Art licensing 101 seminar july 2010 maria brophy rs

ART LICENSING 101 With Maria Brophy (Paul Brent, Licensed Art products, shown above)

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Photo © Jason Wallis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ART LICENSING ,[object Object]

WHAT IS LICENSING? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BENEFITS OF LICENSING YOUR ART ,[object Object],[object Object],[object Object],[object Object]

WHY WOULD SOMEONE PAY YOU TO LICENSE YOUR ART? ,[object Object],[object Object],[object Object],[object Object],[object Object]

PALISADES SKATE DECKS ,[object Object],[object Object],[object Object],[object Object]

Categories for Licensing: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

DREW BROPHY / CONVERSE CHUCK TAYLOR DESIGNS SUMMER 2010

PAUL BRENT’S BATH/BEACH SCENES

THE MONEY! ,[object Object],[object Object]

GETTING PREPARED FOR LICENSING ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why you must keep ownership to your © - THE COPYRIGHT OWNER: ,[object Object],[object Object],[object Object]

COPYRIGHT ACT OF 1976 ,[object Object],[object Object],[object Object],[object Object]

PLAN YOUR LICENSING STRATEGY ,[object Object],[object Object],[object Object],[object Object]

DECIDE HOW YOU WANT YOUR ART REPRESENTED Quality vs. Quantity Lots of money now (Ed Hardy) or longevity (Wyland) Sold in quality stores or Wal Mart?

HOW TO GET A LICENSE DEAL ,[object Object],[object Object],[object Object]

HELP! I DON’T HAVE A BUSINESS MIND!

Don’t worry: YOU CAN’T SCREW UP! ,[object Object]

AVOID THESE IRREVERSIBLE MISTAKES IN ART LICENSING CONTRACTS: ,[object Object],[object Object],[object Object],[object Object]

THEY WANT TO LICENSE YOUR ART. WHAT STEPS TO TAKE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TYPICAL LICENSING DEAL ,[object Object],[object Object],[object Object],[object Object]

CONTRACT SMARTS ,[object Object],[object Object],[object Object],[object Object]

THE ANATOMY OF A LICENSING CONTRACT

SURPRISING INFORMATION ,[object Object],[object Object],[object Object],[object Object]

License Schedule Page 1 (Example) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

License Schedule Page 2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

LOOK OUT FOR: ,[object Object],[object Object],[object Object]

DEVELOPING A LICENSING PROGRAM ,[object Object],[object Object],[object Object],[object Object]

Encourage Licensees to advertise with your Artwork, Name, Face

ARTISTS – STICK TOGETHER ,[object Object],[object Object],[object Object],[object Object]

VISION ,[object Object],[object Object],[object Object],[object Object]

Art licensing 101 seminar july 2010 maria brophy rs

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