Madame Flavour is a tea brand that was facing challenges breaking into an established market dominated by large competitors. To stand out, it personified the brand Madame Flavour in creative communications inspired by its packaging. A combination of advertising and sampling done in an engaging way helped drive 100% annual sales growth. This allowed the brand to expand from Australia to worldwide distribution.

2. : to cause or help grow your business
We are Nourish BraNds. some of the brands we are helping to grow:
We work with our clients to help them acer Group (aopen)
grow their business. dora Men’s Wedding rings
dandelion
With a core team of thinkers, creative folk Fitzrovia
and account managers, we work out what you Fujistu
need to do to grow your business and then La Zuppa
make it happen. Lavazza Coffee
Madame Flavour Tea
it is that simple. Mastersoft
Meat and Livestock australia
Whilst we are a small core team, we grow in size Moira Macs Chicken
to deliver on each client project. For us we prefer Myfoodbook
to work out what you need and then build the sandringham Yacht Club
killer team to deliver. We work this way as we stalactites
know every client and every client challenge is Tetley Tea
different. This approach keeps our overheads down Trollbeads
too, which is passed onto you as better value True North Cruises
for money. Vix Technology
Vixtel
after all it is your money not ours.
We work with all kinds of businesses and
can do everything from marketing strategy
to advertising and design.

3. : the way we do business
Whilst Nourish may be a relatively No surprises – whether it be a change in cost, timeline, meeting time or just what we
new business, our team are by no means will be presenting, we believe in keeping our clients informed about what is going to happen.
new to delivering for and delighting Any surprise we give you will be a nice one!
our clients.
it’s your moNey Not ours – as your agency we are entrusted to spend your money.
We believe to be able to do this, We are always conscious of this and will seek out efficient ways to resource projects and
we need to behave in a certain way. also seek multiple quotes to make sure your money is going as far as it can.
traNspareNcy – we expect to know a lot about your business and in return will do the same
for you with ours. With a policy of having a standard mark up external supplier costs and are more
than happy to open up our books for you to know where we make our money.
We WoN’t alWays say yes – we are nice people and we aim to please, but if we said yes to
everything that was asked of us in the long run you would end up with advertising and campaigns
that were not as good as they can be. So, whilst we won’t agree to do everything you ask of us,
we will always listen to your concerns to work out a way to address them.
you doN’t pay to traiN our staff – we don’t believe that you should pay to train our staff,
so we engage only senior people to work on our client’s accounts. Yes they cost a little more per hour,
but deliver faster and use their experience to make sure things don’t go wrong.

4. : delivering integrated communications
We believe spending some time upfront understanding and defining what your business, then your brand needs saves
you money in the long run. From a defined brand platform we can roll out integrated communications across any touch
point that the business and brand needs to deliver in.
structured thinking gets us there
VisioN ideNtity culture products BraNds
The core elements of the The symbols that express The way we work together, The products, services The behaviours and
business, including its vision, including its voice, including its processes, and experiences that communications that
purpose, mission, values visual presentation, organisational structure, give you competitive convert vision, identity,
and strategies personality and character relationships and language advantage culture and products into
customer value
esseNce
emotioNal BeNefit Defining what the
business stands for and
how it behaves drives
ratioNal BeNefit
everything we do
persoNality
Values

5. : approach to innovation
ovATIon co p proD
n elo uc 5r
eFIne &
In m
p ev T
p
lA
u
r D
u
3
A
n
ro
o
SS
ch
TY
po SI
1 Se
T Io n
2
en 4r
G
er eA l ck
ATe IDeAS ITY che
Too often innovation projects jump straight into the wacky fun stage of brainstorming and idea generation.
We believe in doing a bit more work upfront before leaping into idea generation. This upfront work covers
everything from understanding your culture and appetite for innovation through to identifying the white space
in the market. It might take a little longer, but we know from experience we can deliver a better outcome
for your business.

