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Campus District
Project Progress:
Design Development
Contents:
    Research Strategies
    Design Concept
    Design Development
    Communications Support
    Experience Design
Campus District
Project Progress:
Research Strategies
Business Interview:
    We have created & distributed surveys
    for employees of the institutions, and
    interviews for small business owners.
    The surveys and interviews will help us to understand more
    about the employees and small business owners.
    : Have you ever heard of the Campus District?
    : Where do you work/go to school?
    : Do you live within the district?
    : If not, where do you live (City or Neighborhood)?
    : If not, would you consider living here?
Business Interview URL:
    We have created & distributed surveys
    for employees of the institutions, and
    interviews for small business owners.
    The surveys and interviews will help us to understand more
    about the employees and small business owners.
    : Have you ever heard of the Campus District?
    : Where do you work/go to school?
    : Do you live within the district?
    : If not, where do you live (City or Neighborhood)?
    : If not, would you consider living here?
Campus District
Project Progress:
Structures and Environments




         The Merging of the Teams...
The “Joe Sketch:”
            A System of Lines:
            Early this week,        The “Joe sketch”
            after the merging of    illustrates these
            the Structure and       connectors which
            Environment teams,      will be 1/4 to 1/2
            it was decided that     mile each, running
            the Campus District     north - south.
            needs connecters
            for bicycles and
            pedestrians that run
            north - south.

            There are already
            many vehicle east
            - west connecters
            (Carnegie, Euclid,
            etc.) and two main
            north - south vehicle
            connecters (e.30th,
            e.22).



            Photographed by
            Lead Designer
            Mark Duluk
Concept Synthesis:
A System of Lines:




                                               top:
Lines, Connecters:                             Photographed by
The system of lines   The wooden line          Student Designer
(connecters) will     “pick-up sticks” in      Norman Duenas
promote bicycling     the photo above          right:
and walking           will also unify the      Photographed by
throughout the        district through these   Lead Designer
Campus District.      short connecters.        Mark Duluk
The Connecters:
In Progress Connections
      CSU Campus Connecter (E. 24th - E. 25th)
      Tri-C Connecter (E. 30th)
      CSU Pedestrian Connecter (E.19th)


Proposed Connections
      The Urban Agriculture Route (E.30th)
      The Econ-Dev Route (E.24th)
      The Production Route (E.25th)


Dream Connections
      River Lake Connecter
Activity Intensification:
     Agricultural Route
Activity Intensification:
     Econ-Dev Route
Activity Intensification:
     The Production Route
Campus District
Project Progress:
Design Development
The Agricultural Route:
    :: economic development
    :: community development
    :: urban edge
    :: defines boundaries
    :: urban agriculture institutes
    :: east side market indoor/outdoor
    :: hydroponic bridge over freeway
    :: connects north and south
    :: bridges euclid
    :: connects two hard scape
       economic development zones
The Agricultural Route:
                      Street Banners




       Designed by
Alexandria Overton,
College Coordinator
           Designer
The Agricultural Route:
                      Kiosks




      Designed by
Alexandria Overton,
    College Design
       Coordinator


  Photographed by
    College Design
       Coordinator
The Agricultural Route:
                       Streetview




       Designed by
 Alexandria Overton,
     College Design
        Coordinator


Photograph Courtesy
     of Google Maps
Campus District
Project Progress:
Communication
Strategies
kuler.adobe.com
                  Color Scheme:
Color Scheme:
                  :: bright         :: hope            :: dignity
                  :: vibrant        :: courage         :: potential
                  :: urban garden   :: heart           :: strength
                  :: upbeat         :: faith/ belief   :: willingness
                  :: visionary      :: grassroots      :: determination
  Rainbow Wings



                  :: growth         :: new babay       :: vision
                  :: educational    :: pregnant        :: healing
                  :: wise           :: future          :: style
                  :: safe           :: empty canvas    :: confidence
                  :: enlightened    :: seed
                  :: triumph        :: pride
                  :: fresh water    :: respect
Campus District S.W.A.G.:
    What is S.W.A.G?
    :: In the Communications Business, it means Stuff We All Get.

