2. BUSINESS BACKGROUND
1980s
F O U N D E D Y E A R
CHONG MAN TUCK
F O U N D E R N A M E
9AM – 10PM
B U S I N E S S H O U R
TUCK KEE
B I O B R I E F

3. The dried meat business was interviewed in Penang -
‘TUCK KEE Dried Meat’.
1980an
F O U N D E D Y E A R
CHONG MAN TUCK
T H E F O U N D E R
Was founded after his marriage (27 years old)
‘TUCK KEE Dried Meat’ is named due to the founder’s
name is related and also a remembering on his effort on
the dried meat business.
TUCK KEE
H I S T O R Y

4. MAIN PRODUCT
T U C K K E E
Pork Dried
Meat
Seasoned &
Dried Food
Minced
Chicken
Dried Meat

5. Business Background
KHUE CHOW KONG
F O U N D E R N A M E
1970s
F O U N D E D Y E A R
10AM-10PM DAILY
B U S I N E S S H O U R S
No. 30, Jalan Hang Lekir, 50000 Kuala
Lumpur, Wilayah Persekutuan Kuala Lumpur
L O C AT I O N
OLOIYA
B I O B R I E F

6. 1970an
KHUE CHOW KONG
T H E F O U N D E R
(Grandfather of Raymond Khue)
ventured into making orange juice.
He had a Taiwanese friend who willing to exchange his recipe of making
dried meat with him who always visit him when he reached Malaysia.
RAYMOND KHUE
3rd Generation of Family Khue
take over the company currently with the assistant of his brother.
OLOIYA
H I S T O R Y

7. MAIN PRODUCT
O L O I Y A
SAVOURY
MINCED
CHICKEN
DRIED MEAT
Hakka-style
Beef Dried
Meat
Minced Pork
Dried Meat

8. 5 – 10 COMPETITORS
TUCK KEE
C O M P E T I T O R S
TOP 3 COMPETITORS
in their respective geographical market
LOONG KEE
OLOIYA
BAH KUAH ENG

9. LOONG KEEC O M P E T I T O R O F T U C K K E E
1976s
F O U N D E D Y E A R
Currently 21 Branches Nationwide
Ayer Itam, Butterworth and Gurney Plaza
( B R A N C H O U T L E T S I N P E N A N G )
L O C AT I O N
Dried Meat, Meat Floss, Meat Fluff and Mooncake
P O P U L A R P R O D U C T S F O R F E S T I V E FA V O U R I T E S
Food Fairs, Food Exhibitions and Festive Events
P R O M O T I O N E V E N T S

10. 1970s
F O U N D E D Y E A R
One of the dominant company in this industry
36 branch outlets in Malaysia
Penang Island & Butterworth
( 2 O U T L E T S I N P E N A N G )
L O C AT I O N
High Popularity
OLOIYA
C O M P E T I T O R O F T U C K K E E

11. Good Quality of Their Products
Good Service Manner
Reasonable Price
Chicken Dried Meat
M A I N P R O D U C T
Seafood Dried Meat, Meat Floss, Pastry
S U B P R O D U C T S
OLOIYA
C O M P E T I T O R O F T U C K K E E

12. A small shop
not a chain nor a franchise
Lebuh Cecil, Georgetown
L O C A T I O N
Dried Meat, Meat Floss and Others
S T A N D A R D I Z E D P R O D U C T S
Roasted Pork
D I F F E R E N T I A T E D P R O D U C T S
BAK KUEH ENG
C O M P E T I T O R O F T U C K K E E

13. 5 - 10 COMPETITORS
TOP 3 COMPETITORS
in their respective geographical market
BEE CHENG HIANG
WING HEONG
LOONG KEE
OLOIYA
C O M P E T I T O R S

14. 1930s
F O U N D E D Y E A R
Well known & the Biggest
Dried Meat Chain
Originated from Singapore
BEE CHENG HIANG
C O M P E T I T O R O F O L O I Y A

15. More than 200 branches all around Asia
including Korea, China, Malaysia, Macau, Thailand, Philippines, Indonesia, Taiwan,
Hong Kong and Singapore
Dried Meat, Meat Floss, Chinese Sausages, Mooncakes
and some Snacks like Grilled Cuttlefish
P R O D U C T S
BEE CHENG HIANG
C O M P E T I T O R O F O L O I Y A

16. WING HEONG
C O M P E T I T O R O F O L O I Y A
1970s
F O U N D E D Y E A R
Klang Valley
6 B R A N C H O U T L E T S
L O C AT I O N
Chicken, Beef and Pork Dried Meat
M A I N P R O D U C T S
Won high popularity among the local residents

17. LOONG KEEC O M P E T I T O R O F T U C K K E E
1976s
F O U N D E D Y E A R
Currently 21 Branches Nationwide
Ayer Itam, Butterworth & Gurney Plaza
( B R A N C H O U T L E T S I N P E N A N G )
L O C AT I O N
Dried Meat, Meat Floss, Meat Fluff & Mooncakes
P O P U L A R P R O D U C T S
( F E S T I V E F A V O U R I T E )
Food Fairs, Food Exhibitions & Festive Events
P R O M O T I O N E V E N T S

18. OBSTACLES
TUCK KEE OLOIYA
Approval from
Government
Lack of Huge Capital
Cost of Expenses
Limited Marketing
Outdated Technology
Insufficient Workers
Limited Supplier
Limited Choice of Product

19. NATURE OF BUSINESS
TUCK KEE OLOIYA
-Oligopoly Market - Oligopoly Market
- 5 – 10 Competitors- 5-10 Competitors
- Protected by strong barriers to entry - Protected by strong barriers to entry
- Standardized products : dried meat - Differentiated products : seafood
dried meat, duck dried meat, old style
burger and etc…
- Price Taker - Price Maker
- Inconstant advertising and promotion - Constant advertising and promotion
- Rarely invented new products - Launching of new products annually

20. STRATEGIES
TUCK
KEE
OLOIYA
- Lower the sugar content
- Invent new product annually
- Rent a shop in a strategic
location
- Apply subsidies from government
- Purchasing more machineries
to replace the insufficient of
workers
- Cut down unnecessary expenses
- Held promotion events and
advertisements frequently
- Vacuum packaging for the
convenience of tourists

21. SIMILARITIES
TUCK KEE & OLOIYA
Non – Halal Business
Family Business
DIFFERENCES
TUCK KEE & OLOIYA
Used of Technology
Advertising Promotion
Number of Premises
Management

22. RECOMMENDATION
TUCK KEE
Make more Advertising and Promotion
- Create an official website and promotional
campaigns
Launching of New Products Frequently
- Attract the attention of the customers
- Customize exclusive product
Providing Services for the Convenience of the
Customers
- Delivery services
- Online shopping
- Phone order services

23. OLOIYA
RECOMMENDATION
Expand the Market to Asia Pacific
- Thailand, Vietnam, China and Singapore
- Non-halal countries
Enlarge the Company
- Become one of the company listing on Bursa Malaysia
in order to gain capital
- Obtain approval from the shareholders
Inventing New Halal Product
- Get halal verification/certification
- Can enter to the market of the Islamic countries such as
Indonesia, Brunei and Philippine

24. THANK YOU

25. AMANDA CHIONG
BRIDGET HSU
CHAU XET NEE
WONG DEVIN
NGO JIA HAUR
FOO ZHI FUNG
MARCO LIONG
LE JIA NIAN