6. : core team bios
maria creWs sophie fultoN Jef taN mark summerVille
FounDer & DIrecTor AccounT eXecuTIve creATIve DIrecTor proDucer
With a career spanning fifteen business and turning this product launch for kettle Sophie is a recent entrant Jef is a dynamic creative With over 25 years of shooting
years consulting to many into marketing strategies that Sensations. into the world of marketing professional with 15 years around the world, working
of Australia’s most famous drive a result for her clients. In addition BrW magazine and advertising. recently of online and offline media across Tvcs and print, mark
brands maria is an expert This has led to many of her list kettle Sweet potato as graduating from melbourne experience spanning brand has produced almost anything
in marketing, branding and strategies and campaigns one of their hit new products. university with a Bachelor of management, art direction you can name.
communications. If you can adding millions of dollars to maria has a Bachelor of commerce / Bachelor of Arts, and creative communication
mark Summerville spent 18
read it, eat it, drink it, fly in it the bottom line of her client’s Business, an mBA and is where she achieved 15 first strategy. Skilled in Tv, print
years as the head of Tv &
or watch it, she has probably business. currently undertaking a class honours, Sophie is a and web production work
print at leo Burnett hong
worked on it! maria has won AmI awards Doctorate of Business in the rising star in the industry. processes and experienced
kong, Tokyo and Sydney.
her passion is for for best brand campaign for area of Innovation. in maximising production
her obsession with detail and he also spent 4 years at
understanding a client’s Arnott’s Shapes and best new skills for efficient project
delivery is second to none George paterson Sydney as
management and maintaining
making her one to be relied head of Tv working across
high standards. versatile
maria has worked with the following clients: upon to get things on time many famous Australian
and resourceful in problem
and on budget. Brands. mark now runs his
solving.
— optus vision – launching — General mills — national Foods
own consultancy for Tvc,
pay Tv in Australia – patak’s, old el paso, — happy Baby
Betty crocker & latina pasta Jef has worked in the middle print and Digital production
— Fosters Australia — herbert Adams
— Don east, Asia and Australia and and has worked for many
— Ansett Australia & Ansett — melway
International – including the — city of melbourne is adept in solutions-neutral top agency throughout
crisis management of the — Anglicare
— melbourne racing club creative spaces including Australia. As a producer
747 Fleet grounding — Sony BmG
— Austereo social media ideation, strategy the word “impossible” is not
— myer Grace Bros — madame Flavour
– mmm and Today network and planning. Jef would something he is familiar with,
— Woman’s Day — Department of education — Tetley Tea
like to take his talent and wrap this up with excellent
— Arnott’s Snackfoods – State Government — meat and livestock
experience and bring it to budget control and anything
(kettle, rIX) & Arnott’s of victoria Australia
Biscuits (Brand, Shapes, your table. Jef has worked is possible.
— national Gallery — la Gina
vitaWeat, Sweet portfolio) with microsoft, nike, cussons,
— Allanah and madeline — Sirena Tuna
— State library of nSW Foundation — vix Technology pfizer, madame Flavour
— Starlight Foundation — Sportsco — Dora rings amongst others.

