4. Mariana Martinez
Professor Klinkowstein!
Personal
Ethnographic
Research
• Marke4ng
students
analyzed
products
• Each
student
wrote
down
par4cular
details
of
product
• They
no4ced
what
aspects
made
each
product
different
5. Mariana Martinez
Professor Klinkowstein!
• Jennifer
analyzed
restaurant
cup
• No4ced
how
font
adds
to
character
of
restaurant
• Neutral
colors
suggest
laid
back
environment
7. Mariana Martinez
Professor Klinkowstein!
• Viena
analyzes
possible
logos
for
business
• No4ces
different
colors
affect
company
image
• U4lized
Photoshop
to
experiment
with
image