Overturning conventions in business How insight into the way we think helps us to understand conventions in business and create Meaningful Change. Abstract Although we may believe our brain is processing information without prejudice, it actually does not. We can only see that what lies within the reach of our conscious brain and that which we actually perceive is the end result of sensory information colored with past experience. Sometimes even if we can see only a fraction of an image, the brain unconsciously fills in the blank spots. This conditioning usually works well in our favor but sometimes we can do without it. When we try to discontinue an addictive behavior for instance or when a situation at work demands a creative solution. We have found that if a person knows how his brain processes information and if he learns how to recognize his own pre-conditioned response to a situation arising than he will be capable of breaking free from this mental frame. If you can define the box you’re in, you will be able to leap out of it. It’s what Bob Sutton, a Stanford professor calls Vuja dé, the direct opposite of Déjà vu. It’s when something that should be familiar is suddenly very different. And unlearning mental habits is a discipline in business as well. It is called Meaningful change. When you’re trying to uncover a convention, you think about the most common reflexes, about the commonalities among you and your competition. And when you challenge and overturn those conventions your organization can become free from the past and lead into uncharted territory. We will show you how to discover your mental habits and how they manifest themselves in businesses as well. This knowledge will help you to change the reflexes in your private life and also in business.