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Socialmedia driving Quality Improvement!
1. 12/8/2013
A CRASH COURSE IN SOCIAL MEDIA FOR IMPROVEMENT
Christina Krause | Executive Director, BCPSQC | @ck4q
Kevin Smith | Communications Specialist, BCPSQC | @kevin4quality
IHI National Forum on Quality Improvement in Health Care | Dec 2013
Minicourse Pre-work
Before the minicourse, please complete this quick
pre-work so that you can get the most out of our
session.
http://ow.ly/rahOv
#ihi25forum
@ck4q | @kevin4quality
1
2. 12/8/2013
Before we get started …
Share what you are learning, ask questions
or chat with others on Twitter!
#m3
#IHI25forum
#ihi25forum
@ck4q | @kevin4quality
Don’t forget to “hatch your egg”!
#ihi25forum
@ck4q | @kevin4quality
2
3. 12/8/2013
Don’t forget to “hatch your egg”!
#ihi25forum
@ck4q | @kevin4quality
Ground Rules
How do we want to work
together in this room today?
#ihi25forum
@ck4q | @kevin4quality
3
4. 12/8/2013
#ihi25forum
@ck4q | @kevin4quality
Impromptu Networking
Two minutes per person in pairs.
Speak with 3 people you don’t know!
Ask 2 questions:
- What are you passionate about in your work?
- How do you think social media can help you in your
role?
#ihi25forum
@ck4q | @kevin4quality
4
5. 12/8/2013
Overview of the Day
Two Parts:
1. Social media as a strategy for health care
improvement
2. Getting your hands dirty with Twitter
#ihi25forum
@ck4q | @kevin4quality
Our Vision
A sustainable health care system
built on a foundation of quality.
#ihi25forum
@ck4q | @kevin4quality
5
6. 12/8/2013
Our Mission
Provide system-wide leadership through
collaboration with patients, the public and
those working within the health system in
a relentless pursuit of quality.
#ihi25forum
@ck4q | @kevin4quality
#ihi25forum
@ck4q | @kevin4quality
6
8. 12/8/2013
Pew Internet
#ihi25forum
@ck4q | @kevin4quality
The Engagement Pyramid
#ihi25forum
@ck4q | @kevin4quality
Gideon Rosenblatt, Former Groundwire Executive Director
8
9. 12/8/2013
TRIZ
#ihi25forum
@ck4q | @kevin4quality
TRIZ – First Step
In groups, make a list of “to do’s” in answer to your
assigned question on a flip chart.
There is no wrong answer – GO WILD!
5 minutes
#ihi25forum
@ck4q | @kevin4quality
9
10. 12/8/2013
Questions
1. How can we ensure privacy is breached on social media
tools such as Twitter/Facebook?
2. How do we make sure no one is on Twitter?
3. How can ensure NO dialogue, learning or sharing occurs
on online community of practice websites?
4. What could we do to ensure we do NOT succeed in using
social media as a health care improvement tool?
#ihi25forum
@ck4q | @kevin4quality
TRIZ – Second Step
Go down the list and ask:
“Is there anything on this list that we
currently practice, even remotely?”
— Cross out the ones that you aren’t doing AT ALL
— Circle the ones that you resemble something
you are currently doing
#ihi25forum
@ck4q | @kevin4quality
10
11. 12/8/2013
TRIZ – Third Step
Take one item at a time and ask:
— How am I and how are we going to stop it?
— What would be the first move?
— What could I personally commit to stopping right now.
— What could we do in the next few days? Next week?
— Do we need leadership help? Organizational support?
#ihi25forum
@ck4q | @kevin4quality
Why use online tools?
#ihi25forum
@ck4q | @kevin4quality
11
14. 12/8/2013
— Largest social network in the world with 1 billion+ users
— In Canada, 18 million people have accounts (52%)
— In the US, 128 million people have accounts (41%)
— 67% of us log-in daily
— Of people who are online, 4 out of 5 have an account
#ihi25forum
@ck4q | @kevin4quality
#ihi25forum
@ck4q | @kevin4quality
14
15. 12/8/2013
Adapted from Josh Bernoff's POST (2007)
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @kevin4quality
Adapted from Josh Bernoff's POST (2007)
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @kevin4quality
15
16. 12/8/2013
Poll
My organization has a clear social media engagement
strategy:
a. SOS
b. Not so much
c. Pretty good
d. Absolutely!
