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OMiG (April 29th 2013 Meet Up) David Mc Ginley a.k.a Marketer Dave
1. What not to share
-
The Pitfalls of Social media
2. A short
• MSc Strategic Marketing in NUIG
• Worked with NUIG and OnePage CRM
• Currently working for VisibleThread and
Clarity Grader and video work in my own
time
• Follow me: @marketrdave
31. 1. Have Facebook Pages/Hootsuite on your
phone
2. Be an admin
3. monitor social media
4. Don’t just advertise
5. give users a reason to like/Follow you
Thank you for listening – Remember!
Notas del editor
Promoted trendShare their storiesHijackedHuge PR disaster – had to kill campaign but it still kept going
Be careful with your messageHow popular it can become
Make sure you have usernames similar to your own People can impersonate you
Boston BombingsPiggybacking on trends
Don’t use deadly events to sell your stuff
Or be insensitive about it either
How to stay with trends and still be respectful
Just advertising your deals isn’t going to workDO sell thoughHootsuite
A dead social media presence can do harmPeople could think youre out of businessIts all keeping the lights on
Has to convert to real money
Like and share competitionsBe objectiveDon’t spam
Use incentives, tailor the message
Social media apps:HootsuiteInstagram
Opening hoursMenuCalls to actionWho monitors the accounts