    :: It also means Merchandise.

    :: It is a means to communicate our brand and message.
Campus District S.W.A.G.:
    What does S.W.A.G mean to us?
Campus District S.W.A.G.:
    What does S.W.A.G mean to us?
    :: It’s the Campus District’s personal style:

                        ~ our essence.
T-shirts:


      Designed by
      Dasha Allen,
Student Consultant
Other S.W.A.G:
    :: tank-tops
    :: long sleeve
    :: hats
    :: eco-bags
    :: backpacks
    :: silly bands
    :: umbrellas
    :: coffee mugs
    :: germ spray




                     Image sourced: oldnavy.com, blankshirts.com, blankcaps.com, sillybandz.com, webrestaurant.com,
                     greenfingerprint.wordpress.com
Website Progress:
    An online reference resource of the process and findings of the
    District Planning Project Team.
Website Progress:
    Sample Pages:
Grass-Roots Progress:
                     Community Newspaper
                      Volume 1, Issue 1

                                                                                                                   7.13.2010




      Designed by
      Rena Evans,        Table of Contents
                                                   A Change A Coming
Student Consultant     Collaborative cam-
                           pus team players    This story can fit 175-225
                                               words.
                       A change a coming
                                               The purpose of a newslet-
                       Designers at work       ter is to provide special-
                           not play            ized information to a tar-
                                               geted audience. Newslet-
                       Brain storming at its   ters can be a great way to
                           best                market your product or
                                               service, and also create
                                               credibility and build your
                                               organization’s identity
                                               among peers, members,
                                               employees, or vendors.
                                               First, determine the audi-       Collaborative Campus Team Players
                                               ence of the newsletter.
                                               This could be anyone who     sider purchasing a mailing   mended that you publish
                                               might benefit from the                                    your newsletter at least
                                                                            list from a company.
Campus District
Project Progress:
Experience Design
Experience Brainstorming:
The experience is a key element, if not the key element, to the long
range success of this project. Human interaction, and connection is
an integral part of our mission statement.




     Initial Concept List - Short, Mid, and Long Term
     List Distilled Down to 5 Categories
     Categories Imagined in Context of Thematic Framework
Experience Brainstorming:
Best Practices
Studying best practices of programs like those that we look to bring to
the district will ensure the creation of a programs that have been proven
successful and may offer with potential resources for replication in our
District.
As we researched, we judged the viability of these initiatives as they
may apply to the District.
Experience Categories
Prioritizing:
                • Street Fairs/ Art Festivals
                • Music/Dance/Celebration
                • Awareness Vehicles
                • Health/Wellbeing
                • Enterprise/Internship
Street Festivals / Art Events:



Neighborhood festivals and events provide an opportunity for commu-
nities to come together in the spirit of celebration. While these events
promote positive community relations and generate economic impact
to the local hosting community, they also offer an opportunity to learn
               about the diversity of people and cultures
Street Festivals / Art Events:
Local Festivals:

