LinkedIn is a professional social media platform with 175 million members. It connects professionals to find business opportunities, including partners, professional services, goods/services, investors, information and knowledge sharing. Members can develop expertise, enhance visibility, promote their career, find new positions and access recruitment opportunities. The platform allows users to build their professional credibility, be featured as an industry expert, and gain awareness/visibility for their business.

1. "Connects the world's professionals to make them
more productive and successful"
Expression Coaching for Brits in Business!

2. 175 million highly-educated individuals
Executives, entrepreneurs and free lancers with an average
revenue of USD 109 K connected directly or indirectly
1,5million
groups 3 degrees of
connections Connect to decision
makers
Groups
Linkedin Social
Graph  Get an up to date data
Profiles base and "dynamic CVs"
 Get direct access to
Pages groups of professionals
 Get a powerful tool to
2 million+ build credibility
company pages

3. Finding business opportunities
Partners
Professional services B to B
Goods and by-products
Linkedin
Investors
Information
Knowledge sharing and
collective intelligence
Create awareness, promote
175 million
New collaborators
Keep in touch with alumni
Develop expertise B to C
Share news, facts, data,
Enhance visibility & notoriety
Promote career
Find a new position
Buy services from professionals
Source: Linkedin.com

4. Recruitment and visibility
Huge network for sourcing
Direct approach to passive
and active candidates
Ad placement
Linkedin Linkedin tools for recruiters
Referral system for job
openings
Employer branding
175 million
Be found on Linkedin database by recruiters
Find recruiting ads from employers
Apply with Linkedin button
Enhance their visibility
Demonstrate their expertise
Find information about companies and
recruiters
Ask future colleagues for information
Get referred by trusted connections
Connect with alumni communities

5. Business intelligence and data mining
Linkedin Today Linkedin Groups
Your network activity
Linkedin Q&A
Linkedin Signal

6. Building personal credibility

Be a leader in
your industry
Benchmark your
competitors
Get your content
featured
Be featured
as an expert
Gain awareness &
visibility

7. So, where should I start?
1. Build your personal profile (100% complete)
2. Claim your vanity URL: ch.linkedin.com/in/mmjoly
3. Upload your contacts to Linkedin (CSV format!)
4. Share status updates with your network
5. Build your company page
6. Subscribe to groups
7. Build your own group (why not?)
8. Answer questions related to your expertise
9. Cross-promote your Linkedin profile on Twitter,
Facebook, Google+, etc.
10. Use 1st degrees to connect to 2nd , then 3rd degrees!

8. Do's……………....Don'ts
 Complete your profile 100% and
KEYWORDS  Do not spam or post marketing
 Use a professional picture messages, job enquiries or subscribe
your connections automatically to
 Personalize your invitations to ask for your newsletter
connections
 Grow your network proactively  Do not invite (directly) people your
don't know
 Be open to accepting connections and
forwarding requests
 Do not say you are "looking for a new
 Treat your Linkedin messages with position" or "your next challenge" in
careful attention your headline! 
 Keep in mind where your ROI is (lead
generation, speaking opportunities,
interviews, etc.)

9. Linkedin Connects the world's professionals to
make them more productive and successful