The Marketing Institite of Ireland - About

1. The Marketing Institute

2. Brand Vision
The
Marketing Institute of
Ireland is the Voice of
Marketing

4. About Us
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The Marketing Institute is the voice of marketing in
Ireland and has been for the last 50 years. We want our
members to have their voice within the marketing
profession, and we want to be heard as one voice
together to promote, support and elevate marketing as a
key strategic business tool.
Membership facilitates networking with like-minded
individuals that empowers and enables development of
their careers within the marketing profession.

5. Events – Network & Connect
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Connecting members to the right ideas at the right time and
connecting members to each other.
We pride ourselves in ensuring we see new marketing trends before
anyone else and we use our events as one of the key channels for
us to deliver this expert content to you.
These marketing insights lead to our targeted, focused and leading
edge events. The majority of our members are senior marketers and
our events offer the opportunity for you to network with each other
while absorbing key insights and research.

6. Training – Educate & Upskill
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Where does the future of marketing lie? Can Ireland
keep up with the fast-pace of change we are currently
experiencing with the convergence of digital marketing?
How can marketers understand the empowerment of
consumers by digital technologies? Our training
programmes offer solutions and content that will
empower, facilitate and inform members so they can
react and respond to the vast and dramatic changes in
the marketing arena in an educated and considered
manner.

7. Messaging: Resources
Resources – Inform & Empower:
 Marketing insights and research, key marketing trends,
ideas, concepts, theories – marketing professionals need
to have a go-to place where they can be confident they
will find trustworthy and reputable expert content – and
this place is The Marketing Institute.
 Our contacts within the industry on a global and national
level mean we can bring the best in class experts,
reports, publications and insights to you.

8. Career – Grow & Develop
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We provide tools and resources to aid
members in their career development,
including regularly advertised jobs, career
planning, salary surveys and new
appointment announcements.

9. Member Community – Interact
& Engage
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We pride ourselves on the sense of
community that exists between our
members
www.mii.ie