Parade The Circle
Hestler Street Fair
Coventry Street Fair
Feast of the Assumption
Cain Park Arts Festival
Greek Heritage Festival
American Rib Cook-Off
North Union Markets
Lakewood Arts Festival
Music/Dance/Celebration:
Dance performances, talent shows, competitions can
be short term projects that lead to mid and long range
establishment of permanent performing arts programs
and institutions, while showcasing talent,and giving
identity and pride to all of our stakeholders
Music/Dance/Celebration:
 Music Camp Experience
 Youth Ballroom Dancing
 Cleveland Ballroom Dance Studio
 The Music Lesson Company
 Grammy Foundation-National
 John Lennon Songwriting
 Dancing in the Streets-NYC
 Pentacle-NYC
The Arts:
With the popularity of music and dance (especially dance) in our current
culture, these activities are proving to be a vital force in uniting people
and sparking our interest. Shows like American Idol, America’s Got Tal-
ent, So You Think You Can Dance, America’s Best Dance Crew, etc.
have captured our collective imaginations, and are providing a vehicle
for uniting people from diverse backgrounds and cultures. The same
holds true for Community Arts and Heritage festivals. It’s about sharing
culture and making human connections.
Awareness Vehicles:
   Mentoring, Apprenticeships, and Social Programs
This category of our investigation involves empower-
ment, training, and elevating and enriching the lives of our
stakeholders. Giving and sharing by example.
National Mentoring Program
United States Department of Labor
Youth Mentoring Connection
New Communities.org
Youth in Arts
Big Brother, Big Sister
Design Ignites Change
AIGA
Groundswell
Jacklin Edelberg
Nettlehorst School
Awareness Vehicles:
Nettlehorst School - Chicago:
Since 1892, our red brick building in East Lakeview has been one of the
finest public elementary schools in Chicago. Today, we are a CPS Mag-
net Cluster School and one of the first CPS Community Schools in Chi-
cago.
We offer a broad-based education, emphasizing learning, creativity,
personal growth, and appreciation for other cultures. Children from pre-
kindergarten through eighth grade learn in a stimulating, vibrant and se-
cure environment—with enrichment opportunities among the finest in
the city.
Awareness Vehicles:
Nettelhorst has established itself as a success story in the public edu-
cation system, pioneering and rolling out programs for students and
community alike. To sustain and supercharge this momentum, the
school has established long-term visions and goals for each and ev-
ery discipline, and will create partnerships with organizations that share
in the promise and power of these visions and their positive impact on
both children and adults.
Health & Wellness:
Well being - more than just good health, wellbeing describes a state of
wellness of body, mind and soul, where all are in a state of health, the
individual is happy and prospering. Wellbeing is not available by pre-
scription; there is no one path and many different roads can be taken to
arrive there...


Center for Disease Control
CMHA Annual Seniors Recognition
Riverside Community Center
Yellow House Learning Farm
Art in Transit
Tak Yen Tong
Health & Wellness:
The first Green Corps Learning Farm, a three-acre plot of land at East
66th Street and Chester Avenue in Cleveland’s Hough/MidTown neigh-
borhood, transformed a nondescript, vacant site into a lush urban farm
with vegetables, fruits, flowers, and a beehive to help plant pollination.




Yellow House Learning Farm - East 66th and Chester
Enterprise (incubators):
Idea - Resources/Mentorship - Funding
        : Seed Funding & Access to Investors
        : Entrepreneurship Training
	 	 	 		:	Office	Space	&	Resources

                Goldstein, Caldwell
Jumpstart       & Associates,         Bizdom U      Green Spaces




Cleveland, OH   Cleveland, OH         Detroit, MI   New York City
Enterprise (design/music):
Design - Produce - Sell
	 	 	 		:	Access	to	Resources/Tech	to	Create	
        : Access to Distribution Channel to Sell
        : Showcase Local Talent

Bad	Racket
Recording	Space			   Made in 216     Threadless.com   Etsy.com




Cleveland, OH        Cleveland, OH   Online           Online
Enterprise (food):
Learn - Grow - Harvest - Sell
        : Offer Job Skills to Community Members
        : Address Lack of Access to Fresh Produce
	 	 	 		:	Beautification	&	Community	Identity	Initiative

Frank Kidd’s
Nursery         Garden Boyz     Added Value    Peaches & Greens




Cleveland, OH   Cleveland, OH   Brooklyn, NY   Detroit, MI
Enterprise (re-use):
De-Construct - Upcycle - Re-Birth
	 	 	 		:	De-Construct	Materials	(i.e.	homes	or	bill	 	 	
	 	 	 	 	 boards,	sneakers);	Re-Design
        : Products with Added Value; Feature Local
	 	 	 		 	 Heritage	&	Environmental	Responsibility	
A Piece                                               Nike	Re-Use	a	
of Cleveland    Blickbags       Terra Cycle           Shoe




Cleveland, OH   Cleveland, OH   Trenton, NJ; online   National	Retailers
Summary / Next Steps:
Each of our 5 categories contributes to the goals of our mission state-
ment of creating quality of life experiences through :


Pride, Communication, Ownership,Enrichment,Empowerment, Health &
Wellbeing, Entrepreneurship, and Skill Development
Our next step will be to connect each team member with an authority in
their category for in depth research and advice in how to enable these
concepts to become feasible and viable components of our overall plan.
We will also be working collaboratively with our other teams to see how
these experiences best fit into the framework that has been proposed
here today....
                                                 Thank You

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Design Development

  • 2. Contents: Research Strategies Design Concept Design Development Communications Support Experience Design
  • 4. Business Interview: We have created & distributed surveys for employees of the institutions, and interviews for small business owners. The surveys and interviews will help us to understand more about the employees and small business owners. : Have you ever heard of the Campus District? : Where do you work/go to school? : Do you live within the district? : If not, where do you live (City or Neighborhood)? : If not, would you consider living here?
  • 5. Business Interview URL: We have created & distributed surveys for employees of the institutions, and interviews for small business owners. The surveys and interviews will help us to understand more about the employees and small business owners. : Have you ever heard of the Campus District? : Where do you work/go to school? : Do you live within the district? : If not, where do you live (City or Neighborhood)? : If not, would you consider living here?
  • 6. Campus District Project Progress: Structures and Environments The Merging of the Teams...
  • 7. The “Joe Sketch:” A System of Lines: Early this week, The “Joe sketch” after the merging of illustrates these the Structure and connectors which Environment teams, will be 1/4 to 1/2 it was decided that mile each, running the Campus District north - south. needs connecters for bicycles and pedestrians that run north - south. There are already many vehicle east - west connecters (Carnegie, Euclid, etc.) and two main north - south vehicle connecters (e.30th, e.22). Photographed by Lead Designer Mark Duluk
  • 9. A System of Lines: top: Lines, Connecters: Photographed by The system of lines The wooden line Student Designer (connecters) will “pick-up sticks” in Norman Duenas promote bicycling the photo above right: and walking will also unify the Photographed by throughout the district through these Lead Designer Campus District. short connecters. Mark Duluk
  • 10. The Connecters: In Progress Connections CSU Campus Connecter (E. 24th - E. 25th) Tri-C Connecter (E. 30th) CSU Pedestrian Connecter (E.19th) Proposed Connections The Urban Agriculture Route (E.30th) The Econ-Dev Route (E.24th) The Production Route (E.25th) Dream Connections River Lake Connecter
  • 11. Activity Intensification: Agricultural Route
  • 12. Activity Intensification: Econ-Dev Route
  • 13. Activity Intensification: The Production Route
  • 15. The Agricultural Route: :: economic development :: community development :: urban edge :: defines boundaries :: urban agriculture institutes :: east side market indoor/outdoor :: hydroponic bridge over freeway :: connects north and south :: bridges euclid :: connects two hard scape economic development zones
  • 16. The Agricultural Route: Street Banners Designed by Alexandria Overton, College Coordinator Designer
  • 17. The Agricultural Route: Kiosks Designed by Alexandria Overton, College Design Coordinator Photographed by College Design Coordinator
  • 18. The Agricultural Route: Streetview Designed by Alexandria Overton, College Design Coordinator Photograph Courtesy of Google Maps
  • 20. kuler.adobe.com Color Scheme:
  • 21. Color Scheme: :: bright :: hope :: dignity :: vibrant :: courage :: potential :: urban garden :: heart :: strength :: upbeat :: faith/ belief :: willingness :: visionary :: grassroots :: determination Rainbow Wings :: growth :: new babay :: vision :: educational :: pregnant :: healing :: wise :: future :: style :: safe :: empty canvas :: confidence :: enlightened :: seed :: triumph :: pride :: fresh water :: respect
