1. Social Media
in Singapore
Benjamin Figueroa

2. Age Structure Median Age
O-14 yrs: 13.8% Total: 40.1 yrs
15-64 yrs: 77%
65 yrs and over:
Male: 39.6 yrs
Female: 40.6 yrs( Demographics
9.2% 2011 est)
Population
(2011 est) POP BREAKDOWN
4,740,737
CITIZENS 64%
Rates (2011 est) Life NON
Pop. Growth: .817 %
expectancy at RESIDENTS
birth 26%
Birth: 8.5 births/
1,000 population Total pop: 82.14 yrs PERMANENT
Net migration: 4.63 Male: 79.53 years RESIDENTS
migrant(S) / 1,000 Female: 84.96 years 11%
population (2011 est)

3. INTERNET USERS (31-DEC-11): 3,658,400
INTERNET PENETRATION (%POP):
77.17%
TOTAL HOURS SPENT ONLINE PER
DIGITAL CONSUMER : 25
BROADBAND SUBSCRIBERS (JAN-
INTERNET
STATISTICS
11): 2,477,400
SOCIAL NETWORKING REACH: 82% “ Internet usage is surpassing
time spent on traditional media
69% OF USERS HAVE CONNECTED WITH such as television, radio, or print
BRANDS ON SOCIAL NETWORKING SITES
“ – Nielsen, Nov 2011

4. Facts About Digital Consumers
in Singapore
77% maintain an
45% have an 85% own an
active
active YouTube internet
Facebook
profile capable phone
profile
23% now have a
70% use a
tablet computer
smartphone
in their homes

5. Top 5 Sites based on amount
of traffic
Top 5 Social Media
Top 5 Websites Sites
 Google Singapore  Facebook
 Facebook  YouTube
 Google  BlogSpot
 YouTube  Wikipedia
 Yahoo  LinkedIn

6. Facebook Demographic
User age distribution
on Facebook Male/Female Ratio

7. Singapore Facebook Statistics
# of Facebook users in Singapore – 2,602,880
Top 5 Brands - # of users Top 5 Place - # of
1. BlackBerry Singapore – 195,703 check-ins
2. Starbucks Singapore – 158,544 1. Singapore Changi Airport
3. Singapore Airlines – 136,811 (terminal 3) – 127,373
4. KFC Singapore – 132,940 2. Changi Airport Terminal 1 –
5. MDIS – 106,281 117,844
3. VivoCity – 106,909
Facebook has a
4. Bugis Junction – 92,618
56.13% population
penetration in 5. East Coast Park – 51,178
Singapore and a 72.7%
internet population
penetration

8. Links to top 3 Facebook
brands
BlackBerrySG
Starbucks Singapore
Singapore Airlines