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3. Collaboration And Co-Creation
• More than one actor (who we don’t know)
• Collaborating and Interacting (towards what
end, we don’t know)
• How (we don’t know)
• Could be simultaneous, could be sequential,
could alternate
• Creating or Developing something
(Elementary My Dear Watson!)
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4. The Collaborator Sub-System
• Individual, Customers, Consumers,
Company/Companies, NGO’s, Government
Organizations, Dealers, Farmers, SMBs, etc. - -
-
THINK ECOSYSTEM
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5. Co-Creating What?
• Advertising, Product, Service, Packaging,
Processes, Design, Customer Experience,
Software, IT Systems, Data Analytic
Solutions, Retina Transplants, etc. - - -
THINK MUTUAL VALUE - -
-*
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6. How?
Think Interactive-Collaborative
Platforms and Tools
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7. Why?
Think Rewards & Recognition
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9. Say Hello To Collaboration And Co-Creation
• Companies/Organizations interacting with other
individuals, companies, and/organizations within a
specific ecosystem - - - to create mutual value
(products, services, experiences, processes,
designs, technologies, solutions, packaging
advertising, etc.)
- - - in a purposeful, systematic, effortful
manner, in digital and/or physical arenas,
with concrete contracts
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10. Co-Creation Doesn’t Just Happen!
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11. Not Hippie Love – A Business Process
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13. :Open Happiness
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14. Dell’s IdeaStorm: Backed By A Mini-Dell
2012
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15. BA Future Labs
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16. Consumer Thursdays At Hallmark
• One Thursday a month, company executives
meet, interact, and have conversations with
Hallmark consumers in an informal setting to
explore and generate ideas
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17. Pringles: Design And Share
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18. Campbell’s + Wolfgang Puck = Co-Creation
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19. IFF: Co-Creation With Experts
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20. The Clinic Of Innovation
http://www.vimeo.com/12184562
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21. Internal Collaboration: Hidden Gold
• “If you can’t collaborate successfully within your own
company, how can you collaborate successfully
externally?” Nicolas Mirzayantz, Group President,
Fragrances, IFF
• http://www.thesource.pdma.org/blog/embarking-co-creation-j
 MasterCard – Innovation Express
 Oslo University Hospital – Clinic of Innovation
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22. BMW Group’s Co-Creation Lab
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23. Frito-Lay: Crash The Super Bowl
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24. Hallmark Card Contests: Digital
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25. A Different Set Of Rewards
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26. Electrolux Design Lab: 2011 Competition
Brief: Intelligent Mobility
•Electrolux Design Lab 2011 invites industrial design students and
recent industrial design graduates (2010) to create home appliances
that consider intelligent mobility
Prizes:
•1st prize: €5,000 + 6 months’ paid internship at an Electrolux
global design center
•2nd prize: €3,000
•3rd prize: €2,000
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28. Scale Everest – With That?
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29. Adopt An Investment Mindset
• Invest in Listening platforms (pre-requisite
to a conversation)
• Invest in Engagement Platforms
(Communities)
• Invest in an Organization
• Invest in Transparent Implementation
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