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Seo and User Intent

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Marco Guastalli

A resume of the Be Wizard 2011 San Marino Meeting from Marco Guastalli

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San Marino 11-12 Marzo 2011 Marco Guastalli Rosanna Ferraro
USER INTENT Did the user found what he was looking for?
How to do something value for people? Ask them! Use simple agile survey
Diversity of traffic sources Focus on the user but don't forget the engines
Use User Reviews www.tripadvisor.com www.trivago.com www.zoover.com www.epinions.com www.oyster.com www.squidoo.com An opinion wrote from an user is more genuine than an opinion wrote from a brand
Use Social Media www.facebook.com www.twitter.com www.linkedin.com www.mixtent.com www.anobii.com www.panoramio.com www.stumbleupon.com www.path.com www.slideshare.net www.scribd.com foursquare.com Use Social Media to get known and be talked about
Facebook “like” Evaluation 51% of fans visit rarely (if ever) a page which gave the "like“ 55% of fans granted a "like" and then decided not to see more updates 50,000 "like" on your fan page are not interesting, 500 new clients acquired via Facebook ... yes!
The “like” are the metrics, not the objectives People like wasting time in Facebook In US people between 14 and 21 years old spend the most of their free time on Facebook
How to use Facebook efficently ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use User Authority and Social Questions and Answers - Q+A ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Google recognizes that the person that wrote the post or comments is an expert: Google Profile Q+A provide to the website direct and genuine traffic
Use Google Maps
Use Google Universal Search
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Seo and User Intent

  • 1. San Marino 11-12 Marzo 2011 Marco Guastalli Rosanna Ferraro
  • 2. USER INTENT Did the user found what he was looking for?
  • 3. How to do something value for people? Ask them! Use simple agile survey
  • 4. Diversity of traffic sources Focus on the user but don't forget the engines
  • 5. Use User Reviews www.tripadvisor.com www.trivago.com www.zoover.com www.epinions.com www.oyster.com www.squidoo.com An opinion wrote from an user is more genuine than an opinion wrote from a brand
  • 6. Use Social Media www.facebook.com www.twitter.com www.linkedin.com www.mixtent.com www.anobii.com www.panoramio.com www.stumbleupon.com www.path.com www.slideshare.net www.scribd.com foursquare.com Use Social Media to get known and be talked about
  • 7. Facebook “like” Evaluation 51% of fans visit rarely (if ever) a page which gave the "like“ 55% of fans granted a "like" and then decided not to see more updates 50,000 "like" on your fan page are not interesting, 500 new clients acquired via Facebook ... yes!
  • 8. The “like” are the metrics, not the objectives People like wasting time in Facebook In US people between 14 and 21 years old spend the most of their free time on Facebook
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