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @kevin4quality
BCPSQC Journey…just beginning!
Communications & engagement to …
1. Support efforts to improve quality of care
2. Build social movement thinking into quality
3. Engage at a wide scale – strong ties/weak ties
Through …
Engagement | Storytelling | Digital Strategy
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @kevin4quality
16
17. 12/8/2013
BCPSQC
Communications
& Engagement
Strategy
#smIHI | @ck4q | @ajay4quality
Social Media Guidelines
Typically include:
-
Information about the context and benefits of using social media.
What to be aware of.
The process to follow when using social media.
Principles to guide the use of social media tools in your
professional capacity.
- Useful links.
#ihi25forum
@ck4q | @kevin4quality
17
18. 12/8/2013
Social Media Guidelines
Typically include:
- Information about the context and benefits of using social media.
- What to be aware of and a bit about the process to follow in using
social media.
- Principles to guide the use of social media tools in your
professional capacity.
- Useful links.
- CONSULT BOTH YOUR ORGANIZATIONAL & PROFESSIONAL
GUIDELINES
#ihi25forum
@ck4q | @kevin4quality
Email Marketing
— Email newsletter using
• Targeted, personal emails
• Partner emails
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @kevin4quality
18
19. 12/8/2013
Newsletters ~ The Digital Way
1.
2.
3.
4.
The Look
Database Management
Two-way Dialogue (Engagement Pyramid)
Statistics
#ihi25forum
#quality4@ck4q | @ajay4quality
#smIHI | | #quality2013
@ck4q | @ajay4quality
@kevin4quality
Things we consider when sending emails:
•
•
•
•
Email client
Open rate
Click rate
Time of day
•
•
•
•
Day of week
Subject line
Frequency of newsletters
Content
#ihi25forum
#quality4@ck4q | @ajay4quality
#smIHI | | #quality2013
@ck4q | @ajay4quality
@kevin4quality
19
20. 12/8/2013
Things we consider when sending emails:
• Engaging the subscribers
• Number of calls to action in
the email
• Growth of the subscriber base
• Subscriber & field analysis
• Segmentation
• Top forwarders strategy
(champions)
• Template & format
• Measuring End Outcomes
#ihi25forum
#quality4@ck4q | @ajay4quality
#smIHI | | #quality2013
@ck4q | @ajay4quality
@kevin4quality
98% receive your email
2% soft or hard bounce.
18-26% open
a few mark as junk.
2-5% click
0.2-0.5% unsubscribe.
1-3% take action
Courtesy of @mrbenjohnson
#smIHI | @ck4q | @ajay4quality
How many people do you think read your entire email?
20
30. 12/8/2013
Unique opportunity to:
1. Engage with colleagues (strong & weak tie)
2. Disseminate ‘calls to action’ to large audiences
3. Increase awareness of issues
4. Build and strengthen communities
5. Promote learning from events
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @kevin4quality
BCPSQC Approach
Trusted voice on health quality
Support the work of our partners
Empower staff and those interested to use
Twitter to grow interest and involvement in
the health quality agenda
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @kevin4quality
30
31. 12/8/2013
Our Strategy on Twitter ( T H E J O U R N E Y S O F A R )
T W I T T E R S T R AT E G Y
The Conversation
@BCPSQC
@BCSepsis
@BCQualityForum
@sharimck
@tweetvandijk
@Kevin4Quality @Kanneprocter
@SeniorsQuality @DrMarsBar
@CHochfilzer
Initiatives
@BCSQAN
@CLeARBC
@ck4q
Organization
@crecsky
@Meher4Q
Staff
@DrDavSweet
@KimberMcKinley
#smIHI | @ck4q | @ajay4quality
Power of Collective Twitter Following
Started
BCPSQC
Jun 13 2011
ck4q
Mar 15 2011
Sharimck
Jul 28 2009
BCSQAN
Apr 27 2012
BCSepsis
Apr 27 2012
CLeARBC
Jun 7 2013
BCQualityForum May 1 2012
Kanneprocter
Mar 11 2011
Tweetvandijk
Oct 28 2010
Kevin4Quality
Feb 20 2012
Chochfilzer
Feb 23 2012
Total
Following
2265
1006
439
372
199
83
100
386
134
225
146
Followers # of Tweets Klout Score
2601
1316
439
277
417
51
222
179
227
228
92
8064
5002
2907
677
409
395
133
168
501
565
604
157
56
49
43
43
41
34
40
30
34
46
25
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
31
32. 12/8/2013
BCPSQC Strategy
1. Follow organizations/individuals that align
with our work
Helps build followers
(~ 15-25% of those you follow, follow you back)
2. Engage with those who interact with us
RTing our partners, thanking for RTs, #FF
Active dialogue on relevant topics
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @kevin4quality
BCPSQC Strategy
3. Disseminate content in a way that is fresh and
engaging
– Live tweet from events
– Keeping tweets short and witty
– Provide links to Council and partner events,
documents or interesting information
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @kevin4quality
32
40. 12/8/2013
— Leverage social networks to build social stories
— Based upon social media networks
Twitter, Facebook, YouTube, Flickr, Instagram, etc
— Provides opportunity to make sense of what you've
pulled together
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @kevin4quality
#ihi25forum
@ck4q | @kevin4quality
40
41. 12/8/2013
#smIHI | @ck4q | @ajay4quality
#ihi25forum
@ck4q | @kevin4quality
Let's Take an Issue.
