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Introduction to
                              Internet Marketing
                                   Pigmata Media Inc.
                                    http://www.pigmata.com




Saturday, February 12, 2011
I’m Marie Casas

               I help our clients get
                         NEW CUSTOMERS
               and nurture and get
                        REPEAT BUSINESS
               thru their web presence.


Saturday, February 12, 2011
Pigmata Media is a full-service
          Online Experience Design and
          Web Application Development
          boutique.

                              We build web-based solutions that make
                                      things happen for your business.




Saturday, February 12, 2011
Internet Marketing
Saturday, February 12, 2011
Outbound Marketing




Saturday, February 12, 2011
Source: Mary Meeker “Ten Questions Internet Execs Should Ask & Answer”




                              2011 Trends




Saturday, February 12, 2011
Anticipated, personal and relevant
                   advertising always does better than
                             unsolicited junk.
                                                      Seth Godin
                                      Founder of Squidoo.com &
                                   Author of Permission Marketing




Saturday, February 12, 2011
Saturday, February 12, 2011
Business Blogging       Search Engine Marketing
                                                  (SEM)


                        Microblogging         Display Advertising


                              YOUR BRAND
                      Viral Marketing            Social Media


                    Affiliate Marketing        Article Marketing



Saturday, February 12, 2011
Whoever wants you will search for you.
Saturday, February 12, 2011
Search Engine Marketing



                       Search Engine   Pay Per Click
                       Optimization     Advertising
                           (SEO)          (PPC)


Saturday, February 12, 2011
Take care of your reputation online




Saturday, February 12, 2011
Top Viral Videos




Saturday, February 12, 2011
Email Marketing



                                        Source: NetEx Internet Marketing Solutions




Saturday, February 12, 2011
AFFILIATES
          Your                                                    Influential
                                          Articles
        Product                                                    Bloggers
                                                     Mailing
        Website               Referrals
                                                      lists         Joint
                                                                   Venture
                                           Display                 Partners
                Leads                       ads
                                                      Blog        Customers
                                                      posts


       $$$
Saturday, February 12, 2011
Online
                              Advertising



Saturday, February 12, 2011
Saturday, February 12, 2011
Blogging




Saturday, February 12, 2011
Conversion Optimization

                               Website     Website
                              Version A   Version B




Saturday, February 12, 2011
Learn more
      http://inboundmarketing.com/university
      http://problogger.net
      http://seomoz.org
      http://searchengineland.com
      http://adwords.blogspot.com
      http://www.seomoz.org/article/social-media-marketing-
      tactics



Saturday, February 12, 2011
Take action



Saturday, February 12, 2011
Thanks! Any questions?
                               You should follow me on Twitter:
                                       @mariecasas
                                                  www.mariecasas.com
                                                  www.pigmata.com
                                                  www.pinoywebstartup.com
                                                  marie@pigmata.com


Saturday, February 12, 2011
Career Opportunities in Internet Marketing

                        Entrepreneur                 Web Developer


                 Account Manager                     Graphic Designer


                               Writer                Virtual Assistant




Saturday, February 12, 2011
2011 Trends




Saturday, February 12, 2011
Saturday, February 12, 2011

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Introduction to Internet Marketing