ELLE France is a weekly fashion and lifestyle magazine with a circulation of 387,191 copies. It targets wealthy, educated women ages 25-49 living in cities. ELLE holds the number one position in the fashion magazine market in France. It provides inspiration on incorporating high fashion trends into everyday style. In 2009, ELLE France offered an advertising package combining placements across ELLE, ELLE Decoration, and ELLE à Table magazines for expanded reach.

1. WORLDWIDE MEDIA SOLUTIONS
FRANCE
ELLE’S PERFORMANCE :
387 191 copies : +3% vs. 2007
THE WORLD’S N° FASHION
1
MAGAZINE
MEDIA PACK M arch-09

2. WORLD
CONCEPT
MAGAZINES WEB
N°OF EDITIONS 42 N°OF WEBSITES 27
CIRCULATION 6 000 000 UNIQUE VISITORS 10 000 000
REACH 21 000 000 PAGES VIEWED 100 000 000
THE WORLD’S N° FASHION BRAND
1
SPIN-OFFS PR EVENTS
N°OF EDITIONS 30 ELLE STYLE AWARDS
CIRCULATION 2 500 000 N°OF COUNTRIES 15
NETWORK CONCEPT
More than a fashion magazine, ELLE is a style magazine. It creates a link between designers and real
women. ELLE not only features the latest trends and designer clothes but it also advises women on how to
wear them in their everyday lives. The success of ELLE lies in its mix of styles: from designers’ clothes to
high street, from luxury items to sportswear, from the latest trends to vintage style.
ELLE addresses women with a very strong and positive message: “wear it your way!” ELLE is therefore all
about style, the ELLE style: daring women to play with their femininity, to feel free to create their own style and
to enjoy life, or in 3 words; to be “SEXY STYLISH SPIRITED”. ELLE creates a very strong relationship with
it’s readers by showing them how to mix styles and how to create their own look. ELLE does not dictate
but provides inspiration, and introduces the reader to new ideas.
NETWORK TARGET
The ELLE network reaches 21 million women each month. These women are young and wealthy experts in
fashion and beauty. They are modern women, ahead of socio-cultural changes, curious and open-minded,
and have a strong relationship with Elle magazine.

3. FRANCE
CONCEPT
LAUNCH DATE 1945
FREQUENCY Weekly
COVER PRICE (EUR) 2,5
4 COLOR RATE (EUR) 29 500
CIRCULATION (Fr + abroad) 387 191 OJD 2008
REACH 2 368 000 AEPM 2008
POSITIONING
ELLE is the world's biggest selling fashion magazine. It holds a unique position in
each market, combining the qualities of the international brand with the talent and
expertise of the local editorial teams. Upscale and influential it appeals to open-minded,
independent, decisive, ambitious and free spirited young women everywhere.
THE TITLE WITH THE MOST UPSCALE PROFILE ON THE MARKET
ELLE readers are weatlhy (34.63% belong to AB class) and live in cities (29.6% live
in Paris).
THE MOST INVESTED-IN UPSCALE TITLE
With 4287 advertising pages ELLE is the most-invested in title amongst all the
upscale titles in France.
STRONG PERFOMANCE
A circulation of 387 741 copies – an increase of 3% vs. 2007

4. FRANCE
FACTS & FIGURES
LAUNCH DATE 1945
FREQUENCY Weekly
COVER PRICE (EUR) 2,5
4 COLOR RATE (EUR) 29 500
CIRCULATION (Fr + abroad) 387 191 OJD 2008
REACH 2 368 000 AEPM 2008
FACTS & FIGURES
SEX Index AGE Index
15 - 24 Y.O 21,7% 144
Women 79,3% 153 25 - 34 Y.O 16,3% 106
35 - 49 Y.O 30,0% 116
50 - 64 Y.O 22,2% 95
65 + Y.O 9,8% 48
SOCIAL CLASS Index RESIDENCE Index
A 15,3% 190 < 20,000 inh 25,7% 62
B 19,4% 128 20 / 100,000 10,4% 76
C 19,3% 119 100,000 + 32,7% 114
Paris 29,7% 182
OCCUPATION EDUCATION Index
Index Higher 52,3% 162
Working 58,9% 108
HOUSEHOLD INCOME Index
>€ 36,000 36,9% 162
AEPM 2008