#ihi25forum
@ck4q | @kevin4quality
41
48. 12/8/2013
What did the Canadian Patient Safety Institute try?
#ihi25forum
@ck4q | @kevin4quality
A Hand Hygiene
Video Contest!
#ihi25forum
@ck4q | @kevin4quality
48
49. 12/8/2013
CPSI Campaign
— It’s all about the people –
“viewers choice”
— Videos posted to
Facebook & YouTube
— Votes = Likes on Facebook
#ihi25forum
@ck4q | @kevin4quality
Hand Hygiene Across Canada
Housekeeping Staff
Maimonides Geriatric
Center, Quebec
49
50. 12/8/2013
“Mrs. A”, Winner, Viewers Choice
Chatham-Kent
Health Alliance, Ontario
Outcome of HH Video Competition
•
•
•
•
1025 votes cast
54,000 post views on Facebook (up 154%)
Doubled their Facebook followers
1300 comments on the hand hygiene videos
(compared to almost no comments on posts
previously)
• ~3500 views of the videos
#ihi25forum
@ck4q | @kevin4quality
50
51. 12/8/2013
Outcome of HH Video Competition
Hard Data
• 1025 votes cast
• 54,000 post views on Facebook
(up 154%)
• Doubled Facebook followers
• 1300 comments (vs almost no
comments on posts previously)
• ~3500 views
Overall
• Audience Engagement
• Social Spread
• Reward
• Sustainability (e.g., 2012
Med Rec Video Contest)
#ihi25forum
@ck4q | @kevin4quality
All time watched Hand Hygiene videos
University of Geneva Hospital
170,000 hits
Nov 17, 2009
#ihi25forum
@ck4q | @kevin4quality
51
52. 12/8/2013
All time watched Hand Hygiene videos
University of Geneva Hospitals
Jefferson University Hospitals
~170,000 hits
(Nov 17, 2009)
~115,000 hits
(Jan 31, 2011)
What is the all-time most
watched video online?
#ihi25forum
@ck4q | @kevin4quality
52
53. 12/8/2013
Most all-time
watched video
PSY – Gangnam Style
~1.8 Billion hits!
(Nov 13, 2013)
#ihi25forum
@ck4q | @kevin4quality
The Next Sensation?!
PSY – Gangnam Style
~1.8 Billion hits! (Nov 13, 2013)
Global Handwashing Day
~127K hits (Nov 13, 2013)
#ihi25forum
@ck4q | @kevin4quality
53
55. 12/8/2013
How NHS used social media to 'go viral' for
Change Day
— 9 million Twitter impressions for a dedicated #nhschangeday
hashtag
— 1, 600+ visits in 19 days to Change Day YouTube channel
— 33, 000 visits to Change Day Facebook Page
— 2, 000 visits to Change Day podcast channels, not including
downloads and subscriptions on a dedicated podcast channel
on iTunes
#ihi25forum
@ck4q | @kevin4quality
How NHS used social media to 'go viral' for
Change Day
— 9 million Twitter impressions for a dedicated #nhschangeday
hashtag
— 1, 600+ visits in 19 days to Change Day YouTube channel
— 33, 000 visits to Change Day Facebook Page
— 2, 000 visits to Change Day podcast channels, not including
downloads and subscriptions on a dedicated podcast channel
on iTunes
— With a pledge target of 65,000, they achieved 182,000
pledges via online website
#ihi25forum
@ck4q | @kevin4quality
55
56. 12/8/2013
What’s Next for NHS Change Day?
