1. LADY GAGA A Marketing Product Study of Lady Gaga’s communication strategy

4. LADY GAGA’S CHILDHOOD

7. Musical education Learned piano by ear at the age of 4. Classical music

8. BEFORE…

9. AFTER ! L A D Y G a g a

11. Lady Gaga’s name origin :

13. Lady Gaga’s IMAGE BUILDING

16. Lady Gaga’s strategy : BEING SENSATIONAL

17. Lady Gaga’s originality and style

19. PROVOCATION OFFENSIVE or AWESOME ?

21. A proactive woman « To have this lipstick as a reminder in your purse, that when your man is laying naked in your bed, you go into the bathroom, you put your lipstick on, and you bring a condom out with you. » Viva Glam Campaign for MAC AIDS FUND

24. Lady Gaga, the queen of the CO-BRANDING and PRODUCT PLACEMENT strategies.

29. Co-branding with fashion and cosmetic brands H & M

32. Product placement Telephone (feat Beyonce)

38. EXAMPLE