5. FRANCE
COMPETITORS
COMPETITORS FACTS
Pop. ELLE BIBA MARIE COSMO MADAME VOGUE
CLAIRE FIGARO
LAUNCH DATE 1945 1980 1954 1973 1980 1921
FREQUENCY Weekly Monthly Monthly Monthly Weekly Monthly
COVER PRICE (EUR) 2,5 1,8 2,5 2,3 4 4,5
CIRCULATION (Fr + abroad) 387 191 284254* 485030* 414944* 452 314 140 455*
CIRCULATION (French paid) 357 097 282320* 424537* 373078* 434 029 102652*
REACH 49 717 000 2 368 000 875 000 3181000 1 672 000 1 464 000 1 413 000
SOURCES : OJD 2008 *OJD DSH 2008 AEPM 2008
Pop. ELLE BIBA MARIE COSMO MADAME VOGUE
CLAIRE FIGARO
SEX
Women 51,9% 79,3% 88,6% 78,7% 80,7% 66,8% 72,4%
AGE
15 - 24 Y.O 15,0% 21,7% 29,1% 12,7% 35,8% 9,9% 32,9%
25 - 34 Y.O 15,4% 16,3% 24,5% 16,2% 27,2% 10,3% 20,7%
35 - 49 Y.O 25,9% 30,0% 25,5% 33,3% 24,6% 22,8% 25,4%
50 - 64 Y.O 23,4% 22,2% 15,9% 26,4% 10,8% 26,8% 15,7%
65 + Y.O 20,4% 9,8% 5,0% 11,4% 1,7% 30,1% 5,3%
SOCIAL
CLASS
A 8,0% 15,3% 10,4% 11,1% 10,9% 15,1% 9,5%
B 15,1% 19,4% 19,3% 19,2% 20,4% 16,1% 14,8%
C 16,2% 19,3% 27,3% 23,2% 24,4% 14,3% 23,3%
RESIDENCE
< 20,000 inh 41,2% 25,7% 25,3% 31,0% 24,7% 20,3% 27,5%
20 / 100,000 13,7% 10,4% 10,9% 11,0% 11,4% 9,5% 11,9%
100,000 + 28,8% 32,7% 34,5% 34,5% 36,2% 31,7% 32,9%
Paris 16,3% 29,7% 27,9% 21,5% 29,8% 35,1% 26,6%
OCCUPATION
Working 54,3% 58,9% 60,8% 61,6% 60,8% 49,3% 56,0%
EDUCATION
higher 32,3% 52,3% 57,3% 42,4% 56,4% 54,4% 43,9%
HOUSEHOLD INCOME
>€ 36,000 25,8% 36,9% 30,8% 31,8% 32,5% 43,8% 31,6%
SOURCE AEPM 2008

6. FRANCE
COMPETITORS
ELLE is the world's biggest selling fashion magazine. It holds a unique position in
each market, combining the qualities of the international brand with the talent and
expertise of the local editorial teams. Upscale and influential it appeals to open-minded,
independent, decisive, ambitious and free spirited young women everywhere.
With its new positioning, VOGUE has become a specialist niche magazine.
VOGUE does not concern the "real women" in search of ideas and advice.
Aimed at modern women at an important stage in their lives : starting a
family, getting successful career. BIBA picks out and decodes every aspect
of society's changing trends and applies them with a friendly tone to daily life.
From the latest fashion and beauty trends to childcare and every aspect of
consumption, BIBA informs its readers and offers a concrete approach to
daily life.
Like ELLE, MADAME FIGARO is published weekly. However, in comparison to the other
upscale women magazines, MADAME FIGARO is not fully recognised as a feminine
magazine because it is the supplement of the newspaper "LE FIGARO". MADAME
FIGARO is a traditional and conservative magazine aimed at the French « bourgeois »
class. 57% of its readership is 50 y.o +.
The culture, leisure and celebrity sections are representative of its classical approach.
A magazine totally dedicated to a woman whose main priority are her family.
Like BIBA, COSMOPOLITAN is aimed at 25 to 45 year old women and is the
magazine for women's psychological well-being by putting her first. Much of the
magazine is devoted to relationships with men. The content of COSMOPOLITAN is
more light-hearted and is far removed from daily life.
COSMOPOLITAN has a narcissistic content with an ironic tone.
It offers the unique combination of major features and leading fashion and beauty
news. It deals with social issues as well as fashion trends - it anticipates, explores
and describes providing its readers with an innovative point of view. The involved
approach highlights serious issues around the world. MARIE CLAIRE defends
women’s rights and highlights their achievements.

