2. Two Car Brewing Company When was the last time you enjoyed a locally brewed craft beer? The Problem: Florida has a awful selection of microbrewed beers compared to other areas of the US. The Facts: Florida ranks #41 nationwide in the number of breweries per capita.
3. Two Car Brewing Company WE MAKE GREAT BEER! The Solution: Start a small microbrewery in the my garage (two-car) that will provide an alternative to the mass-produced beer commonly available at local restaurants. Two Car Brewery will begin by serving a handful of local restaurants, but has a powerful growth strategy to become a full scale microbrewery.
4. Two Car Brewing Company The Industry Dogfish Head Brewery produced 74,600 barrels of beer and earned $28 million in revenue in 2009. Dogfish Head only produces 0.0002% of the world’s beer. The beer industry is HUGE!
5. Two Car Brewing Company Target Market Two Car will initially target local craft beer drinkers Craft beer currently accounts for approximately 5% of the beer sold in the US. Two Car Brewing Company will not target the “light lager” beer market. Huge, multinational corporations currently control 95% of this market.
6. Two Car Brewing Company Top 3 Competitors Tampa Bay Brewing Company Dunedin Brewery Cigar City Brewing Company
7. Two Car Brewing Company Business Model Provide an alternative for local restaurants who want to deliver choice to their customers. Focus on product quality to compete in the craft beer market, not the mass beer market. Start small and manage growth responsibly to keep equipment and production costs in line with sales revenues.
13. Two Car Brewing Company Milestones Raise capital from family and personal savings Incorporate and acquire business licenses Begin brewing and marketing Establish sales Call to Action Involve customer base in brew days and beer education Expand social networking to increase brand exposure Ask faithful customers to “spread the word”
