1. LAWRENCE CHARLES ABRAHAMSON
abrahamson.lawrence@gmail.com
professional experience
I am a designer who explores the boundaries of
strategy, design and experience. I continue to seek new
permutations of thought through challenging orthodoxies, looking
to cultural analogies and exploring “the adjacent possible.” In 14
years of professional experience in international contexts and on
interdisciplinary teams, I have practiced and promoted design
in a variety of project types including retail & brand, healthcare,
workplace, higher education, and scientific research for clients such
as Reebok, Memorial Sloan-Kettering, Pokemon USA, ING Direct,
and Publicis Asia. Additionally, personal endeavors have given me
expertise in artistic installations, outdoor adventure sports, travel &
tourism, fitness & health, and Asian cultures.
Drawing on my breadth of experience, capabilities to lead and rigor in
research and design innovation methodologies, I can solve a range of
problems in inventive ways. With an eye towards strategic planning
and service design, I am always the advocate of the end user and
champion of compelling cases for change. I enjoy collaborations,
working as a team to add layers of depth through iteration,
crafting stories which excite and generating forward momentum. A
cheerleader and shepherd, I am well-versed in the complete life cycle
of projects and actively bring ideas from the fragile stages of a spark
through the reality of fruition.
select projects
Judd Goldman Sailing Program | 2010
(with Marco Cimatti)
Chicago, IL
Service Designer integrating two previously separate programs into
one seamless organization. In addition to conducting user group
interviews, site observations and client workshops, created facilities
upgrade plan, visualization framework for program offering tracks
and service design blueprint.
ING Direct | 2005
(with Gensler)
New York
Design Planner for conceptual prototype development of a new
home mortgage offering with aspects of delivery innovation
including an expanded customer experience, unique channel
development and delivery of witty ING brand through physical space.
Chicago Loop Alliance (Art Loop Open] | 2010
(with Raphael D’Amico, David Kodinsky, Joe Fleischhacker)
Chicago, IL
Experience Designer collaborating with project team to develop
experience map for inaugural publicly voted art exhibition occupying
Chicago’s Loop district. Facilitated brainstorming workshop
with key stakeholders and partners. Prototyped voting scenarios
incorporating the range of public’s aptitude towards technology.
An Asian perspective of space | 2008
Singapore
Visiting Researcher exploring how space is perceived in Asia and
ways one could demonstrate those understandings through aspects
of experience and service design, resulting in a white paper and
public installations.
CEDIM | 2011
Visiting Professor of Innovation
Monterrey, Mexico
Development and teaching of six week user-centered design
research course to undergraduate students as preface to semester
studio project.
SMARTSMART | 2007–present
Founder, Design and Experience Consultant
Singapore
Interior and experience design for public spaces, workplace
and exhibition design.
//exhibition design / master planning / user research / local
liaison / design opportunities study / workplace / web strategy//
select projects: Academic Medical Center Master Plan at NUS &
NUH / Publicis Asia Workplace Development / Best of ADM
Year-End Exhibition / Art, Design & Media Design Opportunities
Study / Urban Redevelopment Authority Tradeshow Concept /
Singapore Tourist Board Exhibition Proposal / 2010 Youth Olympics
Game Project Proposals / Media Development Authority Web
Portal Proposal
DIGITAL CREATIVE CENTER | 2008
Visiting Researcher
Singapore
Invited grant-based project comprised of secondary research and
travel explorations into eastern concepts of space and community.
//white paper / curriculum development / public installations//
gensler | 2004–2006
Associate, Senior Designer
New York, NY
Strategic consulting, retail branding and interior design for projects
located from New York, NY to Seoul, Korea.
//strategic planning / conceptual development / retail design /
branding / workplace / experience design / master planning / lobby
repositioning//
select clients: Pokemon USA / Novartis / Reebok / Greg Norman &
Rockport / ING Direct / Trump & Gucci / Lehman Brothers / 1 Times
Square / 1095 Avenue of Americas / Comcast / Madison Square
Garden / Weight Watchers / Marc Ecko Enterprises
zIMMER GUNSUL FRASCA PARTNERSHIP | 1997–2003
Associate, Project Architect and Designer
Portland, OR; Washington, DC; New York, NY
Project Architect and designer from conceptual development
through construction administration for projects located from Davis,
CA to Istanbul, Turkey.
select clients: Memorial Sloan-Kettering / US Consulate General /
Univ. of California / Portland Int’l Airport / Oregon Convention Center
education
IIT, institute of design | 2010
Chicago, IL
Master of Design Methods
SYRACUSE UNIVERSITY | 1996
Syracuse, NY
Bachelor of Architecture

2. Arpita Agrawal
www.innovation-playground.com
Chicago IL
arpita@id.iit.edu
(312) 952-5604
Information and User Interface Design
Objective
To obtain a full or part time position creating strategic interactive and information design solutions. To align innovation strategies with
user experience and business rationale.
Summary
Designer with over fourteen years of multidisciplinary experience that includes interactive, visual and product innovation. Experienced
in strategic design processes and implementation. Knowledgeable in using design methodologies, frameworks, models & processes,
conceptual modeling, personas, storyboards, scenarios, wireframes, design prototypes & design specifications. Adept at integrating
qualitative, quantitative and secondary research. Motivated interdisciplinary team player. Able to plan, prioritize and coordinate to meet
deadlines.
Selected Professional Experience
Education
DESIGN CONSULTANT 2009 to Present
Various design projects included web site design, software interface’s
user interaction and design specification quality analysis, business concept design and branding.
IIT Institute of Design, Chicago, USA (www.id.iit.edu)
Master of Design Methods 2005
Design Planning
(Additionally, Entrepreneurial Finance at IIT Stuart School of Business)
DESIGN & MARKETING, 2006 to 2008
Infrastructure Engineering Inc., Chicago, IL
Content strategy, information architecture and design of web site
(www.infrastructure-eng.com), brochures, print collateral and brand
management. Based on work flow analysis redesigned software
user-interface of Deltek Vision for inhouse efficiency. Worked on
communication design, business development, processes, market
strategy and implementation in the architectural-engineering industry.
Techknow Engineering LLC, Chicago, IL
Communication design, information architecture, business strategy and
development, marketing strategy and implementation in architecturalengineering industry.
PRODUCT DESIGN 1994 - 2004
Otis Elevators Ltd., Mumbai
Designed an “Observation Elevator Car”. Reduced cost by 7.8% and
weight by approximately 750 lbs. Interface of elevator call buttons
adapted worldwide.
Product Design Internship
Siemens, Medical R&D, Mumbai
Designed Tomography (X-ray) user interface and controls based on
research, ergonomics and cognitive human factors.
GRAPHIC DESIGN 1994 - 2004
Design Consultant
Web design, branding, logos, print graphics, promotional graphics, book
layouts and font development.
ADJUNCT FACULTY 1995 - 2003
National Institute of Fashion Technology, New Delhi
Faculty for Design Process, Elements of Design, Ethnographic Research
& Documentation.
Skills
Design Planning & Strategy
Innovation Methods I Analysis and Synthesis I Market Analysis I User
Research I Trend Analysis I Human Factors Analysis I Scenario Writing
I Strategic Planning I Portfolio Planning I Product Planning I Wireframe
Development I Rapid Prototypes I New Product Definition I
Tools
Adobe Illustrator I Adobe InDesign I Adobe Photoshop I CorelDraw I
Dreamweaver I Flash I MS Office I PowerPoint I Excel I Project I Visio I
Business Plan Pro I Deltek I Act I
Conferences & Seminars
DMI: Creating the Perfect Design Brief 2008 I Sustainable Communities
2004 I Invention 2 Venture 2004 & 2005 I Institute of Design Strategy
Conference 2005 I About, With and For Conference, on Human Centered
Design 2004
National Institute of Design,
Ahmedabad, India (www.nid.edu)
5 Years Professional Education Programme 1994
Industrial Product Design
Projects at Institute of Design
Strategic Planning Identifying opportunities for PayPal in the booming
digital gaming industry, by researching industry, trends, technology and
user behavior to develop possible future scenarios. Strategic opportunities for PayPal in the gaming industry in those possible futures.
Visualization Method for potential outcomes of innovations, developed
to overcome grand challenges.
Business Strategy to locate inter-disciplinary experts and collaborate
their skill set with midsize businesses.
Innovation Platform iNews for Apple, to deliver user-configured, relevant, aggregated and scalable news from credible sources in variable
formats.
Brand Strategy and Implementation Plan for brand repositioning of
CDW, one of Fortune 500’s fastest growing companies.
Structured Planning for Large Scale Systems conceived an “Evolutionary Housing System” for the changing global housing needs. Created
concepts and floor plans customized to user need by using prefabricated,
grid-based structural and surface elements.
Noteworthy
Index Awards, Denmark, Top Nomination 2005
“The Evolutionary Housing System” in the category “Home”
http://www.index2005.dk/Members/laconte/homeObject#
Best Short Fiction Film Award 1992
‘Totanama’ won the 39th National Film Festival, India
Production Planning & Execution, Production Design & Budget
Portfolio
http://www.innovation-playground.com
Work Authorization
US Permanent Resident (Green Card Holder)

3. Amir H. Arabkheradmand
M.Arch., M.Des., M.B.A.
amira@id.iit.edu
474, N Lake Shore Dr, Apt 2204
Chicago, IL 60611
(312) 810 - 8043
Design and Planning Experience:
Executive Experience:
Design Planner Academic Projects
Undisclosed MRO Supplier, 2011
Cofounder and Director Arapi consultant
Airport development department, 2008 – 2009
Conduct primary research and analyze existing services and customer needs
to inform customer relationship strategies and redesign service offerings.
Create user personas and visualize design concepts.
Salvation Army, 2010
Analyzed various sets of insights from user and industry studies. Created,
evaluated and visualized new concepts to grow the Salvation Army customer
base by improving stakeholder experiences.
Shift, 2010
Planned a new sharing/recycling system employing a reward-based gaming
environment website and smartphone application.
T-Mobile, 2010
Challenged by parent and tween conflicting visions about mobile phone use,
conducted user research and studies on available products and solutions
to inform a new wireless communication experience. Developed a handset
device through concept visualization, storytelling and prototyping.
System planner Arapi Consultant
Established Airport Certificate System, 2008
Designed procedures, associated forms and training materials.
Designer Design Core [4s] Architecture Consultant
Architecture design and modeling projects, 2004 – 2007
Research and Academic Experience:
Research Associate for Executive Education, 2010
Institute of Design, Illinois Institute of Technology
Executive Education Summer Course
User Researcher
Academic Project
Chicago Corner Stores, Mexican High Frequency Stores, 2010
Generated concepts for small-scale convenience stores inspired by in-depth
user observation study. Applied ethnographic interviewing and shadowing
techniques.
Arapi Consultant
Decrease Delays in Congested Airports, 2008
Conducted user research focused on various stakeholder groups, including
passengers, operational staff and air traffic controllers.
Teaching Assistant
Institute of Design, IIT, 2010 - 2011
Problem Framing and Decision Making Courses
School of Art & Architecture, IAU, 2002 - 2006
Architectural Design Studio, and History of Architectural
Research Assistant
Iran Civil Aviation Organization, 2003 – 2004
Airport development systems
Sharif Entrepreneurship Center, 2002 – 2003
Entrepreneurship in Small Businesses
Building and Housing Research Center, 1999 – 2000
Improving Architecture Courses Curriculum in Iran
Aviation research and consultant company
Assistant Director Design Core [4s]
Development and Quality Management 2007
Project Coordinator Design Core [4s]
International EPC Housing Project, 2004 – 2006
Architecture and urban design consultant
Member of Board of Editors
Iranian Architecture Quarterly, 2002 – 2009
Contemporary architecture reviews and critiques
Education:
Institute of Design, IIT Chicago, 2011 exp.
Master of Design
Stuart Business School, IIT Chicago, 2011 exp.
Master of Business Administration
Course works:
Planning and Strategy
Decision Making
Interaction Design
Prototyping
User Observation
Agent Based Modeling
School of Art & Architecture, IAU Tehran, 2008
Master of Architecture
Skills:
AutoCAD
Adobe CS: Photoshop, InDesign
SPSS
MS Office; Access, Project
Photography
Prototyping and Modeling
Rapid Sketch Ideation
Aviation Systems and Procedures
Personal Interests and Experience:
Road Trip in 21 countries and 23 states in the USA
Living experience in Middle East, Asia and the USA
Aviation and Flight
Photography:
Some Frames of Europe, Group exhibition, 2004
Niavaran Cultural Center, Tehran
Darkness, Individual exhibition, 2005
Cafe Ax Gallery, Tehran
Made in China, Group exhibition, 2008
Khark Gallery, Tehran

4. stefani rosa
bachetti
1 804 874 5639 | stefani.bachetti@gmail.com
selected experience
National Cheng Kung University
Nantou, Taiwan
Summer 2010
intent
Develop successful product, service, and experience
offerings through the revelation of hidden trends between
societies and the factors that influence their lives.
Designer. Competed in NCKU’s International Design
Workshop. Collaborated with team to develop a
new product within project parameters: modern toy
inspired by folk toys.
Kwajalein Atoll High School
Guegeegue, Kwajalein Atoll, Marshall Islands
Summer 2008-Summer 2009
Educator. Designed and carried out lesson plans
for 9th, 11th, and 12th grade Art, Earth Science, and
Physical Science classes, respectively, using limited
resources in a developing nation.
ALKAN Shelter, LLC
Fairbanks, Alaska
Fall 2005-Summer 2008
Industrial Designer. Cooperated with architects
and engineers to design and build carbon composite
mobile shelter systems for government contracts.
Created 3d models and animations, 2d engineering
drawings, graphics, and presentations for clients.
The Egg Factory, LLC
Roanoke, Virginia
Summer 2003 & 2004
Innovation Consultant. Provided alternative
methodologies and unique program insight for
internship program. Mentored sixteen interns
brainstorming ideas, writing comprehensive business
plans, including marketing research and financial
analyses.
U.S. DOE Solar Decathlon
Washington, D.C.
Fall 2002
Designer. Involved in construction, exhibition,
documentation. Project awarded BP’s Creating
Breakthrough Solutions Award, 1st in Design
Presentation and Simulation, 1st in Getting Around,
5th overall.
capabilities
Ethnographic Interviewing, Data Analysis and Insight
Synthesis, Trend Identification, Engagement Executions,
Information Communication, Usability Methods.
Flash, Dreamweaver, HTML, 3d Studio Max, SolidWorks,
Rhino, InDesign, Photoshop, Illustrator, Premiere.
Metal, wood and foam working, ceramics, knitting,
photography, and screen printing.
thesis
Output for Input
When data and information is passed on, whether within
a company or from consultant to client, how much of that
data is used and how much is thrown away? In the interest of
maximizing solutions and minimizing waste, Output for Input
breaks down how to properly communicate research in order
to facilitate successful results.
et cetera
ServiceID Student Organization Founder
Senior Class Faculty Advisor, KAHS
Dual Citizenship, US and Germany
awards
Honorable Mention, International Design Workshop, NCKU
Dean’s List, successively, Virginia Tech
Design Development Research Grant, Virginia Tech
Visual Research Award, VT Graduate Research Symposium
Project Feature, ID Magazine Annual Design Review
Editor’s Choice, International Contemporary Furniture Fair
National Society of Collegiate Scholars
VT IDSA Student Secretary
education
Master of Design; Design Strategy, Research, expected Spring 2011
Institute of Design, Illinois Institute of Technology, Chicago, Illinois
Bachelor of Science; Industrial Design, Magna Cum Laude, Spring 2005
Virginia Polytechnic Institute and State University, Blacksburg, Virginia

5. Leticia Araujo Baião
labaiao@gmail.com / +1 (312) 282 5988
Professional Experience
Freelance | feb 2007- 2010 Designer, development of ethnographic
research, products, stands, visual identity and print. Working in
companies such as MJV Technology and Innovation, Fibra Design
and Artes & Ofícios.
MBA Cultural | jul 2009- oct 2009 Product Designer, development,
detailing and production of interactive objects for science exhibitions.
Artes & Ofícios | apr 2008-jun 2009 Industrial Designer, detailing,
prototyping and coordinating production of point of sale displays
and small products.
ESDI | mar-jul 2007 Teacher Assistant for the ‘Microsoft Design
Research 2007’ project, assistance to teachers Noni Geiger and
Eliane Jobim in tutoring students and producing graphic material for
communication of projects.
Motorola/ESDI| may-jul 2006 Intern Motolab II, development of
user research and opportunity analysis for communication solutions.
Coordination of the intern team and presentation of methodology
and proceedings used in the first edition of the Motorola and ESDI
cooperation lab.
Cláudia Zarvos | mar-jun 2006 Design Intern, development of
exhibitions, print material and residential furniture.
Zidesign | jul 2005-jan 2006 Graphic design intern, development
of brands websites and print material. Construction of banners and
websites using flash and html.
Motorola/ESDI | sep 2004-mar 2005 Intern Motolab, research
focused on users from economic classes C and D (Brazil), analysis of
consumer profiles and development of projects for cellphone hardware.
Projects
Graduation Project | mar-dec 2007 Study on Collaboration
Between Design School and Small Businesses, guidelines for future
interactions and a case study, investigation of ways, possibilities,
advantages and disadvantages that collaborative projects can bring
to design education and local businesses.
Project Exploring Interactions | sep 2006-jan 2007 Volunteer!,
within the theme ‘Trade’, development of a product aiming at
stimulating communication and interactions among people involved
and interested in volunteering.
Microsoft Design Research | mar-may 2005 Moby, development of
a conceptware, given the theme “Time: sharing, remembering
and organizing”.
Electrolux Global Design Lab | mar-jun 2004 Nous, development
of a line of domestic utensils - refrigerator, stove, dishwasher and
washing machine, focused on a young audience.
Education
Graduate Illinois Institute of Technology - Stuart
School of Business and Institute of Design
2010 - 2012 (expected graduation)
MBA/Mdes Dual Program
College Universidade do Estado do Rio
de Janeiro - Escola Superior de Desenho
Industrial 2002 - 2007
Bachelor of Graphic and Product Design
*Exchange program, TU Delft - Netherlands
2006/2
1 semester from Design for Interaction
master programme
High School Colégio Salesiano Santa Rosa
1999 - 2001
*Exchange program Athens HS - Illinois, USA
1999/2 - 2000/1
Other Activities
Brazil Design Week | 2008
Social Design International Forum | 2007
Design Students National Meeting (Ndesign)
2002, 2003, 2004
Synthesis in Time: ESDI 40 years | 2003
The creative process | 2004 Prof. Charles
Watson - Parque Lage Visual Arts School
Languages
Fluent English Complete course at Brasas
E.C., Michigan diploma of profiency in
English, Toefl iBT 105/120.
Software
SolidWorks, Rhinoceros 3D, 3D max,
Illustrator, Photoshop, In Design, Flash,
Dreamweaver, AutoCad 14, Microsoft Office
and Microsoft Access.

6. Tanushree Bhat
tanu@id.iit.edu
geraniums@gmail.com
(312) 515-4576 • 25 E Delware Pl, #507, Chicago, IL 60611
Seeking experiences where I can take on challenging research
projects and wicked problems, specifically related to new
emerging markets and work with a multidisciplinary team in
p
lanning and development of insights into opportunities.
Experience
Summer Associate, Doblin- A Monitor Group Company, Chicago, USA
May 2010-July 2010
Design Researcher Communication Designer, Onio Design Pvt. Ltd.
Pune, INDIA, Jan 2008-Mar 2009
Education
IIT Institute of Design, Chicago, IL
Master of Design Candidate, Expected 2011
Coursework in Design Planning, User Research
and Systems approach to planning, Strategic
Design Research for Base of the Pyramid.
Color Material Finish (CMF) Strategy 2010 for LG Mobile phones in India.
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•
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Appointed project lead and strategist. Conducted in depth customer and expert
interviews in four major Indian cities using ethnographic tools to understand
sociocultural implications and key design attributes for CMF preferences.
Worked with a color expert to create CMF preference maps, physical mood
boards and swatches for client presentations. Gained experience in
forecasting trends.
Gained experience in market data analyses. Presented maps hi-lighting the
changing patterns in trends of CMF preferences in India.
In charge of communication. Designed and presented the final CMF strategy
report at the LG headquarters in Seoul, Korea.
Srishti School Of Art Design and Technology,
Bangalore, INDIA
Diploma in Communication Design, 2006
Coursework in Design for Community (a
contextual learning lab)
Academic Projects Awards
Vital India Research 2009/2010 for SAMSUNG- Brand strategy and Design
Direction for six product categories in India.
Awarded certificate of commendation in
recognition of the final diploma project.
•
“To Be and What To Be”- A Web site (pilot)
allowing a young person (15-20yrs) to articulate
and explore the different issues that surround the
idea of choosing a career path.
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Conducted user interviews and market research, in four major Indian cities for
six product lines; washing machine, refrigerator, microwave, television, home
theatre and digital camera.
Analyzed data, created insight clusters, mapped user behaviors, defined
segmentation and articulated design directions for the product
development team.
Created brand perception maps in each product category and identified
opportunity space for the Samsung brand.
Sketched and participated in early concept generation for products
In charge of communication. Designed the final presentation for client in Korea.
Co-Authored “What India Wants”, a trend report, with Mr. Manoj Kothari, Director,
Onio Design; For Global Design Resource (GDR) research consultancy, UK, published in
2008.
Design Lead, Live INDIA Project, NOKIA Design Oasis
Bangalore, INDIA, Aug 2007-Dec 2007
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Led team of three design students through the entire process of user research to
conceptualizing a phone design for a specific user category defined by NOKIA.
Created personas, scenarios, interaction flows and promotional material
around the concept.
Exposed to Nokia’s approach to research methods, segmentation, trend analysis
and forecasting.
Designed and presented final phase deliverable to visiting Nokia design team
from London.
Communication Designer, Quicksand Design Studio, Delhi, INDIA
Jan 2007-Aug 2007
•
Designed and detailed a storyboard for a five minute animation film with a voice
over for a non profit citizen journalism magazine Civil Society.
Communication Designer (Summer Associate), HP Labs
Bangalore INDIA, Jun 2005
•
Designed communication material and packaging for their first product launch
The Gesture Keyboard.
Nominated at the INDEX Design Awards, 2003
Copenhagen in the category of “Community”
“Eco Source”- Designed information
architecture and proposed an idea of an
‘Eco Source’ for Indian cities. The source
was designed to be more than a directory by
additionally providing different ways to make an
informed choice in being eco friendly in your city.
Skills
Ideation sketching, user research and analysis,
story boarding, preparing design deliverables
(presentation materials), facilitation in design
process.
Expertise working with Adobe Design Suite
(Illustrator, Indesign, Photoshop)
Familiar with video editing software- Final Cut Pro
(Mac OS)
Interests
BoP, experience modeling service design