7. FRANCE
COMPETITORS
ELLE : LEADER OF THE UPSCALE WOMEN MAGAZINES
WITH 4287 ADVERTISING PAGES AND
35% MARKET SHARE IN 2008
4287
2823
1526 1453
962 948
671
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ELLE
GLAMOUR BIBA 35%
5%
COSMO 8%
7%
VOGUE
12%
MARIE MADAME
CLAIRE FIGARO
11% 22%
Source : Secodip Magtrack (excluding insert)

8. FRANCE
RATE CARD
NATIONAL RATE CARD
FREQUENCY --------------------------------------------------------------------------
Weekly
PUBLICATION DATES ---------------------------------------------------- Every Monday
ORDER DEADLINE --------------------------------------------------------------------
6 weeks before publication
MATERIAL DEADLINE------------------------------------------------------------ weeks before publication
2
ORDER CANCELLATION -----------------------------------------------------------------------
3 months before publication
(effective from January 2009) in Euros
RATES DISCOUNT
VOLUME DISCOUNT
STANDARD POSITIONS Calculated on gross rate
Single Page 29 500 From 29 500 4%
Double Page 59 000 From 59 000 5%
From 109 300 6%
From 206 300 7%
PREMIUM POSITION From 295 000 8%
DOUBLE PAGE From 436 900 9%
Opening Spread 91 600 From 590 000 10%
Opening Spread Bis 89 600 From 737 500 11%
Opening Spread Ter 88 000 From 1 032 000 12%
Opening Spread 4 86 500 From 2 061 700 13%
Double before Contents 85 400 From 2 974 400 14%
1st Double 84 700 From 4 757 800 15%
Double 1 Bis 82 600 Applied by advertiser group
2nd Double 81 900
3rd double 79 700 DISCOUNT ON AGENCY TURNOVER
Opening spread "Magazine" 78 500 Calculated on gross rate
4th Double 75 800 From 193 000 1,5%
5th Double 77 400 From 933 000 2%
6th to 10th Double 74 500 From 2 895 400 2,5%
11th to 15th Double 71 800 From 5 640 000 3%
16th to 20th Double 70 400
Double 1st part 69 400
Opening spread "Magazine" 76 200
Opening Spread Vie Privée 76 200
Double 2nd part 69 400
SINGLE PAGE
OBC 63 400
IBC 41 200
Facing Édito / contents /1st RHP 38 400
ELLE Info Hebdo 36 900
Guide Cultur"ELLE", Style Elle 36 900
LHP/RHP Cœur Chaud Beauty 36 900
RHP "Premium" 1st part 34 500
RHP 1st part 32 100
LHP "Premium" 1st part 35 500
LHP 1st part 33 200
Facing Numeroscope / Horoscope solaire 35 500
RHP Vie Privée and Thématique context 33 300
Black & White = Quadri - 20%
Consecutive Pages : +10%
AGENCY COMMISSION : 15%

9. FRANCE
RATE CARD
2009
ELLE, ELLE DECORATION, ELLE A TABLE OFFER
2 pages ELLE + 1page ELLE DECO + 1page
ELLE à Table
Special Tariff : 56 500 net Euros
High Coverage:
France’s Paid Circulation for the 3 titles :
667 478 copies (OJD 2007/2008)
Net Reach (ELLE + ELLE DECO +ELLE A TABLE) :
6 798 000 readers (AEPM 2007/2008)

10. FRANCE
RATE CARD
France
REGIONAL RATE CARD
OJD 2007- AEPM
EDITION 1DPQ 1er Recto Q 1PQ 1/2 PQ 1/4 PQ
2008 2007-2008
ILE DE France
IDF p1 136 270 775 000 28 400 15 336 14 200 9230 -
RHONE ALPES
RHONE ALPES p3 96 498 461 000 19 600 10 584 9 800 6468 3234
AUVERGNE 18 848 97 000 5 760 3 110 2 880 1901 950
BOURGOGNE FRANCHE COMTE 36 604 208 000 8 480 4 579 4 240 2798 1399
PACA
COTE D'AZUR-CORSE p3 68 976 323 000 13 380 7 225 6 690 4415 2208
PROVENCE p3 56 262 250 000 10 800 5 832 5 400 3564 1782
LANGUEDOC ROUSSILLON
LANGUEDOC-R OUSSILLON p3 41 967 249 000 9 780 5 281 4 890 3227 1614
NORD
NORD PAS DE CALAIS p3 33 654 267 000 9 000 4 860 4 500 2970 1485
NORMANDIE 43 108 202 000 9 360 5 054 4 680 3089 1544
PICARDIE 18 560 109 000 6 380 3 445 3 190 2105 1053
OUEST
CENTRE 34 136 191 000 6 980 3 769 3 490 2303 1152
PAYS DE LA LOIRE p3 39 738 213 000 8 850 4 779 4 425 2921 1460
BRETAGNE p3 42 867 174 000 9 540 5 152 4 770 3148 1574
EST
ALSACE 31 896 179 000 6 690 3 613 3 345 2208 1104
LORRAINE 30 256 210 000 6 880 3 715 3 440 2270 1135
CHAMPAGNE-ARDENN ES 15 756 86 000 4 200 2 268 2 100 1386 693
MIDI PYRENEES
MIDI PYR ENEES p3 46 236 275 000 9 980 5 389 4 990 3293 1647
AQUITAIN E LPC
AQUITAINE p3 60 180 333 000 12 500 6 750 6 250 4125 2063
LIMOUSIN POITOU CHARENTES 37 896 183 000 7 600 4 104 3 800 2508 1254
*The same advertisment is published for 4 consecutive weeks in the same month
except for the Ile-de France edition which is only puiblished for one week.

11. FRANCE
RATE CARD
France
REGIONAL RATE CARD
Volume Discount: Effective from Jan 2009 in Euros
From 5 000 € 2%
From 15 000 € 3%
From 30 000 € 5%
From 80 000 € 7%
From 110 000 € 9%
From 150 000 € 11%
From 200 000 € 13%
From 350 000 € 15%
N.B. The regional edition volume is not cumulated with the national
edition one.
Discount on Agency Turnover: Effective from Jan 2009 in Euros
from 503 100 to 1 006 200 € 2%
from 1 006 200 to 1 677 000 € 2,5%
More than 1 677 000 € 3%
Discounts are calculated on gross rate.
Agency Commission is calculated on the net rate, after volume and agency
discounts.
There is no guarantee for a position and regional inserts can be cancelled
for technical or financial reasons at the last minute and with no
compensation. Pages will be moved to the issue before or after the one
chosen.

12. FRANCE
France
REGIONAL NETWORK
REGIONS

13. FRANCE
CALENDAR
France
CALENDAR 2009
Numbered On sale date Material deadline
3288 03/01/2009 15/12/2008
3289 10/01/2009 22/12/2008
3290 17/01/2009 29/12/2008
3291 24/01/2009 05/01/2009
3292 31/01/2009 12/01/2009
3293 07/02/2009 19/01/2009
3294 14/02/2009 26/01/2009
3295 21/02/2009 02/02/2009
3296 28/02/2009 09/02/2009
3297 07/03/2009 16/02/2009
3298 14/03/2009 23/02/2009
3299 21/03/2009 02/03/2009
3300 28/03/2009 09/03/2009
3301 04/04/2009 16/03/2009
3302 11/04/2009 23/03/2009
3303 18/04/2009 30/03/2009
3304 25/04/2009 06/04/2009
3305 02/05/2009 13/04/2009
3306 09/05/2009 20/04/2009
3307 16/05/2009 27/04/2009
3308 23/05/2009 04/05/2009
3309 30/05/2009 11/05/2009
3310 06/06/2009 18/05/2009

14. FRANCE
CALENDAR
CALENDAR 2009
France
3311 13/06/2009 25/05/2009
3312 20/06/2009 01/06/2009
3313 27/06/2009 08/06/2009
3314 04/07/2009 15/06/2009
3315 11/07/2009 22/06/2009
3316 18/07/2009 29/06/2009
3317 25/07/2009 06/07/2009
3318 01/08/2009 13/07/2009
3319 08/08/2009 20/07/2009
3320 15/08/2009 27/07/2009
3321 22/08/2009 03/08/2009
3322 29/08/2009 10/08/2009
3323 05/09/2009 17/08/2009
3324 12/09/2009 24/08/2009
3325 19/09/2009 31/08/2009
3326 26/09/2009 07/09/2009
3327 03/10/2009 14/09/2009
3328 10/10/2009 21/09/2009
3329 17/10/2009 28/09/2009
3330 24/10/2009 05/10/2009
3331 31/10/2009 12/10/2009
3332 07/11/2009 19/10/2009
3333 14/11/2009 26/10/2009
3334 21/11/2009 02/11/2009
3335 28/11/2009 09/11/2009
3336 05/12/2009 16/11/2009
3337 12/12/2009 23/11/2009
3338 19/12/2009 30/11/2009
3339 26/12/2009 07/12/2009

15. FRANCE
CALENDAR
EDITORIAL CALENDAR 2009
ON-SALE DATES N° SPECIAL SUPPLEMENT
3-j anv 3288 ASTROLOGY
10-j anv 3289 COMPIL PODIUM
17-j anv 3290 ( Not e Book )
24-j anv 3291 FASHION : CRUISE COLLECTION
31-j anv 3292 REJUVENATE
7-f év r 3293 LOW PRICES
14-f évr 3294 ITALIA
21-f évr 3295 GREEN ISSUE
28-f évr 3296 FASHION ISSUE
7-m ar s 3297 HAIR
14-m ars 3298 GET THINNER
21-m ars 3299 ACCESSORIES ISSUE
28-m ars 3300 MEN FASHION ON A BUDGET
4-av r 3301 CELLULITE
11-av r 3302 SHOES TRAVEL
18-av r 3303 COOKING
25-av r 3304 JEW ELLERY BEST ON THE INTERNET
2-m ai 3305 BEAUTY ISSUE
9-m ai 3306 CINEMA ( Ca nnes)
16-m ai 3307 UNDERW EAR
23-m ai 3308 BODY ISSUE SWIMSUIT
30-m ai 3309 SUMMER FASHION
6-jui n 3310 LOOSE 3 KG BEFORE SUMMER
13-ju in 3311 FASHION "CHIC" & SMALL PRICE
20-ju in 3312 HOROSCOPE
15-ao ût 3320 WHAT'S NEW S ?
22-ao ût 3321 KIDS
29-ao ût 3322 FASHION ISSUE
5-sep t 3323 DECORATION
12-sep t 3324 ACCESSORIES ISSUE
19-sep t 3325 SMALL PRICES HAIR
26-sep t 3326 LUXE
3-oct 3327 SEX ISSUE LINGERIE
10-oct 3328 STYLE
17-oct 3329 SHOES
31-oct 3331 BEAUTY ISSUE
7-no v 3332 FASHION "CHIC" & LOW PRICES
14-no v 3333 COOKING
21-no v 3334 GIFT
28-no v 3335 JEWEL BEST DRESSED
5-déc 3336 PERFUME

16. FRANCE
SPIN-OFFS
TO FIND OUT MORE ABOUT ELLE FRANCE SPIN-OFF
SEE ITS MEDIA PACK