This document provides tips for using social media to build influence and authority. It recommends listening more than talking, being consistent with a personal brand, and sharing or creating engaging content. It also warns of potential dilemmas like maintaining an exceptional presence among ordinary content and balancing security with open sharing. Multiple social media accounts with unique content are suggested as a way to effectively engage audiences and integrate platforms to build an online following.

1. The Social Media: Idea Message Charisma Authority Power Influence

4. Contribute!

5. Tools:

7. Pull some strings:

8. Know your audience or pretend to!

9. Integrations: