A lot of international recruitment strategies for India are based on premises that had their validity 10 years ago. Reality: the Indian international education market has seen deep, structural shifts in the past 5 years. What are these changes?

1. THE INDIAN INTERNATIONAL
EDUCATION MARKET:
A REALITY CHECK
CBIE Annual Conference
Montreal November 2012
Maria Mathai
Director
M.M Advisory Services
M.M Advisory Services

2. Understanding India is an operation
of considerable complexity.
Especially today, when new India is
visibly emerging from within the
folds of its many pasts
Quote from “Mother Pious Lady” by Santosh Desai
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3. WHAT WE WILL COVER
Fundamentals of New India
Competitive challenges in international education
Suggestions for India strategy
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4. CANADA & INDIA
New Beginnings
Past Impressions
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5. GROWING INTL. STUDENT MARKET
• Upper Class
• Middle Class
• Upper
The Indian • Middle
Social • Lower
Hierarchy • Impoverished
Source: Economist Intelligence Unit
Private consumption per head (in US$bn) to grow from USD830(2010) to USD1380 (2015)
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6. INDIA – DEFINING ITS OWN TERMS
Confidence and optimism
in the biggest population
segment: the youth
“Abroad is better” getting
challenged
“25-30% likely to return
after studies abroad”
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7. COMPETION INTENSIFYING
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8. ON-THE-GROUND PRESENCE
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9. HISTORICAL DRIVERS: INTL. EDUCATION
Costs
Country
Choices - Research & employment
Quality of Life
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10. NO COST ADVANTAGE
Country Average Tuition Average Tuition
Fee 2002 fee in 2002
(Rupee)
Canadian
Canada 10,000 CAD 3.2 Lakhs
education is twice
as costly today USA 15,000 USD 7.3 Lakhs
than it was 10 UK 8000 GBP 5.8 Lakhs
years ago. Why?
• Strong Canadian Country Average Tuition Average Tuition
economy Fee 2012 fee in 2012
• Falling Indian (Rupee)
rupee Canada 13,000 CAD 7.0 Lakhs
USA 20,000 USD 10.7 Lakhs
UK 10, 000 GBP 8.6 Lakhs
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11. DESTINATION COUNTRY
The Great
Indian Study Work Settle
Dream
Visa Easy Difficult
10 years ago, US and UK scored higher than Canada in all these spheres
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12. BETTER SELLING NEEDED
CHOICES QUALITY OF LIFE
Programs Infrastructure
Institutions Health
Research Education
Employment Options
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13. TWO ADDITIONAL DRIVERS
Safety &
Historical
• Costs
Security
• Country
• Choices - Research &
employment
• Quality of Life
“Paisa vasool”
factor, or VFM
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14. Education is every generation’s duty
to its progeny, in the Indian way;
the rest was in the progeny’s hands
Quote from “India Calling” by Anand Giridharadas
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15. THANK YOU
• Email: maria.mathai@mdotm.in
• Facebook, LinkedIn – Maria Mathai
• Blog: www.mdotm.in
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16. SOME USEFUL RESOURCES
1. “Imagining India” by Nandan Nilekani
2. “India Calling” by Anand Giridharadas
3. “Mother Pious Lady” by Santosh Desai
4. “Watch out for India’s consumer market
pitfalls” by Govindarajan & Bagla (article)