#ihi25forum
@ck4q | @kevin4quality
Creating Your Own Social Media Strategy
Turn to Your Neighbour:
What are you working on?
What strategies might you use?
#ihi25forum
@ck4q | @kevin4quality
56
57. 12/8/2013
Twitter 101:
Learn How Twitter Can Revolutionize the
Way We Engage Others to Improve Care
#ihi25forum
@ck4q | @kevin4quality
#ihi25forum
@ck4q | @kevin4quality
57
59. 12/8/2013
What Will We Do?
First Half:
1. Learn how to use Twitter
2. Why should we use Twitter?
#ihi25forum
@ck4q | @kevin4quality
What Will We Do?
First Half:
1. Learn how to use Twitter
2. Why should we use Twitter?
Second Half:
1. Get our hands dirty through a live experiment!
2. Questions
#ihi25forum
@ck4q | @kevin4quality
59
60. 12/8/2013
What to Expect
1. Learn how Twitter can compliment your work
#ihi25forum
@ck4q | @kevin4quality
What to Expect
1. Learn how Twitter can compliment your work.
2. Learn practical skills on how to use Twitter to
help you and your organization succeed.
#ihi25forum
@ck4q | @kevin4quality
60
61. 12/8/2013
What to Expect
1. Learn how Twitter can compliment your work.
2. Learn practical skills on how to use Twitter to
help you and your organization succeed.
• We won’t be able to delve into all the topics
but we will try to cover as much as we can!
#ihi25forum
@ck4q | @kevin4quality
What to Expect
1. Learn how Twitter can compliment your work.
2. Learn practical skills on how to use Twitter to
help you and your organization succeed.
• We won’t be able to delve into all the topics
but we will try to cover as much as we can!
• Target audience = newbie to amateur user
(not superstar)
#ihi25forum
@ck4q | @kevin4quality
61
65. 12/8/2013
What’s a handle?
It’s how people know who you are on Twitter
(it’s your username or Twitter ID).
#ihi25forum
@ck4q | @kevin4quality
Creating a handle
—
—
—
—
Create a Twitter ID that reflects who you are
Be concise and memorable
Keep it under 15 characters if possible
Avoid underscores
#ihi25forum
@ck4q | @kevin4quality
65
66. 12/8/2013
Creating a handle
—
—
—
—
Create a Twitter ID that reflects who you are.
Be concise and memorable.
Keep it under 15 characters if possible.
Avoid underscores.
Bad Twitter ID
@Kevin__Smith76301
#ihi25forum
@ck4q | @kevin4quality
Creating a handle
—
—
—
—
Create a Twitter ID that reflects who you are.
Be concise and memorable.
Keep it under 15 characters if possible.
Avoid underscores.
Good Twitter ID
Bad Twitter ID
@Kevin4Quality
@Kevin__Smith76301
#ihi25forum
@ck4q | @kevin4quality
66
67. 12/8/2013
What’s the “@” symbol used for?
The @ is used before a handle to identify
accounts.
(just like an email address, if you write the
handle wrong or forget the @, the person will
not receive your message)
#ihi25forum
@ck4q | @kevin4quality
What is the “@” symbol used for?
The @ is used before a handle to identify accounts.
(just like an email address, if you write the handle
wrong or forget the @, the person will not receive your
message)
In Real Life
Hi Kevin! How are you?
#ihi25forum
@ck4q | @kevin4quality
67
68. 12/8/2013
What is the “@” symbol used for?
The @ is used before a handle to identify accounts.
(just like an email address, if you write the handle
wrong or forget the @, the person will not receive your
message)
In Real Life
On Twitter
Hi Kevin! How are you?
Hi @Kevin4Quality! How are you?
or
@Kevin4Quality Hi Kevin! How are
you?
#ihi25forum
@ck4q | @kevin4quality
What is a tweet?
A post on Twitter
(similar to an email or text message, just shorter!)
#ihi25forum
@ck4q | @kevin4quality
68
69. 12/8/2013
What is a RT or Re-tweet?
When you share what someone else has tweeted
(like forwarding an email).
#ihi25forum
@ck4q | @kevin4quality
What is a RT or Re-tweet?
When you share what someone else has tweeted
(like forwarding an email).
#ihi25forum
@ck4q | @kevin4quality
69
70. 12/8/2013
What is a RT or Re-tweet?
