Engaging Content Providers in Development Efforts

Exploring Europe's Television Heritage in Changing Contexts
Connected to:
Funded by the European Commission within the eContentplus programme www.euscreen.eu
WP4-‐ Daniel
Ockeloen-‐ Mariana
Salgado
5th of September 2013
Engaging
Content
Providers
in

Development
Efforts

Connected to:
Funded by the EuropeanCommission within theeContentplus programme www.euscreen.euPicture under CC licencen in Flickr by rennaissancechambara

Connected to:
Funded by the EuropeanCommission within theeContentplus programme www.euscreen.eu
Why?

What
are
we
planning?

Action
points
Why
wild
ideas?

Hands-‐on
activities
Outline

Connected to:
Why?

Picture under CC licencen in Flickr by garethr
We
need
more
users!

Connected to:
Funded by the EuropeanCommission within theeContentplus programme www.euscreen.euPicture under CC licencen in Flickr by garethr
You
have
new
ideas

Picture under CC licencen in Flickr Tony Dowler

Connected to:
Funded by the EuropeanCommission within theeContentplus programme www.euscreen.euPicture under CC licencen in Flickr by Helsinki 10
We
want
to
be
working
together!

Connected to:
What
are
we
planning?

Start an ongoing dialogue that could enrich our design concepts/tools
Better understand the audiences and needs related to this content.
Get all of us in the role of initiators of design concepts.

Connected to:
Action
points

This workshop
Keep the discussion alive between F2F meetings
Make this an ongoing endeavor
Use the ideas collected for EUscreen platform

Connected to:
Why
wild
ideas?

Connected to:
Why
wild
ideas?

If
I
would
have
asked
to
the
people
what
they
would

like,
they
would
have
replied:
“a
better
horse”
Henry
Ford

Connected to:
Why
wild
ideas?

Critical design

Current Original

Critical
Critical
artifacts
are
inspired
in
critical
design.
It
is
a
method
in

Participatory
Design.
S.
Bowen

Connected to:
READY
TO
GO?

Picture under CC licencen in Flickr by Leonard John Matthews

Connected to:
TASK
1

Themes
Creating something new

Interaction with
the
material (games)
Engaging audiences in
F2F
events
Storytelling
Visualization
Context
Small
interactive formats

Connected to:
TASK
1

Choose one idea
and
develop it in
the
form of
scenario
How
could
the
most
wild
ideas
be
used
to
generate

suitable
ones?
Reshape
the
ideas
so
they
are
closer
to

reality
and
could
be
present
in
the
platform
one
day.

Do
not
think
in
the
technical
constraints!

Make
a
visualization
using
the
magazines
of
1 idea
This
is
a
collage
technique
(40
min)

Connected to:
TASK
1

Create
an
scenario
that
would
link
ideas
presented
in

the
previous
task
with
interesting
materials
in
EUscreen

collection
or
in
new
content
that
will
be
added
to

Europeana.

Connected to:
TASK
1
Examples
of
collages
Market Research by Jordanhill School D&T Dept

Connected to:
TASK
1
Examples
of
collages
Collage
done
during
a
Liz
Sanders
workshop
-‐SonicRim

Connected to:
TASK
1

Quick
presentations
two
ideas
selected
and
developed
per
group
(30min)

Connected to:
BREAK

15min

Connected to:
TASK
2

Create
an
scenario
that
would
link
ideas
presented
in

the
previous
task
with
interesting
materials
in
EUscreen

collection
or
in
new
content
that
will
be
added
to

Europeana.

Connected to:
TASK
2

“Scenarios
are
stories”
What
is
an
scenario?

To
create
understanding

within
a
group
To
understand
the
use
in

time
of
a
certain
product
To
enrich
the
dialogue
with

users
To
motivate
question
and

imagination
To
focus
the
discussion

Elements in a scenario
Context- description of the situation in which the story takes place.
Actors- persons involved in the situation
Objectives- what is the goal of the actor involved?
Actions- what are actors doing?
Events- what happens to the actors?
Objects- what do the actors need to perform certain desired action?

Connected to:
TASK
2

Video
postcard
Rauni
wants
to
give
an
original
gifts
to
her

granddaughter
Sini.
She
goes
Mykonos
and

write
a
poem
to
Sini.
She
shoot
a
short
video
of

the
place.
She
did
a
poem
for
Sini
but
she

knows
that
the
girl
won’t
be
eager
to
read
it

more
than
once.

Then
her
friend
told
her

about
this
new
cool
tool
in
EUscreen
portal.

Rauni
did
the
video
with
her
friend
mixing
her

video
with
a
Greek
TV
program
in
which
they

have
scenes
from
Mykonos
in
the
50s.
She

sends
the
link
to
her
own
mail,
so
she
can

forward
it
to
Sini
the
day
of
her
birthday.

Happy Birthday dear Sini!

Connected to:
TASK
2

Write
or
draw
your
scenario!
What
kind
of
use
scenario
can
you
imagine
based

on
the
idea

you
have
selected
to
work
on?

Connected to:
TASK
2

Present
the
scenarios
to
others!

Connected to:
General
discussion

Connected to:
THANKS!

References
“Critical
Artefacts
and
participatory
innovation”
by
Simon
Bowen.
“Scenarios
Based
Methods”
and
“Five
Reasons
for
Scenario-‐Based
Design”

John
Carroll.
If
you
want
to
continue
reading
on
the
topic:
Hertzian
Tales: Electronic
Products,
Aesthetic
Experience,
and
Critical
Design
de
Anthony
Dunne
Design
Noir:
The
Secret
Life
of
Electronic
Objects de
Anthony
Dunne
and
Fiona
Raby
“Crazy
Ideas
or
Creative
Probes?:
Presenting
Critical
Artefacts
to
Stakeholders
to
Develop

InnovativeProduct
Ideas”
de
Simon
Bowen.

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