7. Lauren Braun seeks a summer
internship applying human-centered
design methods to business problems
in a collaborative environment.
laurengbraun@gmail.com
(248) 303 5978
Experience
Education
Jasculca Terman and Associates Chicago, IL
Account Executive Aug 2008 – Aug 2010
IIT Institute of Design Chicago, IL
Master of Design, expected 2013
Independent, 50-person strategic communications agency specializing in public affairs, event
management, print and web design, new media, and video production.
Emphasis on human-centered design.
Coursework in user research, product design,
graphic design and branding, digital media,
photography and 3D modeling.
Exelon: Designed sales presentation and managed collateral development to help
market new nuclear power services. Researched, evaluated and organized climate
change policy-focused speaking opportunities for company executives.
Pfizer: Wrote and pitched stories on patient safety issues to Illinois print, TV and radio
outlets as part of coordinated national advocacy campaign.
Poetry Foundation: Created communications strategy and designed materials to boost
public support during construction of controversial new facilty.
DeVry Inc: Managed day-to-day PR activities for AZ, IL and FL campuses of the
Chamberlain College of Nursing. Planned Florida campus grand opening.
Illinois Holocaust Museum: Executed publicity strategies for Museum events,
generating media coverage in the Tribune, Sun-Times, NPR, ABC, NBC and PBS.
Northern Trust: Profiled public pension funds to support business growth.
Operations: Designed and drove firm-wide transition from paper to digital media clips.
Training: Developed and taught seminars on Excel, FileMaker Pro and RSS.
Aflatoun: Child Savings International Amsterdam, The Netherlands
Communications Manager Jan - Dec 2007
WelcomeID co-chair, InsideID co-chair.
University of Michigan (Ross) Ann Arbor, MI
Bachelor of Business Administration, 2006
graduated with honors
Focus on information systems. Coursework in
operations, corporate strategy, usability/HCI and
management consulting.
Editor-in-Chief of business school’s weekly
newspaper. Co-founder of annual student art
auction raising $30k for charity.
University of Michigan Ann Arbor, MI
B.A. in Art History, 2006
member of honors college
Coursework in 20th century art and architecture,
criticism and semiotics.
Non-governmental organization providing financial education to children in developing countries.
Wrote article on children’s financial education published in The Swiss Human Rights
Book. Designed textbooks and manuals, and oversaw website redesign, taking into
account language, hardware and accessibilty issues of partners in 30+ countries.
Awards
Arts at Michigan Ann Arbor, MI
Funding and Financial Coordinator Jan 2003 - Jul 2006
Ross School of Business
2006 Leader in Thought and Action
2005 B.B.A. Service Award
University office responsible for integrating arts and culture into the undergraduate experience.
Helped bring visual art, theater, film, dance, poetry and musical performance to campus
by administering $20k/year grant-making program for student and faculty arts projects.
Skills
MS Word, PowerPoint, Excel; FileMaker - Advanced
Adobe InDesign, Illustrator, Photoshop - Intermediate
Rhino, Graphite, Flash, FinalCut Pro - Beginner
Product prototyping, sketching, photography - Intermediate
I excel at running meetings, managing complex projects and keeping team momentum
going. I am organized and detail-oriented, and I love exploring the pragmatic side of
design problems. I also enjoy honing my technical skills and teaching them to others.
Institute of Design
2010 Jay Doblin Memorial Fellowship
More
I really love words. A competitive game of
Scrabble and the Sunday crossword are two of
my favorite activities. I like reading, especially
about the history of science and human
discovery. Contemporary fiction, too.
I’m into cooking, restaurants, and trying new
foods and cuisines. I’d like to eat my way though
every country in the world – I’ve made it to 22
so far. In a pinch, I can read menu-level Dutch
and German.

8. 3550 N. Lake Shore Dr. Apt. 803
Chicago, IL 60657
Jared A. Bryll
Objective
Experience
Phone: 810.348.0772
E-mail: bryll@id.iit.edu
Obtain internship to learn from and work with similarly passionate people in the field of design.
Eaton Corporation
Application Engineer
Fayetteville, NC
June 2007 - August 2010
• Interacted with sales team and customers to determine style of Motor Control Center needed
• Designed and processed MCCs to meet customer requirements
• Troubleshot component problems throughout the MCC manufacturing process
• 5S auditor
Design Engineer
• Worked with cross-functional team pertaining to Motor Control Center applications
• Configured MCC component layout
• Designed, prototyped, and tested MCC FlashGard units
• Developed Remote Racking Accessory: market analysis, design, prototype, test, manufacture
Patent Pending / Application 20090301851
• Developed MCC FlashGard Pad Lock Device: market analysis, design, prototype, test
• Design For Six Sigma trained
• Communicated with off-shore design resource to ensure proper quality of output
• Conducted kaizen event to organize reference material for increased productivity
• Team 5S coordinator
• Assisted Westover High School with FIRST Robotics Competition
Faurecia
Auburn Hills, MI
Internship with Automotive Interiors Division
Summers 2004 and 2005
• Worked with instrument panel, center console, and door panel applications
• Assisted in developing the bill of material for the instrument panel and center console
• Produced prototype parts using plastic injection molding, thermoforming, and vibration welding
• Revised and developed the instrument panel build schedule
• Created part detail drawings to illustrate open issues
Education
IIT Institute of Design
Master of Design Candidate
Chicago, IL
May 2012
Design Planning, Observing Users, Decision Making, Systems Workshop, Design Communication,
Understanding Context, Problem Framing, Prototyping Methods, Design Analysis
Ferris State University
Big Rapids, MI
B.S. in Mechanical Engineering Technology
May 2006
Program accredited by ABET
B.S. in Product Design Engineering Technology
Awards
Skills
Activities
Young Artists of Today! Exhibition Award of Recognition, artist merit award, 2001
Proficient with Inventor, AutoCAD, and ProEngineer software, experienced with designing for sheet
metal and plastic manufacturing processes, concept to completion design, patent search and
process, InDesign, Illustrator, Photoshop, and LabView software
snowboarding, mountain biking, surfing, music, ultimate frisbee

9. Research + Design
t: 734.673.7895
Rebecca Buck
Chicago, IL
becky.buck@gmail.com
Skills
• 3 Years experience conducting qualitative research including interviewing,
participant observation photo-documentation, online journal studies, and focus group facilitation
• Ability to develop visual communication materials and narrative flow
• Experience with rapid behavioral prototyping for concept testing
• Excellent organizational skills
• Comfortable self directing and working independently, but enjoy working in collaborative teams
• Proficiency in industry software, (InDesign, Illustrator, Photoshop, PowerPoint, Pinnacle, iMovie)
Work Experience
Independent Contractor. Design Research Consultant
September 2010 - present
Mindseye Research Group. Focus Group Facilitator.
August 2010- September 2010
Provided on-site administration and moderator support for focus groups.
Adecco Technical Engineering, Research Design Consultant for SC Johnson Corporate New Products Division
October 2009 to June 2010
Assisted in conducting qualitative research and helped direct the expansion of current product line. Worked with the
team to develop an existing website by providing graphic alternatives, helping to oversee unified implementation
of brand guidelines, and advocating for user experience based on primary and secondary qualitative research.
Doblin Inc., a member of Monitor Group, User Research Consultant
December 2009 to February 2010
Conducted qualitative research and analysis through on site interviews, an online journal study, and database
management. Created thematic videos of interview participants for use at client workshops.
Doblin Inc., a member of Monitor Group, User Research Consultant
March 2009 to May 2009
Designed and fielded an online journal study, developed research protocol and presentation visuals for clients,
and provided research support including database development and interview analysis.
Multiple short-term freelance projects
August 2008 to February 2009
Doblin Inc., a member of Monitor Group, User Research Consultant
March 2008 to June 2008
Supported the research team by monitoring online diary studies and creating presentation visuals of synthesized data.
.
Bradley-Thompson Tool Company, Purchasing Agent
November 2001- August 2004
Simplified office forms and documentation to efficiently maintain ISO compliance. Implemented internal communication
building strategies, and process control flow charts.
Education
IIT Institute of Design Stuart School of Business
MDes/MBA duel degree candidate
Expected graduation Spring 2012
Columbia College Chicago
Graduated with honors, BFA in Product Design
May, 2008

10. Kate Callahan
+1 847 917 2816 | k.calla@yahoo.com | Seeking design research and consulting opportunities in Chicago
EDUCATION
EXPERIENCE
Master of Design Methods, Spring 2011
Illinois Institute of Technology
Institute of Design
- Coursework in ethnographic research,
product development, strategic planning and
creative process management.
- Project focus on human-centered product
and service innovations for renewable energy,
recycling, and healthcare experiences.
Freelance | Chicago, Illinois | Research Lead | 2010-present
•
Plan, conduct and analyze user insight and information architecture research for Modern Healthcare, a Crain
publication for healthcare management professionals.
•
Interview financial analysts to inspire and evaluate approaches for a software redesign project at Morningstar.
Bachelor of Science in Human-Computer
Interaction, 2004
DePaul University
- Graduated with Highest Honors
- Minor in Anthropology and Archaeology
SKILLS
Usability testing, design ethnography,
contextual interviews, card sorting and
information architecture, customer journey
mapping, service blueprinting, eyetracking,
expert reviews, depth interviews and focus
groups, idea generation, task analysis, voice of
the customer survey collection and analysis,
remote and live meeting facilitation, global
project collaboration, client relations, and
vendor management.
TOOLS
37signals Basecamp
Adobe CS4 InDesign, PhotoShop
Apple iLife FinalCut Pro
Cisco WebEx
Citrix GoToMeeting
HTML CSS
Microsoft Office, SharePoint, Visio
OmniGraffle
OptimalSort
Techsmith Morae SnagIt
Tobii Studio
WebSort
HSBC Group | Mettawa, Illinois | Behavioral Researcher | 2008-2010
•
Designed and conducted laboratory-, interview-, and observation-based research on the needs of globally
distributed customers and staff for one of the world's largest financial services companies.
•
Synthesized research findings into actionable insights and designs for software, web sites, and operations at a
customer-conscious and sustainability-focused organization. Ensured global design vision was executed to meet
accessibility standards, regulatory compliance and legal considerations appropriate to each country.
•
Interacted with staff, customers and key stakeholders across the lines of business, from contact centers and
branches to investment product management, corporate communications and offshore development teams.
•
Successfully owned multiple high-visibility project engagements on a concurrent basis.
Cars.com | Chicago, Illinois
User Experience Manager/Producer for User Research | 2007-2008
•
Created and managed a monthly research planning cycle for a leading nationwide third-party automotive
shopping website and its specialty brands.
•
Defined and conducted usability tests, mental/task models, card sorting exercises, heuristic reviews, web-based
surveys and in-person focus groups to support new and existing product offerings.
Associate Producer, Research | 2004-2007
•
Pioneered the first internal usability research projects for major product releases. Outfitted and managed the
company's first internal usability research lab.
•
Oversaw company's first consumer-generated vehicle reviews product.
•
Sourced and edited rebate and financing content across 25 automotive brands.
DePaul University | Chicago, Illinois | Assistant to the Director of Benefits | 2002-2004
•
Conducted interviews and reported findings for a nationwide benchmark survey of peer institutions to shape a
benefits plan redesign project.
•
Maintained and ensured accuracy of employee benefits-related content on intranet; wrote process documentation
for vital PeopleSoft administration tasks.
Harper College | Palatine, Illinois | Office Assistant | 2000-2002
•
Performed administrative duties for the Department of Music and Art, including student registration and reception.
Designed and built the department's first-ever website.
Galyan's Trading Company | Schaumburg, Illinois | Assistant Department Manager | 1998-1999
•
Member of team that opened the service-driven retail sporting goods chain's flagship location in Schaumburg.
Consulted on-site with staff for the opening of the Mall of Georgia location in Buford, Georgia.
•
Provided customer service and implemented merchandising plans for apparel and footwear departments. Assisted
in hiring and management tasks for 10-25 person teams.

11. Anthony Caspary
2256 N Cleveland Ave, Apt 407, Chicago, IL
email caspary@id.iit.edu
cell 805.302.0631
Acumen
Product and UX design, business strategy and analysis, user research, prototyping, management
Experience
Wheelwell.org
Personal Mobility Developer, 2010 - | Chicago
Currently working toward the development of a unique hybrid manual wheelchair and service model
as part of an ID thesis project. Focus is on the formulation of product strategy and design of
mechanical systems while gaining immersive knowledge of the assistive technology industry.
Resonic NDT Systems
Design Engineer, 2007 - 2009 | Camarillo, CA
Led physical design activities and shaped corporate communications for a start-up producer of
manufacturing technology. Worked closely with clients and contractors to design time sensitive, high
value, engineered products. Originated several instances of novel and patentable IP. Self taught
industrial design, CAD (Solidworks, AutoCAD), and manual machining for prototyping.
Bear, Stearns and Co
Equity Research Sales Associate, 2007 - 2008 | Los Angeles
Assisted a team of 4 senior salespeople in coverage of hedge fund and institutional investor clients in
Southern California. Learned and deployed world-class sales and relationship management skills in a
highly competitive industry while deepening my knowledge of securities analysis and trading. Earned
FINRA Series 7 and 63 licenses.
Conservacion Patagonica
Volunteer, 2007 | Coyhaique, Aysen, Chile
Committed 3 months of work to a deep-ecology organization early in its effort to create the Patagonia
National Park of southern Chile. Led volunteer groups, learned land restoration planning, and labored
in the erasure of human artifacts and invasive plant species. Also developed some conversational
Spanish language skill and a deep appreciation of South American cultures.
Viacom: MTV Networks
Production Accountant, 2005 - 2006 | New York
Worked with television production teams in the making of original series and documentary
programming. Wrote budgets, maintained cost reports, analyzed cash flows, and forecasted financial
outcomes for projects including MTV News, My Super Sweet 16, and the Video Music Awards.
New York Philharmonic Orchestra
Marketing Intern, 2002 | New York
Provided statistical analysis of historical ticket sales data and developed models to forecast future
demand. Participated in a large scale rebranding effort. Facilitated focus groups and other research to
inform a campaign aimed at promoting classical music concerts among young adults and students.
Education
IIT Institute of Design MDes, May 2011 exp.
IIT Stuart School of Business MBA, May 2011 exp.
Hamilton College B.A., 2004 | Economics and Mathematics
Interests
Economics, surfing, cooking, travel, table tennis
curriculum vitae 2.7.2011

12. Diana Cheng
dianacheng89@gmail.com | 312.725.3997
www.dianacheng.com
Objective
Experience
Seeking an internship position where I can
apply user-centered methods for designing
compelling experiences
Google, Online Sales Operations Mountain View, CA, 2006 - 2009
Optimization Account Strategist Retail Team, Jan.2009 - Jun.2009
Worked as the marketing strategist of account management team, Retail Industry
Helped manage drive ~$50M/year revenue
Education
Institute of Design,
Illinois Institute of Technology
Master of Design Candidate
Expected May 2012
University of California, Berkeley
Bachelor of Arts, double major:
Political Science Practice of Art
May 2005
Honors
Institute of Design Nathan Fellow, 2010-2011
UC Regents’ Chancellors’ Scholar
Golden Key Honors Society
National Society of Collegiate Scholars
Dean’s Honors List Spring, 2003
Consulted on Google products clients’ marketing campaigns for branding direct response
Researched developed insights about end-users for customized marketing strategies
Thought creatively to develop and implement multi-platform integrated marketing plans, involving
pay-per-click, display/interactive ads, traditional media, YouTube Google Maps
Designed and built display ads for clients as part of collaborative branding effort
Managed interoffice workflow and trained/mentored overseas counterparts
Clients included Zappos.com, Barney’s NY, POM Wonderful, Like.com, Become.com
Projects Honors
“Retail Celebrations Maven” - provided research analysis to rest of Retail Team on industry
trends, consumer behavior and user needs related to holidays and lifetime celebrations
Selected for OSO Rotation Program: collaborated with YouTube, Gmail, Google Voice teams,
meeting with product managers, user advocates, strategists engineers
Optimization Account Strategist
Healthcare Team, Jun.2007- Dec.2008
Helped manage ~100 top Healthcare clients, responsible for ~$30M/year revenue
Leveraged research on healthcare industry trends and competitive landscape
Consulted on product knowledge, ad formats, budgets and integrated marketing campaigns
Skills
Clients included Mayo Clinic, ICON Health Fitness (NordicTrack, ProForm), 1800Dentist
Software
Adobe Illustrator, Photoshop, InDesign
Basic knowledge of Flash Flash Catalyst
Basic Rhino, Final Cut Pro
Microsoft Office
Online tools such as Google Apps, Prezi
Fine Arts
Projects Honors
Customer Service Principles - collaborated with MBA intern and training team to develop and
implement Customer Service Principles for entire dept; used research on customer satisfaction,
consumer needs and employee values, created training modules and incentives
Customer loyalty team - analyzed results of initiatives and explored viability of new programs
sketching, painting, charcoal, graphite, pastel,
prismacolor watercolor pencil
Google OSO Recognition Gold Award 2007
Online
Account Associate, Aug.2006 - May.2007
Search engine marketing knowledge:
specifically pay-per-click strategies for text,
display interactive ads
Identified high potential accounts developed strategies to acquire new business
Projects Honors
Languages
English
Mandarin
Taiwanese
Provided account management support via email, phone, and chat
primary
fluent
conversational
Activities
Co-Chair IDSAB, 2011
Institute of Design Student Activities Board
Planning Committee member, Spring 2010
ID End-Of-Year-Show Planning Committee
Customer Satisfaction Rep: led training workshops, analyzed customer feedback surveys
Member of AdWords Core Educators: provided training and mentorship to newer employees
Industry-University Cooperative Research Program Berkeley, CA
Senior Clerk, Jun.2004 - Aug.2004
Assisted with research, data entry and clerical work
Nordstrom Inc. Walnut Creek, CA
Sales Associate, Jun.2002 - Aug.2002; Jul.2003 - Aug.2003
Delivered excellent customer service in commission-based environment
Analyzed consumption patterns and provided feedback on merchandising
Key Projects
Redesigning State St, w/ Chicago Loop Alliance Chicago, IL Fall-Winter 2010
Co-PM and Visual Design Lead
Transformed a public space into a meaningful place, through research, prototyping, and live
implementation of public interactive display
Next-Gen Mobile Imaging Device, Motorola Chicago, IL Spring 2010
Designed a mobile phone that builds emotional connection through advanced imaging capability,
personalizable interactions, and tacit communication; target users in long-distance relationships

13. Nai-Hwa (Annie), Chiang
Objective
Education
naihwa@gmail.com
(773) 512-2345
http://www.naihwachiang.com
Full-time or internship position as user experience designer and researcher that
embraces user-centered design methodologies.
DePaul University, IL
MS of HCI 2011
HCI research, interaction design, usability engineering, data analysis , HTML, user-centered
web design, usability testing.
Institute of Design- Illinois Institute of Technology, IL
Master of Deign 2009
Focused and practiced design methodologies in the areas of design planning and research
through different academic or collaboration projects.
Chang Gung University, Taiwan
Bachelor of Design 2006
Focused on human-centered product design welfare design and research, design methods,
visual communication design, project planning, color planning, design psychology.
Skills
Operation Systems: Windows, Macintosh
Software: Pro E, Cinema 4D, Photoshop, Illustrator, InDesign, Fireworks, Microsoft Office,
SPSS, OmniGraffle, Axture, Flash+Firework, Keynote, HTML/CSS.
Product design model making: Silica gel, Wooden Model, Spraying, PU models.
Award
YODEX, Taiwan Int’l Young Designers’ Exhibition, Taipei World Trade Center
Graduation project “Bushes” and “Meet By Chances.”
Asus Award 2006, Second Prize
Graduation Project, “Bushes.”
Work Experience
Design research interaction design intern
Sano Research, Chicago, IL (2010/08~2010/11, 2011/01~present)
My responsibility was to study and create the in-car interaction with the design team at
Sano Research through user research, concept development, prototypes and user testing
sessions; then finalized the flows of the interface and interaction that will be applied to
Panasonic’s future cockpit design for the US market.
Strategy design research intern
GRANDFamilies Chicago, Chicago, IL (2009/07~2009/08)
We conducted interview sessions with volunteers, and board member in order to
understand the current situation of this non-profit organization, then came up with new
strategic plan and a web site mock-up for the future operation of GRANDFamilies.
Product research intern
Mustek System, Inc., Taiwan (2004/07~2004/08)
Focused on portable DVD design applying design methods, data research/ analysis,
concept development, 2D modeling, final presentation and evaluation report.
Part-time teaching assistant
Chang Gung University, Taiwan (2003/10~2007/06)
Focused on communication design, exhibition design, design research, material research.
Academic Projects
Please visit my website to view the academic projects I have worked on.

14. YOUNA CHOI
6532 N. Sacramento Ave. Apt #2S Chicago, Illinois, U.S.A. 60645
+1. 312. 806. 3691 | ychoi@id.iit.edu
PROFESSIONAL EXPERIENCE
03. 2010 - 04. 2010
POSTVISUAL, Seoul, Korea
Account Executive | Global Communications Team
• Responsible for localization of Nike’s online PR materials for the Korean
market.
12. 2007 - 07. 2009
MACY’S MERCHANDISING GROUP INTERNATIONAL, LLC, Seoul, Korea
Merchandising Assistant | Apparel Merchandising Division
• Responsible for proper design implementation for the Macy’s 7 private labels
including Alfani, American Rag, Clubroom, and INC.
• Managed 4 apparel vendors’ performance from development and production
to shipment.
• Oversaw $120 million business and increased volume 9% in one year.
• Collaborated with multi-disciplinary stakeholders in the fashion retail
business including product manager, designer, technical designer, colorist,
product evaluator, vendor, quality controller, etc.
05. 2007 - 01. 2008
YMY DESIGN GROUP, Seoul, Korea
Co-Founder (laptop pouch manufacturing company)
• Responsible for design, communication with fabricators, and distribution
channel control.
• Developed brand identity and built a Flash-based website for the product.
• Negotiated $10,000 contract with Pascucci, an Italian premium coffee shop
brand for Limited Edition 2007 Christmas Season promo product.
08. 2005 - 03. 2007
OBJECTIVE
seeking a design research
internship to apply skills
knowledge gained from
graduate studies
ARTN’DREAM, Seoul, Korea
Sales Assistant and Translator (artbook trading company)
• Assisted in art books sales to small retailers and walk-in customers with
unique and diverse interests. Topics included fashion, product design, graphic,
architecture, and interior.
• Created weekly email copy to be utilized for promotional purposes. Translated book reviews for the online customer.
EDUCATION
05.2012
(expected)
08. 2008
ILLINOIS INSTITUTE OF TECHNOLOGY, Chicago, IL, U.S.A.
Master of Design in Design Planning and Design Research, Institute of Design
Completed courses: Observing Users, Design Planning, Systems Workshop,
Design Communication, Understanding Context
SOOKMYUNG WOMEN’S UNIVERSITY, Seoul, Korea
Bachelor of Science in Clothing Textiles, College of Human Ecology
Bachelor of Fine Arts in Industrial Design, College of Fine Arts
Cum Laude, Honor Student
SKILLS
ACTIVITIES
RESEARCH : SPSS, Repast (Agent Based Modeling
CLOTHING TEXTILES SOCIETY | Executive Committee
Sookmyung Women’s University, Seoul, Korea
Tool), Ethnographic Observation, Data Analysis
and Synthesis, Data Visualization, Prototyping
GRAPHIC : Adobe Creative Suite
LANGUAGE : Fluent English, Native Korean
Art Director, 02. 2007 - 03. 2007
• Directed design and publication of promotional materials for the 30th
Sookmyung Women’s University Clothing Textiles Graduation Exhibition.
Core Committee Member of Cultural Department, 02. 2006 - 02. 2007
• Coordinated seminars, fundraising, and various aspects of fashion events.
INTERESTS
CERTIFICATIONS
cooking, traveling, photography, yoga, hiking,
amateur rapper, urban music aficionado
• Microsoft Office Specialist Master Certificate, 08. 2007
Microsoft Business Certification, Microsoft Learning
• 2nd Level Certificate, Color Coordinator, 12. 2007
• 3rd Level Certificate, Color Coordinator, 06. 2007
Tokyo Chamber of Commerce and Industry
• Colorist Industrial Technician Certificate, 06. 2007
Human Resources Development Service of Korea

15. Irene M. Chong
Design Strategist
14 Broadleaf Road
Don MIlls, Ontario
M3B 2C2, Canada
+1 416 445 2062
irenec@id.iit.edu
Objective
Seeking position with a service design, systems thinking and design strategy firm, to create valuable offerings
that align customer and business needs. Able to relocate.
Experience
CEDIM Visiting Professor of Innovation | Monterrey, MX | Jan 11 - present
• Teaching
students user-centered design research methods, to design for the human experience.
Inland Revenue, Gov. of New Zealand Sr. Designer, Innovation Planner | Wellington, NZ | Jan 09 - Jan 10
• Created
a framework for New Zealand’s tax and social policy administration, to transform the agency’s
approach to compliance management.
• Conducted
system analysis by interviewing IR staff at all levels across the organization.
• Taught
design thinking skills and systems thinking methodology Structured Planning to team and
Service Design Department.
• Worked with senior management to enhance understanding of compliance from customer perspective,
improving IR’s contribution to the compliance conversation with OECD countries.
Independent Consultant Design Strategist | USA and New Zealand | Aug 08 - present
• Interviewed
Projects
City of Chicago
Troubled Buildings - Worked with
Mayor’s Office other departments
to develop strategies to minimize
troubled buildings problem. Concepts
aligned city services with resident
needs. Conducted workshops,
workflow analysis, interviews and
ethnographic research.
MacArthur Foundation
Electronic Learning Record Developed a vehicle for the creation,
gathering, reflection and sharing
of social learning experiences.
Conducted ethnographic research,
interviews and behavioral prototype.
GE Healthcare
Cath Lab - Conducted ethnographic
research workflow analysis to
analyze how doctors used the
workspace, the patient experience,
administrative relationships defined
opportunities for improvement.
Skills
•
Design and Software Tools:
InDesign, Photoshop, Illustrator,
Microsoft Office
•
Languages: English, basic French
and Chinese (Cantonese)
•
Others: Research, analysis and
synthesis, identifying strategic
opportunities, writing presentation,
project, budget client management.
About Me
Tireless world traveler with
insatiable curiosity about human
behavior, willing to experience
new things and push comfort
zone boundaries, collector of
cobalt blue glass bottles and other
random objects, avid cook, sailing
enthusiast, aspiring to live, eat
and work in healthy ways all at
the same time. Dedicated to the
advancement of service design.
motorcyclists and industry experts to redevelop the Accident Compensation Corporation’s
motorcycle safety website rideforever.co.nz; developed user and copy requirements based on analysis
and synthesis of interviews.
• Conducted
home interviews, ethnographic research and exploratory workshop with a Fortune 500
telecommunications company to identify new opportunities to apply their technology.
• Validated
research for MacArthur Foundation’s Electronic Learning Record project by leading weekly
observations of students in multi-media programme, to understand how they acquire new skills;
conducted workshop with home schooled children to understand how they share new skills with
others; project became commercial spin-off BettrAt.
Adaptive Path Design Strategist Intern | San Francisco, CA, USA | Summer 07
• Immersed
in multiple consulting projects for large financial institutions and mobile device companies.
developed personas; analyzed/synthesized research findings from user interviews diaries.
• Translated primary research into storyboards to guide client workshop.
• Illustrated
McDonald’s Information Design Intern | Oakbrook, IL , USA | Summer 06
• Applied
contextual research and ran focus groups to understand the needs of employees seeking
higher education opportunities.
• Enhanced
usability of a McDonald’s intranet site, used by 13,000 restaurants across US, by
improving navigation and layout.
Design Research Conference Co-Chair | Chicago, IL, USA | Jan 06 – Nov 06
• Managed
the Institute of Design’s annual student-run conference. www.designresearchconference.org
• Assembled
and led a team of 35 volunteers, overseeing all aspects of the conference, including
content, logistics, marketing, public relations, sponsorship, communication design and production.
• Responsibly
managed budget, raising over 12.5% of the budget through private funding.
Design Exchange Project Coordinator | Toronto, ON, Canada | Oct 04 – Aug 05
•
Organized logistics, marketing material, exhibit installations for various workshops, competitions,
and design festivals - to the great satisfaction of presenters, sponsors and partners.
• Produced
professional development and portfolio review program aimed at preparing design
students for the workforce.
Design Exchange Info. Services Volunteer Coordinator | Toronto, ON, Canada | Aug 02 – Nov 03
• Managed
40 volunteers for a not-for-profit museum. Initiated and implemented volunteer program
improvements, including training, recruitment and retention, resulting in higher volunteer loyalty.
Education
Illinois Institute of Technology | Chicago, IL, USA | Aug 08
• Master of Design, Design Planning - Institute of Design
• MBA - Stuart School of Business
Ryerson University | Toronto, ON, Canada | Jun 05
Design Management
Harvard University | Cambridge, MA, USA | Summer 04
Career Discovery, Concentration: Urban Planning Design
University of Guelph | Guelph, ON, Canada | Jun 02
Bachelor of Science, Environmental
Major: Environmental Economics Policy, Minor: Math Modeling Risk Assessment