  • 22. Campus District S.W.A.G.: What is S.W.A.G? :: In the Communications Business, it means Stuff We All Get. :: It also means Merchandise. :: It is a means to communicate our brand and message.
  • 23. Campus District S.W.A.G.: What does S.W.A.G mean to us?
  • 24. Campus District S.W.A.G.: What does S.W.A.G mean to us? :: It’s the Campus District’s personal style: ~ our essence.
  • 25. T-shirts: Designed by Dasha Allen, Student Consultant
  • 26. Other S.W.A.G: :: tank-tops :: long sleeve :: hats :: eco-bags :: backpacks :: silly bands :: umbrellas :: coffee mugs :: germ spray Image sourced: oldnavy.com, blankshirts.com, blankcaps.com, sillybandz.com, webrestaurant.com, greenfingerprint.wordpress.com
  • 27. Website Progress: An online reference resource of the process and findings of the District Planning Project Team.
  • 28. Website Progress: Sample Pages:
  • 29. Grass-Roots Progress: Community Newspaper Volume 1, Issue 1 7.13.2010 Designed by Rena Evans, Table of Contents A Change A Coming Student Consultant Collaborative cam- pus team players This story can fit 175-225 words. A change a coming The purpose of a newslet- Designers at work ter is to provide special- not play ized information to a tar- geted audience. Newslet- Brain storming at its ters can be a great way to best market your product or service, and also create credibility and build your organization’s identity among peers, members, employees, or vendors. First, determine the audi- Collaborative Campus Team Players ence of the newsletter. This could be anyone who sider purchasing a mailing mended that you publish might benefit from the your newsletter at least list from a company.
  • 31. Experience Brainstorming: The experience is a key element, if not the key element, to the long range success of this project. Human interaction, and connection is an integral part of our mission statement. Initial Concept List - Short, Mid, and Long Term List Distilled Down to 5 Categories Categories Imagined in Context of Thematic Framework
  • 32. Experience Brainstorming: Best Practices Studying best practices of programs like those that we look to bring to the district will ensure the creation of a programs that have been proven successful and may offer with potential resources for replication in our District. As we researched, we judged the viability of these initiatives as they may apply to the District.
  • 33. Experience Categories Prioritizing: • Street Fairs/ Art Festivals • Music/Dance/Celebration • Awareness Vehicles • Health/Wellbeing • Enterprise/Internship
  • 34. Street Festivals / Art Events: Neighborhood festivals and events provide an opportunity for commu- nities to come together in the spirit of celebration. While these events promote positive community relations and generate economic impact to the local hosting community, they also offer an opportunity to learn about the diversity of people and cultures
  • 35. Street Festivals / Art Events: Local Festivals: Parade The Circle Hestler Street Fair Coventry Street Fair Feast of the Assumption Cain Park Arts Festival Greek Heritage Festival American Rib Cook-Off North Union Markets Lakewood Arts Festival
  • 36.
  • 37. Music/Dance/Celebration: Dance performances, talent shows, competitions can be short term projects that lead to mid and long range establishment of permanent performing arts programs and institutions, while showcasing talent,and giving identity and pride to all of our stakeholders
  • 38. Music/Dance/Celebration: Music Camp Experience Youth Ballroom Dancing Cleveland Ballroom Dance Studio The Music Lesson Company Grammy Foundation-National John Lennon Songwriting Dancing in the Streets-NYC Pentacle-NYC
  • 39. The Arts: With the popularity of music and dance (especially dance) in our current culture, these activities are proving to be a vital force in uniting people and sparking our interest. Shows like American Idol, America’s Got Tal- ent, So You Think You Can Dance, America’s Best Dance Crew, etc. have captured our collective imaginations, and are providing a vehicle for uniting people from diverse backgrounds and cultures. The same holds true for Community Arts and Heritage festivals. It’s about sharing culture and making human connections.