When you share what someone else has tweeted
(like forwarding an email).
A Re-Tweet (RT)
RT @VCHhealthcare Clean up – Gangnam style! [video]
bit.ly/UQJouz #handhygiene via @NHSNorthants
#ihi25forum
@ck4q | @kevin4quality
What is a hashtag or the “#” symbol?
The # is used to organize information so
that it is easy to find.
#ihi25forum
@ck4q | @kevin4quality
70
71. 12/8/2013
What is a hashtag or the “#” symbol?
The # is used to organize information so
that it is easy to find.
Normally you’d say…
I’d like to learn how to
prevent stroke, any ideas
on where to go?
#ihi25forum
@ck4q | @kevin4quality
What is a hashtag or the “#” symbol?
The # is used to organize information so
that it is easy to find.
Normally you’d say…
I’d like to learn how to
prevent stroke, any ideas
on where to go?
With a hashtag
I’d like to learn how to
prevent #stroke, any ideas
on where to go?
#ihi25forum
@ck4q | @kevin4quality
71
73. 12/8/2013
What else are hashtags important for?
TRENDING
This occurs when a hashtag is used so often that
it becomes one of the most popular
conversations in the world or a specific region.
#ihi25forum
@ck4q | @kevin4quality
73
75. 12/8/2013
Hashtags
Commonly used hashtags:
#hcsm
#healthcare
Organic hashtags:
#handhygiene
#dementia
#nhschange
#ihi25forum
@ck4q | @kevin4quality
Hashtags
Commonly used hashtags:
#hcsm
#healthcare
Organic hashtags:
#handhygiene
#dementia
#nhschange
What about fun hashtags?
#ihi25forum
@ck4q | @kevin4quality
75
76. 12/8/2013
Hashtags
• Commonly used hashtags: #bchc #healthcare
• Organic hashtags: #quality4 #handhygiene
• Fun hashtags
Normal Tweet via @simonwmedic
Have account, am tweeting but
photo upload not available - bonus
point unjustly denied! #quality2013
#quality4
#ihi25forum
@ck4q | @kevin4quality
Fun Hashtags
Normal Tweet via @simonwmedic
Have account, am tweeting but photo
upload not available - bonus point
unjustly denied! #quality2013
#quality4
Normal Tweet, Funny hashtags
Have account, am tweeting
but photo upload not available
- bonus point unjustly denied!
#technologysucks
#stillanegg
#ihi25forum
@ck4q | @kevin4quality
76
77. 12/8/2013
Does everything on Twitter have to be
public?
#ihi25forum
@ck4q | @kevin4quality
Does everything on Twitter have to be
public?
No!
Direct Message (DM): send a private message
(like a text message)
#ihi25forum
@ck4q | @kevin4quality
77
78. 12/8/2013
Does everything on Twitter have to be
public?
No!
Direct Message (DM): send a private message
(like a text message)
Normal Tweet
Hi @Kevin4Quality! How
are you?
#ihi25forum
@ck4q | @kevin4quality
Does everything on Twitter have to be
public?
No!
Direct Message (DM): send a private message
(like a text message)
Normal Tweet
Direct Message
Hi @Kevin4Quality! How
are you?
d Kevin4Quality Hi
Kevin! How are you?
#ihi25forum
@ck4q | @kevin4quality
78
80. 12/8/2013
Three Main Things to Keep in Mind
1. Tweet short (<120 characters) and include links.
2. Use hashtags (but don’t overuse them).
3. Mention people.
#ihi25forum
@ck4q | @kevin4quality
80
81. 12/8/2013
What Happens if You Make a Mistake?
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
What Happens if You Make a Mistake?
Not to worry!
You can delete tweets.
Or, if it’s a honest mistake, you can correct
yourself. (Like an email – if you forgot to
attach a file, you would follow up with a
secondary email with the file)
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
81
83. 12/8/2013
10 Things to Keep in Mind While Tweeting
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
83
84. 12/8/2013
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
Be Two-Way. Ask Questions.
1. Make tweets engaging and informative.
2. Feel free to crowd-source for
information or feedback.
3. The point is to be engaging.
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
84
85. 12/8/2013
When Should I Tweet?
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
When Should I Tweet?
It’s up to you!
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
85
86. 12/8/2013
When Should I Tweet?
It’s up to you!
— When you have time to tweet.
