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NetPower - sosiale medier og innovasjon

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Marika Lüders
Marika Lüders

Slides for kick-off meeting for our new research project "NETworked POWER. Innovation by social software".

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NETworked POWER oppstartsmøte 9. Juni 2009
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[object Object]
Foto: whurley - CC 2.0 Generic http://www.flickr.com/photos/whurley/347165426/
[object Object],[object Object],Foto: jeanbaptisteparis CC 2.0 Generic http://www.flickr.com/photos/jeanbaptisteparis/3362243959/ “ Users that innovate can develop exactly what they want, rather than relying on manufacturers to act as their (often very imperfect) agents”
Det finnes en egen pool for bike-hacks på flickr: “All cleaned up! This is my townie/grocery bike. I picked it up for $15 at yard sale. I added the handlebars, grips, cranks, rear freewheel, had the rear wheel re-dished and the Brooks. Tomorrow she gets a new set of fluted fenders and some leather mudflaps. I made the front box by attaching the legs from an old wald basket to an antique Pepsi box. I live on top a steep hill so the gearing is 40x18 so I can make it home“. CC-licence: http://www.flickr.com/photos/hrtmnstrfr/2675103239/ .
WIKINOMICS som forretningsmodell? ,[object Object]
 
[object Object],[object Object],Foto: DavePress CC 2.0 Generic http://www.flickr.com/photos/theclosedcircle/3098344517/ “ If the culture that the web is creating were to be reduced to a single, simple design principle, it would be the principle of With. The web invites us to think and act with people, rather than for them, on their behalf or even doing things to them. The web is an invitation to connect with other people with whom we can share, exchange and create new knowledge and ideas through a process of structured lateral, free association of people and ideas. The principle underlying the web is the idea of endless, lateral connection.”
[object Object],[object Object],[object Object],Foto: Cobalt123 - CC 2.0 Generic http://www.flickr.com/photos/cobalt/34248855/
[object Object],INNOVASJON Skape mer effektive systemer for samarbeid og kreativ idéutvikling internt i organisasjonen (uavhengig av tid og rom).
[object Object]
 
Monologue has given way to dialogue . Content is the new democracy and we the people, are ensuring that our voices are heard. The evolution of social media is also forcing an incredible transformation in PR and corporate communications – its most dramatic to date; even more significant than the introduction of radio, television and motion pictures. Engage or die Social media is about speaking with, not “to” or “at” people. It all starts with respect. Listening is marketing Participation is marketing. Media is marketing. Conversations are marketing. Comments are marketing. http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html http://www.flickr.com/photos/hyku/2789806344 (CC)
Bidra med bra innhold! Kommuniser og delta i dialog! Oppfordre til innholdsproduksjon! INNSATSVILJE
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NetPower - sosiale medier og innovasjon

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  • 6. Foto: whurley - CC 2.0 Generic http://www.flickr.com/photos/whurley/347165426/
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  • 8. Det finnes en egen pool for bike-hacks på flickr: “All cleaned up! This is my townie/grocery bike. I picked it up for $15 at yard sale. I added the handlebars, grips, cranks, rear freewheel, had the rear wheel re-dished and the Brooks. Tomorrow she gets a new set of fluted fenders and some leather mudflaps. I made the front box by attaching the legs from an old wald basket to an antique Pepsi box. I live on top a steep hill so the gearing is 40x18 so I can make it home“. CC-licence: http://www.flickr.com/photos/hrtmnstrfr/2675103239/ .
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  • 16. Monologue has given way to dialogue . Content is the new democracy and we the people, are ensuring that our voices are heard. The evolution of social media is also forcing an incredible transformation in PR and corporate communications – its most dramatic to date; even more significant than the introduction of radio, television and motion pictures. Engage or die Social media is about speaking with, not “to” or “at” people. It all starts with respect. Listening is marketing Participation is marketing. Media is marketing. Conversations are marketing. Comments are marketing. http://www.briansolis.com/2007/06/future-of-communications-manifesto-for.html http://www.flickr.com/photos/hyku/2789806344 (CC)
  • 17. Bidra med bra innhold! Kommuniser og delta i dialog! Oppfordre til innholdsproduksjon! INNSATSVILJE
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Notas del editor

  1. VELKOMMEN