 2011
Do you have full
                              Commitment?




                     diff btw. co-founder and an employee
               “...oh yeah, i have a developer working for me.”
Sunday, September 18, 2011
Have all of these?

                                  Team
                                Validation
                               Commitment

                                 Let’s go....
Sunday, September 18, 2011
Welcome to the Real World




Sunday, September 18, 2011
Startup101
                             A few things to not F-up




                                    1. Work/Life Balance
                                    2. Company Culture
                                         3. Mentors
                                            4. Legal
                                        5. Accounting
Sunday, September 18, 2011
Work/Life Balance




                     Working long hours doesn’t mean you are working
                                         smart
Sunday, September 18, 2011
Culture




Sunday, September 18, 2011
Sunday, September 18, 2011
Sunday, September 18, 2011
Advisors/Mentors
                                   The early believers




                                   1. Find people that care
                                         2. Be strategic
                                  3. Bad advice can kill you
                              4.Your job isn’t to impress them

Sunday, September 18, 2011
Legal
                                1. “Don’t incorporate a hobby”
                             2. No lawyer should charge for advice
                                   3.You get what you pay for
                                      4. Don’t Sign NDAs




Sunday, September 18, 2011
Founders Documents




                                      1.You need a lawyer
                                        2. Keep it simple
                             3.You MUST have an operating agreement
Sunday, September 18, 2011
Structure



                                  3 Main Types: LLC, S-Corp, C-Corp

                             LLC/S-Corp - If you WILL NOT take funding
                                 C-Corp - If you WILL take funding

                                         ~$2,500 for basic filings
                             Build a relationship.You will need them again.
Sunday, September 18, 2011
Accounting




                             Money is never an easy topic...
Sunday, September 18, 2011
Accounting
                                Do-s




                             1. Know your REAL burn rate
                                  2. An annual budget
                                 3. Accounting System
                                 4. Know your runway
Sunday, September 18, 2011
Accounting
                                  Don’t-s



                                 1. Operate on a CASH basis
                                2. Use your personal accounts
                                         3. Fall behind
                   4. Hire a FT person until economics of time make sense
Sunday, September 18, 2011
QuickBooks up and running



Sunday, September 18, 2011
Documentation



Sunday, September 18, 2011
Taxes & Filings
                                           SOOO MANY!
                                     State, City, Federal, other...

                             DON’T BE LATE! Make a system of reminders




                                        Put it on the wall!
Sunday, September 18, 2011
Other things...
                             Practice your pitch! Assume you suck
                                    You will have shitty days
                                 Track the metrics that matter
                               Don’t talk to all the big guys first
                                    Act bigger than you are




Sunday, September 18, 2011
At the end of the day...
                             Pivot
                                     Steal
                                             th




Sunday, September 18, 2011
The people that matter will judge you by what you do,
                           not by what you talk about

Sunday, September 18, 2011

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StartupDay 2011 Speech - The Stuff Nobody Talks About

  • 1. The shit that no one talks about @MarcNager Sunday, September 18, 2011
  • 2. A few things first... Sunday, September 18, 2011
  • 3. Define Startup People 2x Idea = Startup Note: Enterprise = Business Model (Startup) > 0$ Sunday, September 18, 2011
  • 4. What comes first, the team or the idea? Your Idea Team Idea Sunday, September 18, 2011
  • 5. Validation Who’s problem are you solving? Sunday, September 18, 2011
  • 6. It’s not all about $$ Funding ≠ Success Only 16 percent of the fastest-growing and most successful companies in the US had venture financing Sunday, September 18, 2011
  • 7. Do you have full Commitment? diff btw. co-founder and an employee “...oh yeah, i have a developer working for me.” Sunday, September 18, 2011
  • 8. Have all of these? Team Validation Commitment Let’s go.... Sunday, September 18, 2011
  • 9. Welcome to the Real World Sunday, September 18, 2011
  • 10. Startup101 A few things to not F-up 1. Work/Life Balance 2. Company Culture 3. Mentors 4. Legal 5. Accounting Sunday, September 18, 2011
  • 11. Work/Life Balance Working long hours doesn’t mean you are working smart Sunday, September 18, 2011
  • 15. Advisors/Mentors The early believers 1. Find people that care 2. Be strategic 3. Bad advice can kill you 4.Your job isn’t to impress them Sunday, September 18, 2011
  • 16. Legal 1. “Don’t incorporate a hobby” 2. No lawyer should charge for advice 3.You get what you pay for 4. Don’t Sign NDAs Sunday, September 18, 2011
  • 17. Founders Documents 1.You need a lawyer 2. Keep it simple 3.You MUST have an operating agreement Sunday, September 18, 2011
  • 18. Structure 3 Main Types: LLC, S-Corp, C-Corp LLC/S-Corp - If you WILL NOT take funding C-Corp - If you WILL take funding ~$2,500 for basic filings Build a relationship.You will need them again. Sunday, September 18, 2011
  • 19. Accounting Money is never an easy topic... Sunday, September 18, 2011
  • 20. Accounting Do-s 1. Know your REAL burn rate 2. An annual budget 3. Accounting System 4. Know your runway Sunday, September 18, 2011
  • 21. Accounting Don’t-s 1. Operate on a CASH basis 2. Use your personal accounts 3. Fall behind 4. Hire a FT person until economics of time make sense Sunday, September 18, 2011
  • 22. QuickBooks up and running Sunday, September 18, 2011
  • 24. Taxes & Filings SOOO MANY! State, City, Federal, other... DON’T BE LATE! Make a system of reminders Put it on the wall! Sunday, September 18, 2011
  • 25. Other things... Practice your pitch! Assume you suck You will have shitty days Track the metrics that matter Don’t talk to all the big guys first Act bigger than you are Sunday, September 18, 2011
  • 26. At the end of the day... Pivot Steal th Sunday, September 18, 2011
  • 27. The people that matter will judge you by what you do, not by what you talk about Sunday, September 18, 2011