— When you have something to share: a quote, an
article, a toolkit, a model, a job posting, etc.
— When you’re at an event.
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
via @danzarrella
#quality4 | #quality2013
@ck4q | @ajay4quality
86
87. 12/8/2013
When Should I Tweet?
You can also schedule tweets to provide
framework for discussion throughout the day and
avoid sending multiple tweets all at once.
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
When Should I Tweet?
You can also schedule tweets to provide framework
for discussion throughout the day and avoid
sending multiple tweets all at once.
HootSuite is a great tool that can help you do this easily.
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
87
89. 12/8/2013
Provide Links
Use a tool that shortens links
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
Provide Links
Use a tool that shortens links.
Actual Link
http://www.changemodel.nhs.uk/pg/dashboard
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
89
90. 12/8/2013
Provide Links
Use a tool that shortens links.
Actual Link
http://www.changemodel.nhs.uk/pg/dashboard
Shortened Link
ow.ly/cenYS
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
via @danzarrella
90
91. 12/8/2013
Follow & tweet organisations and/or individuals
that interest you
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
Follow & tweet organizations and/or individuals
that interest you
via hashtag search:
1. Search #ihi25forum
2. See who else is tweeting
3. Then you can follow those people that interest you.
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
91
92. 12/8/2013
Follow & tweet organisations and/or individuals
that interest you
Follow these relevant accounts:
@TheIHI
@BMJ_Group
@NHSIQ
@helenbevan
@KoAwatea
@bcpsqc
@maureenbis
@jasonleitch
And don’t forget your own organization and colleagues!
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
Follow & tweet organisations and/or individuals
that interest you
Don’t worry you can follow as many groups as you
like, there’s no limit.
Need help on how to follow others?
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
92
94. 12/8/2013
Building a Strong Twitter Following
1. Follow others, look to see who they are following:
—
—
—
e.g., @maureenbis or @TheIHI
Accounts with shared interests
And check out their lists. Speaking of which…
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
Building a Strong Twitter Following
1. Follow others, look to see who they are following:
—
—
—
e.g., @maureenbis or @TheIHI
Accounts with shared interests
And check out their lists. Speaking of which…
2. Look at lists – that you and similar accounts belong to
#ihi25forum
@ck4q | @kevin4quality
94
95. 12/8/2013
Building a Strong Twitter Following
1. Follow others, look to see who they are following:
—
—
—
e.g., @berci or @TheIHI
Accounts with shared interests
And check out their lists. Speaking of which…
2. Look at lists – that you and similar accounts belong to
3. Search for hashtags – who is using them?
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
Building a Strong Twitter Following
1. Follow others, look to see who they are following:
—
—
—
e.g., @berci or @TheIHI
Accounts with shared interests
And check out their lists. Speaking of which…
2. Look at lists – that you and similar accounts belong to
3. Search for hashtags – who is using them?
4. Tweet!
—
—
Great content (we’ll get into that)
Schedule tweets
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
95
96. 12/8/2013
Building a Strong Twitter Following
1. Follow others, look to see who they are following:
—
—
—
e.g., @berci or @qualityforum
Accounts with shared interests
And check out their lists. Speaking of which…
2. Look at lists – that you and similar accounts belong to
3. Search for hashtags – who is using them?
4. Tweet!
—
Great content (we’ll get into that)
5. Engage with others!
–
Conversations, Twitters chats, thanks for following
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
Building a Strong Twitter Following
6 Things to Consider:
1. Who is this person?
2. What does this person tweet about?
3. How many followers?
4. What is the following/follower ratio?
5. When was the last tweet?
6. How often are tweets sent?
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
96
98. 12/8/2013
Building a Strong Twitter Following
Some additional points to consider:
1. You’ll need to purge at some point
2. Review your following / follower ratio
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
98
102. 12/8/2013
What Could We Tweet About?
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
102
103. 12/8/2013
What Could We Tweet About?
How about Live Brain Surgery?!
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
103
105. 12/8/2013
LET’S GET OUR HANDS DIRTY!
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
Who is Your Audience?
Method
Audience
Flipchart
Twitter
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
105
106. 12/8/2013
Who is Your Audience?
Method
Audience
Flipchart
Twitter
Only Us
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
Who is Your Audience?
Method
Audience
Flipchart
Twitter
Only Us
The World!
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
106
107. 12/8/2013
LET’S GET OUR HANDS DIRTY
Exercise #1: Send out this tweet:
What’s you’re favourite ah-ha moment from an @TheIHI Forum?
