Here are some guidelines, describing the challenges Social Media Managers are faced with, solutions and paradoxes they encounter when they pursue a dialogue, when they want to protect and disseminate the creativity of the word on the Net.

1. MANUAL
OF THE YOUNG
v
SOCIAL MEDIA
MANAGER
thegoodones.eu

2. MANUAL 1 A SMM always does some-
thing out of the ordinary
OF THE YOUNG
He does not go through the knots
of the Net trying to fulfil a role that
others have chosen for him.
SOCIAL MEDIA 2 A SMM never forgets
MANAGER
gratitude
He never forgets friends since their
conversations get intertwined and
blended with his own within the social
v Written by Marco Marozzi
network.
3 All of the network’s roads
lead to the SMM’s blog
Designed by Elena Bortot
Without hesitation he immerses him-
“What words should we listen to amongst the self in the flowing buzz of the Net but
myriads rumbling on the network?” he does not lose sight of close ties.
During one of my tweets I met Paulo Coelho,
4
Master of Life and Hope and I found his
A SMM never underesti-
Manual of the Warrior of Light, a useful
source of inspiration to reach the right
mates the viral force of
balance on the Net... And to protect and the word
spread democratic creativity based on social When this is too strong, he withdraws
media, just like a Jedi Knight would do. from the conversation, until its energy
has worn out.
Since I had nothing to do, I collected and A SMM does not rely solely
5
re-worked his inspiration in this “Manual
A SMM believes in his on his own strength
of The Young Social Media Manager” because
“he shares his knowledge with others”.
dialogues He also uses his friends’ energy. As he
He need not show that the others’ are progresses, he discovers that enthusi-
Here are some guidelines, describing the chal- wrong; what is important will last, asm and training alone are not enough;
lenges Social Media Managers are faced with, what is trivial will be forgotten. experience is needed to achieve results.
solutions and paradoxes they encounter when
they pursue a dialogue, when they want
to protect and disseminate the creativity of
the word on the Net.
6 A SMM listens and
respects a strategy
He knows what to expect, how to
8 A SMM thinks of ways to
improve his own style
So that the reputation of his words
achieve an objective and which skills goes round the Net and spreads from
At TheGoodOnes, we are used to wearing long,
large and comfortable robes, tunics and capes, are necessary for the intended purpose. person to person.
in various shades of white and brown…

3. 9 A SMM does not pretend.
He is.
He does not ask for permission to
11 A SMM is never
in a hurry
Time is on his side; he learns to keep
speak, he simply speaks. He does not impatience at bay and to avoid careless
explain his ways, He is accountable for sentences.
what he does.
12 A SMM is quick and
patient at the same time
The two biggest mistakes in a rela-
tional strategy are: acting too early and
missing out on opportunities.
13 A SMM is aware of the
importance of intuition
In the middle of a conversation he can
obviously not recall every single word
written by the people he is talking to;
so he obeys his instinct and follows his
own inspiration.
14 A SMM always
resumes conversations
He knows perseverance has nothing
to do with pressure. He might take
a break but will wait for the best
moment to re-engage.
15 A SMM seizes every
opportunity to learn
He takes every opportunity to correct
his faults because friends always act
like a mirror and show him/her who
10
he really is at the very moment.
A SMM has no cer-
tainties but a logical
thread to follow
He never judges in terms of “right” or
16 A SMM knows that
no one is stupid
And that the Net is a teacher for all,
“wrong”; he adopts the most suitable
even if it is time-consuming; he does
attitude at a specific moment in time.

4. not get discouraged and keeps
on boosting others, as a way of
encouraging himself.
22 A SMM pays attention
to his own messages
When you want something, the entire
Net works towards it. For this reason
17 When a SMM starts
something he takes
it till the end
a SMM always pays great attention to
what he thinks.
He may think long before acting, never-
theless, when a SMM takes a decision,
he does act.
23 A SMM shares his
knowledge with others
Those who help always get helped and
they have the desire to teach what they
18 A SMM does not try
to be consistent
have learnt.
He indeed learns how to live with his
contradictions, adopting the right
strategy when needed.
24 A SMM is reliable
He makes mistakes and
sometimes he considers himself more
important than he really is,
19 For a SMM nothing
is abstract
but he never lies
Everything is concrete and concerns
him/her. He does not sit and rest at his
pc, but accepts the challenges of the
25 A SMM is always busy
He is slave to his own
commitments and free in his paths.
written word as an opportunity
for transformation.
26 A SMM does not
repeat the same post
20 A SMM knows about
the power of speech
He seldom talks about his plans
Especially when he notices that he is not
progressing. It is a balance of forces that
requires a change of strategy. When talking with other people he does
in order not to waste the energy
not judge their behaviour in order not
required to act.
27 A responsible SMM
is able to observe and
to spread negativity on the Net.
21 A SMM always knows
the topic of the
conversation
to learn
Sometimes he gets carried away by the
situation but he learns from it and he
29 A SMM is aware of the
pauses that precede
a dialogue
He decides to talk on the basis knows how to face new challenges.
He pays attention to silence and, while
of inspiration, sense of belonging,
the others are chatting, he rehearses
knowledge, curiosity and interaction.
28 A SMM is simple and
cautious
his script and carefully adheres to
timelines.

5. 30 A SMM behaves like
a child
He has fun, plays, is irreverent, asks
31 A SMM shares his
world with the ones
he loves
35 A SMM needs time for
himself
He sits, relaxes, and observes the Net
37 A SMM knows that
the end does not
justify the means
inappropriate questions, writes such He tries to encourage them to do what as if he were a spectator. He does not Because the end does not exist - only
nonsense that even he finds it impossi- they would like to, but are not doing try to intervene, but gets carried away the means do - if he concentrates just
ble to believe at times. for lack of courage. by the stream of messages. on a single question he would lose the
various answers surrounding him.
32 A SMM discusses with
his friends about 36 A SMMs knows how
important his
posts are
a topic
He never mistakes pride with vanity He is aware that individual actions
and he never believes in his own produce long-lasting consequences on
exaggerations. the Net. And he ought to be aware of
what legacy he wants to leave for the
33 A SMM is careful with
small tweets
A SMM knows that the social network
5th generation of his descendants.
is made of many different people,
as much as a debate is the product
of many words.
34 A SMM follows
the five rules
of engagement:
1 Do believe in the conversation goal
before engaging.
2 Choose your friends and learn how
to speak with them.
3 Spot the right moment to start
the conversation.
4 Think about what is around you
and what you want to say.
5 Prepare your speech.

6. TheGoodOnes
Internet and social media have given great voice to
the people. Companies know they are speaking about
them, their products and services, whether they like
it or not. To build a relationship with people on so-
cial networks means engaging in a new type of com-
munication, different from what companies were
used to.
TheGoodOnes is the cross media agency special-
ized in social media marketing. Since 2009 we cre-
ate cross platform communication campaigns, we
position brands in the social spaces, we engage con-
sumers on different platforms, we take care of social
data for customers relationship management.

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