2. Study Objectives
Visit the source of many of the food avours and beverages
that are increasing in popularity in Australia.
We want to experience and understand the authentic source of
these in uences. From understanding we will create usable
insights and inspiration for our clients.
3. What do we want to investigate?
Estate Teas The Tagine Mint Tea
Delis & Croa5an
Rus5c Italian
Food Retailing Seafood
4. Hand Picked Estate Tea
Specialty teas are growing in
sales and the number of new
products that are entering the
market.
Estate Teas
We will spend time on tea
estates in Sri Lanka to
understand how to craft the
perfect blend and the authentic
way to serve tea.
5. Cous Cous and Spice
Moroccan and African
avours are growing in
popularity in Australia
A visit to the spice markets
The Tagine of Morocco and the artisan
tagine makers will allow us
to understand the unique
avour combinations and
cooking techniques of this
cuisine.
6. The Long Pour Tea Ritual
The long pour mint tea is
another Moroccan tradition
that we want to
understand.
Mint Tea The rituals of tea are
emerging in the café scene
as much as the coffee
rituals, we want to learn
more about them rsthand.
7. The Revival of the Salami
Australians love their
smallgoods. Through the Czech
Republic, Austria and Northern
Italy we will learn the tradition
of Salami from the
Delis & Flieshmiesters themselves.
Food Retailing
Then Contrast this perspective
with the Deli culture of New
York, where the pastrami on rye
is just as effective as a doorstop
as it is a lunch.
8. Pasta from the Masters
Traveling through Northern
Italy we will visit the local
markets and learn about
pasta traditions and food from
the source.
Rus5c Italian
9. Croatian Seafood Exploration
Island hopping through Croatia
we hope to uncover the secrets
of cooking amazing seafood.
These villages all have their
Croa5an Seafood special way to serve their local
produce and we will uncover it
and share with you.
10. So what’s in it for you?
• We will be sharing our preparation for the journey and the
learnings along the way.
• When we return we can take you through our ndings and the
insights and implications for your business
• We will be traveling from 26th April – 6th June 2010, so until then
we will whet your appetite with our preparations.
• Keep informed follow us:
Twitter: @mariacrews
Facebook: www.facebook.com/#/pages/Nourish-Brands/
171502787157?ref=nf