Tell us! #ihi25forum #AhHa
Three Main Things to Keep in Mind (checklist)
Tweet short (<120 characters) and include links
Use hashtags (but don’t overuse them)
Mention people
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
LET’S GET OUR HANDS DIRTY
Exercise #1: Send out this tweet:
What’s you’re favourite ah-ha moment from an @TheIHI Forum?
Tell us! #ihi25forum #AhHa
Three Main Things to Keep in Mind (checklist)
Tweet short (<120 characters) and include links
Use hashtags (but don’t overuse them)
Mention people
#ihi25forum
@ck4q | @kevin4quality
107
108. 12/8/2013
The Art of Tweeting
Exercise #2: Create a great tweet out of this!
“Cleaning your hands is important. Have a look at this
really interesting video that uses Gangnam Style as a
way to engage health care providers to improve hand
hygiene. Here is the link:
http://www.youtube.com/watch?v=TGddyTW5eMc”
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
(278 characters)
The Art of Tweeting
Exercise #3: Let’s try a campaign
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
108
109. 12/8/2013
The Art of Tweeting
Exercise #3: Let’s try a campaign
People
@helenbevan
@jasonleitch
@Jo_Inge
@maureenbis
@paulplsek
@LynneMaher1
Organizations
@The IHI
@BMJ
@BCPSQC
@NHSIQ
@WHO
@KoAwatea
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
LET’S GET OUR HANDS DIRTY
Exercise #3: Re-Tweet
Let’s go see what’s happening on #ihi25forum
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
109
110. 12/8/2013
Social Media Dashboards
Twitter apps for Mobiles
OpenBreak
Echofon
Tweetdeck
Other cool tools
Storify
Twitterfall
Reflections so far ...
1.
2.
3.
4.
5.
Capacity
Managing even more sources of information
Staff - personal vs professional use
Privacy Concerns
Untapped potential
#quality4 | #quality2013
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @ajay4quality
@ck4q | @kevin4quality
110
111. 12/8/2013
Current Practice
+
+
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
Future Practice
+
+
Compliment it
with...
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
111
112. 12/8/2013
The future...
1. More connections, less isolation
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
The future...
1. More connections, less isolation
2. Compelling stories through video
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
112
113. 12/8/2013
The future...
1. More connections, less isolation
2. Compelling stories through video
3. Power of the crowds
– Mobile Apps
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
113
114. 12/8/2013
The future...
1. More connections, less isolation
2. Compelling stories through video
3. Power of the crowds
– Mobile Apps
– Gamification
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
114
116. 12/8/2013
The future...
1. More connections, less isolation
2. Compelling stories through video
3. Power of the crowds
– Mobile Apps
– Gamification
– Hackathons #hackinghealth
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
116
118. 12/8/2013
Join us for our next #QualityChat!
- One hour “Twitter chat” on topic related to
improving quality of care
- New guest host each month (it can be you!)
- Last Wednesday of each month
#quality4 | #quality2013
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @ajay4quality
@ck4q | @kevin4quality
Join us for our next #QualityChat!
January 29, 2014
Pat Rich (@cmaer)
Managing Editor, Member Communications, Canadian Medical Association
March 26, 2014
Helen Bevan (@HelenBevan)
Chief Transformation Officer with the NHS Horizons Team
#QualityChat
www.bcpsqc.ca/events/events-qualitychat.html
#quality4 | #quality2013
#ihi25forum
#smIHI | @ck4q | @ajay4quality
@ck4q | @ajay4quality
@ck4q | @kevin4quality
118
119. 12/8/2013
Final Thoughts
1. Download our “Twitter for Health Care
Professionals” Guide .
2. Attend a Twitter Chat!
#qualitychat #twitJC
#hcsmca
#hcsmeu
#nhschange #hcldr
www.bcpsqc.ca
3. No better way to learn, than to practice!
#ihi25forum
What were your ah-ha moments?
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
119
120. 12/8/2013
Tweet out your commitment!
Table Exercise:
1. What will you do after this session?
2. Write it down on a piece of paper with a
marker, take a picture and tweet it out
OR
Write out your commitment as a Tweet
#quality4 | #quality2013
#ihi25forum
@ck4q | @ajay4quality
@ck4q | @kevin4quality
Fidelma Fitzpatrick
Ireland
@ffitzp
120