  • 40. Awareness Vehicles: Mentoring, Apprenticeships, and Social Programs This category of our investigation involves empower- ment, training, and elevating and enriching the lives of our stakeholders. Giving and sharing by example. National Mentoring Program United States Department of Labor Youth Mentoring Connection New Communities.org Youth in Arts Big Brother, Big Sister Design Ignites Change AIGA Groundswell Jacklin Edelberg Nettlehorst School
  • 41. Awareness Vehicles: Nettlehorst School - Chicago: Since 1892, our red brick building in East Lakeview has been one of the finest public elementary schools in Chicago. Today, we are a CPS Mag- net Cluster School and one of the first CPS Community Schools in Chi- cago. We offer a broad-based education, emphasizing learning, creativity, personal growth, and appreciation for other cultures. Children from pre- kindergarten through eighth grade learn in a stimulating, vibrant and se- cure environment—with enrichment opportunities among the finest in the city.
  • 42. Awareness Vehicles: Nettelhorst has established itself as a success story in the public edu- cation system, pioneering and rolling out programs for students and community alike. To sustain and supercharge this momentum, the school has established long-term visions and goals for each and ev- ery discipline, and will create partnerships with organizations that share in the promise and power of these visions and their positive impact on both children and adults.
  • 43. Health & Wellness: Well being - more than just good health, wellbeing describes a state of wellness of body, mind and soul, where all are in a state of health, the individual is happy and prospering. Wellbeing is not available by pre- scription; there is no one path and many different roads can be taken to arrive there... Center for Disease Control CMHA Annual Seniors Recognition Riverside Community Center Yellow House Learning Farm Art in Transit Tak Yen Tong
  • 44. Health & Wellness: The first Green Corps Learning Farm, a three-acre plot of land at East 66th Street and Chester Avenue in Cleveland’s Hough/MidTown neigh- borhood, transformed a nondescript, vacant site into a lush urban farm with vegetables, fruits, flowers, and a beehive to help plant pollination. Yellow House Learning Farm - East 66th and Chester
  • 45. Enterprise (incubators): Idea - Resources/Mentorship - Funding : Seed Funding & Access to Investors : Entrepreneurship Training : Office Space & Resources Goldstein, Caldwell Jumpstart & Associates, Bizdom U Green Spaces Cleveland, OH Cleveland, OH Detroit, MI New York City
  • 46. Enterprise (design/music): Design - Produce - Sell : Access to Resources/Tech to Create : Access to Distribution Channel to Sell : Showcase Local Talent Bad Racket Recording Space Made in 216 Threadless.com Etsy.com Cleveland, OH Cleveland, OH Online Online
  • 47. Enterprise (food): Learn - Grow - Harvest - Sell : Offer Job Skills to Community Members : Address Lack of Access to Fresh Produce : Beautification & Community Identity Initiative Frank Kidd’s Nursery Garden Boyz Added Value Peaches & Greens Cleveland, OH Cleveland, OH Brooklyn, NY Detroit, MI
  • 48. Enterprise (re-use): De-Construct - Upcycle - Re-Birth : De-Construct Materials (i.e. homes or bill boards, sneakers); Re-Design : Products with Added Value; Feature Local Heritage & Environmental Responsibility A Piece Nike Re-Use a of Cleveland Blickbags Terra Cycle Shoe Cleveland, OH Cleveland, OH Trenton, NJ; online National Retailers
  • 49. Summary / Next Steps: Each of our 5 categories contributes to the goals of our mission state- ment of creating quality of life experiences through : Pride, Communication, Ownership,Enrichment,Empowerment, Health & Wellbeing, Entrepreneurship, and Skill Development Our next step will be to connect each team member with an authority in their category for in depth research and advice in how to enable these concepts to become feasible and viable components of our overall plan. We will also be working collaboratively with our other teams to see how these experiences best fit into the framework that has been proposed here today.... Thank You