7. : core team bios
roB morrisoN JaNe WoNG toNy aNaNiadis aNGela ceBeraNo
SenIor WrITer AnD DIrecT mArkeTInG SpecIAlIST DIGITAl, SocIAl meDIA STrATeGY AnD communITY mAnAGemenT FInISheD ArTIST, DIrecTor
reToucher AnD - FlourISh pr
pAckAGInG SpecIAlIST
In his 20 years in the direct creative Jury in 2002 and in With over 20 years experience Government and nGo’s, Tony has worked in the design Flourish pr is our in-house
marketing industry rob 2005 traveled to cannes as in Advertising and marketing, pharmaceutical and health, and packaging industry for sister company who specialise
has written clutter-busting, Australia’s only creative judge my expertise covers Strategic Travel and hotels, real estate over 20 years. With a passion in public relations and events.
response-driving work across on the Direct lions jury. plus planning, creative Direction, and oil companies. for the detail he is driven Angela has worked in public
three continents. his work he is unusual among his peer Art Direction and Writing. She helps clients establish by delivering perfection in relations for the last decade,
in canada, england and group in that he’s the proud multi-platform campaigns are inhouse social media artwork. This means that gaining invaluable experience
here in Australia has earned owner of a marketing Degree. a logical extension of how she departments, social media anything he shows you can and contacts throughout
him the reputation of being he’s adamant there’s no point thinks. governance and protocols. seamlessly transfer in the the industry. Angela has
one of this countries best in brilliant creative if the work She dwells in the digital Jane offers long and short printed end product. having extensive experience in
creatives. And his history is not strategically sound. space, living and breathing term social strategies by spent over 7 years at cowan entertainment pr, working
of putting languishing Social media. her online identifying user benefit Design made him an expert for almost seven years as
creative departments back social networking & mobile oriented social platforms, in packaging finished artwork. national publicity manager
into the spotlight means marketing experience started that can be effective in This skillset he applies to our at Sony music entertainment.
he’s also rated as one of more than 10 years ago. In building businesses, adding packaging and print projects. She has worked with and
Australia’s best creative planning she prefers not value as a networking represented the biggest and
Directors. rob has spent a merely to follow traditional connector, experienced the best, both locally and
substantial part of his career media silos but to find facilitator and brainstorm internationally. Angela has an
on telecommunications clients the best solution for each leader. She is a quick learner, incredible eye for style and
having done nearly 6 years business proposition. consume information faster is passionate about branding
on optus, 3 years on Telstra, than average and disseminate and image consultation.
Jane’s extensive account
2 years on FoXTel plus time it quickly. This allows her Angela prides herself on her
experience is broadly
on 3mobile, Bigpond and to take multiple disparate reputation. her core values
covered by: FmcG, retail,
amaysim. he’s the owner of elements and use them to are based on honesty and
Financial, Insurance and
over 40 local and international determine the future zeitgeist. integrity. Angela has a
Telecommunications Services,
direct marketing awards. rob Bachelor of communications
Fashion, Food and Beverage,
was chairman of the ADmA (public relations).

8. understanding consumers
drove industry growth
chAllenGe:
mlA like most marketers were torn between using new and old media to connect
with their consumers. By finding the answer to this question mlA would be able to
sharpen their marketing efforts and use these insights to drive industry growth.
Solution:
The most comprehensive study conducted in Australian to understand which
media had the most influence over what Australians cooked for dinner each night.
The insights were then turned into a book that was launched to the food
industry – both positioning mlA as a thought leader and creating opportunities
for partnerships which are driving sales of red meat in Australia.

9. An Illuminating way
to engage retailers
Challenge:
every year rJ Scanlan would send a newsletter to their 300 retailers,
this year we wanted to create something that would have a bit more longevity.
Solution:
‘Illuminate’ the magazine. This mini magazine was able to bring
to life the campaigns and tips and tricks for the retailers to get them
excited for the year ahead.

10. M OST T
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100% sales growth every year
Challenge:
The tea category is highly competitive and dominated by large
multinational players, as a start up brand madame Flavour needed to
stand out. With a unique product format and interesting blends we were
half way there, the challenge become letter consumers know about her,
especially as we were being outspent 100:1.
D
Solution: ARRIE
I’ VE M
E TEA
personify madame Flavour in our communications and take inspiration WHIT
from the packaging to create cut through communications. A combination O S E.
AND R
I C.
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MANT
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11. Doing to your office phone
what Apple did to your mobile
Challenge:
The telecommunications category is dominated by the big three – Telstra,
optus and vodafone, none of whom really deliver anything innovative for
the small business operator. vixtel needed to created a new offer
and make it easy to sell to small business.
Solution:
We developed new branding, packaging, website, sales tools and a video
that made it easy to understand for non-technical people.
The office phone that
gets smarter by the day.
one that
Th e office ph
the day.
smartet by.
gephon e tha r
e ts y
The offic er by the da
mart
gets s
that
hone
ffice p e day.
The o arter by th
get s sm that
one he day.
e ph t
offic rtat by .
r
The snea h e day
mt

12. Transforming
the way you
connect
making technology
Level 1, 121-127 High Street Prahran VIC 3181 Phone: 1300 VIX-TEL Fax: 1300 VIX-FAX www.vixtel.com.au
easy to sell
Transforming Vixtel Pty Ltd
the way you Level 1, 121-127 High Street Prahran VIC 3181
Phone: 1300 VIX-TEL Fax: 1300 VIX-FAX
connect ABN: 93 135 358 020
www.vixtel.com.au
A new sales team has been put in place at vixtel
and they needed to have easy to use and sell from sales
collateral. Introducing a simple steps based process to
explain product offers has delivered easy to use sales tools.
Transforming Vixtel Pty Ltd
Level 1, 121-127 High Street Prahran, VIC 3181
the way you Phone: 1300 VIX-TEL Fax: 1300 VIX-FAX
info@vixtel.com.au www.vixtel.com.au
connect ABN: 93 135 358 020
Four great plans to choose from
Managing staff mobile phones, plans and billing can be a nightmare. Our business consultants can provide you with a
range of solutions that will take this headache away.
We provide you:
❱ Customised reporting options ❱ Handset upgrade options ❱ Business data packages
❱ Consolidated and cost centre ❱ A variety of capped and tariff ❱ Advice on data and voice roaming
invoicing based plans cost minimisation
Terry Crews Rohan Doyle
Transforming
David Sims
Transforming Transforming Transforming Transforming
a
Operations Manager Chief Financial Officer
Level 1, Level 1, the way you
Level 1, the way you Business Mobile Phone Plans
Level 1, the way you the way you the way you
121-127 High Street Prahran
VIC 3181
121-127 High Street Prahran
VIC 3181
connect
121-127 High Street Prahran
VIC 3181
connect
VIC 3181
connect
121-127 High Street Prahran
Choose your plan, then choose
from 2 different phones
connect
Samsung Galaxy Nokia E5 Nokia C7-00 Blackberry Pearl
connect
Motorola MB300
What’s included
HTC Aria Blackberry Bold Sony Vivaz
Step 1: Step 2: Cap Amount Included Calls
Included in
the Cap
Phone: 1300 VIX-TEL Phone: 1300 VIX-TEL Phone: 1300 VIX-TEL Phone: 1300 VIX-TEL Choose your plan Choose your phone
Fax: 1300 VIX-FAX Fax: 1300 VIX-FAX Fax: 1300 VIX-FAX Fax: 1300 VIX-FAX $29 Cap
Samsung Galaxy
$29 per month $150 per month
SMS, WAP,
or Nokia E5 GPRS
Direct: + 61 3 9095 2003 Direct: + 61 3 9095 2072 Direct: + 61 3 9095 2021 info@vixtel.com.au
Nokia C7-00 SMS, WAP,
Mobile: 0429 007 001 Mobile: 0424 225 100 Mobile: 0414 555 645 $49 Cap or Blackberry Pearl
$49 per month $330 per month
GPRS
tcrews@vixtel.com.au rdoyle@vixtel.com.au dsims@vixtel.com.au www.vixtel.com.au Motorola MB300 SMS, WAP,
$79 Cap or HTC Aria
$79 per month $630 per month
GPRS
www.vixtel.com.au www.vixtel.com.au www.vixtel.com.au $129 Cap
Blackberry Bold $129 per month $129 per month
SMS, WAP,
2GB Data
or Sony Vivaz
Data Bolt-On Plan Usage Guide Price Per Month
To increase your value
1,700 mobile Internet pages
even further, select 25MB 6,120 emails 2,100 searches
$4.99
a data bolt-on plan.
($29, $49, $79 only). 13,800 mobile Internet pages
200MB 40,000 emails 17,000 searches
$9.99
34,000 mobile Internet pages
500MB 100,000 emails 42,000 searches
$14.99
69,000 mobile Internet pages
1GB 200,000 emails 84,000 searches
$19.99
Switch to Vixtel today.
1300 VIX-TEL (849-835)
Transforming WWW.VIXTEL.Com.au
the way you
connect CONDITIONS: Contract: 24 month. Excluded calls: International, International Roaming, Special Numbers (eg. 1900).
Cancellation fee: Monthly cap amount x remaining months x 50%. Vixtel mobile services are carried on the Optus network.

13. Selling men’s wedding rings
to men via women
chAllenGe:
Find a way to sell wedding bands to an audience that really is just
not that interested in anything leading up to their wedding.
Solution:
It’s a well known fact that in the lead up to their wedding men are
pretty clueless about the details, leaving it to their fiancé to handle.
playing on this insight the campaign we developed brings to life that he
knows nothing about his wedding but will know which ring he wants.
The campaign has helped to grow sales at a time when the industry is flat.