16. Youngjin Chung
Objective
Experience
chung.youngjin@gmail.com / 267.231.1143 / 3028 S. Wells St., Apt #1, Chicago, IL 60616
To obtain a full time position in which user research articulates clients’ unmet needs and guides
product development.
Design Intern
Eyebeam, New York, NY / Oct 2008 - Jul 2009
• Collaborated on LittleBits project including design, information architecture, space design, and research
-- http://www.littlebits.cc.
• Researched and visualized concepts for an art installation for media artist, Adrianne Wortzel.
MIO Culture, Philadelphia, PA / Feb - Aug 2007, Aug 2010 - Oct 2010
• Handled research, concept visualizations, prototype modeling, and information architecture for
major projects with focus on sustainable design.
• Designed Organixe line(office storage made by low impact material).
• Designed Origami Side Table.
MIO Work recognition:
Organixe line was presented at 2009: New York Gift Fair
Origami Side Table design was also presented at 2008: New York Gift Fair
• Featured as one of Best of NYC Gift Fair at Treehugger.com, 2008
• Featured in Home Garden section of New York Times, 2008
• Featured in Splash! section of Home Décor Buyer, 2008
Graphic Design Freelancer
Design Mania Group, Englewood Cliffs, NJ / Jul - Sept 2008
• Provided information architecture, research, analysis, and concept evaluation for client.
Education
Illinois Institute of Technology - School of Design, Chicago, IL
Candidate for Masters of Design 2011
The University of the Arts, Philadelphia, PA
B.S. Industrial Design, May 2008
• Placed third in 2006 Collab Student Design Competition hosted by the Philadelphia Museum of Art:
“The Intelligent Ornament,” featured in Philadelphia Inquirer.
KonKuk University at Seoul in Korea, Seoul, Korea
Earned 42 law credits law 2000 - 2003
Activities
Rehabilitation Institute of Chicago, Volunteer Assistant, Chicago, IL / Jun 2010 - Present
• Assist and provide help senior citizens in their physical therapy sessions.
• Mentored disabled children(age 8-15) at sports camp.
Chicago Cultural Center, Volunteer Tutor, Chicago, IL / Jun 2010 - Aug 2010
• Provide introductory computer knowledge for Senior Citizens.
The Caring Community, Volunteer Helper, New York, NY / Apr - Jun 2009
• Escorted and provided extra help to senior citizens in their daily lives.
Skills
Sketching Building Models
Visual Design
Understanding Systems
Ethnographic Research
Storyboarding
Adobe Creative Suite
Microsoft Office
Rhino 3d

17. CRISTINA
COOK
281-813-6871
cristina.cook@gmail.com
1503 West Cortez Street #B
Chicago, IL 60642
www.cristinacookdesigns.com
2004
EDUCATION
Illinois Institute of
Technology (IIT)
WORK
Landor Associates
2005
Leading branding and graphics agency
New York, NY
Design Intern- Branding Corporate
Identity. Created solutions in branding,
corporate identity, and package design for
clients including Smirnoff, Don Julio,
Clairol and Capitol One.
RISD ID Department
Litex Industries
Built Design
Design consultancy specializing in outdoor sports
Seattle, WA
Junior Designer- industrial and graphic
design. Implemented design solutions for
production of products, fixtures, trade
show exhibits and graphics for clients
including K2, Marmot, Thule, and Arcteryx.
Watson Guptill Publishing
Subsidiary of Random House, Inc.
New York, NY
Freelance- Created instructional graphics
and illustrations for a variety of book topics.
Brown University
2006
Providence, RI
Extended Studies in Italian Studies and
Cognitive Sciences
PROJECTS
Product
Patent experience, ideating, sketching,
model making
Rhino, SolidWorks, Maya
Packaging
Branding, graphics, and structure
Illustrator, Photoshop
Graphics
Print collateral, trade show and in-store
banners and posters, branding and identity
InDesign, Illustrator, Photoshop
Presentation
Digital and analog
PowerPoint, Adobe Acrobat
Information Graphics
Unilever
2007
World wide leader in distribution and sales of
food, home and personal care products
Providence, RI
Sponsored studio, revitalizing the Axe
product line structure and packaging to
appeal to a wider range of consumers.
Recycline
2008
Creator of eco-friendly household goods
Wellsley, MA
Collaborative sponsored studio with
Babson College MBA students
developing a product to make bottled
water drinkers into water bottle users
based on in field research- including
customer interviews and surveys.
Microsoft
2009
Global leader in technology development
Providence, RI
Sponsored studio for the Microsoft
Student Challenge: ‘learning and
education’. Creating an educational tool for
public school environments based on
research and feedback from the end users.
Utility Patent
#12/500,820
Creative Circle
Talent Placement Agency
Seattle, WA
Freelance- Contract work creating packaging,
brochure and presentation designs.
Rhode Island School of
Design (RISD)
Providence, RI
Bachelor of Fine Art in Industrial Design
College Wood and Metal Shops
Providence, RI
Monitor- Organized 300+ students and
20+ fellow staff. Demonstrated machine
operation and fabrication techniques.
Industry leader in fan and lighting design
Grand Prairie, TX
Design Intern- fan and lighting fixtures.
Created designs from concept to
prototype including a new line of
contemporary lighting for Lowe’s and
Design Within Reach.
Chicago, IL
Masters of Design
Masters in Business Administration
Anticipated graduation Summer 2012
SKILLS
2010
Personal Invention- Patent Pending
Collapsible clothing hanger
Utility Patent
#12/542,401
Personal Invention- Patent Pending
Tennis racket with
adjustable balance
Instruction sets, posters, and charts
Illustrator

18. Raphael D’Amico
raph.damico@gmail.com | +1 (312) 480-5666 | shakeoutblog.com
1511 N Wood Street, Chicago 60622, USA
Education
Experience
Master of Design
IIT Institute of Design
2009-2012 | Chicago
Chicago Loop Alliance, Experience Design Internship
Jun - Aug 2010 | Chicago
Research and experience design Art Loop Open, a new competition run by the
Chicago Loop Alliance where 200 artworks were placed in venues around the
Loop and $50,000 of prizes were determined by a general public vote.
(www.artloopopen.com/)
The IIT Institute of Design teaches
how to solve wicked problems
through design thinking. I hope
to learn how to better understand
people, to bring to life
meaningful, delightful, and
empowering designs.
GMAT
740/800 (97th percentile)
6/6 AWA
2009
Chartered Financial Analyst
(CFA) Level 1 Pass
2007 – 2008
BSc in Economics
London School of Economics
and Political Science
2003 – 2006
Acanthus Advisers, Associate
Sep 2006 - July 2009 | London
Acanthus raises capital for European private equity funds from
institutional investors. (www.acanthus.eu.com)
-- Assisted three clients seeking €620 million ($890m). Led information
gathering and interviews, analysis and synthesis of client’s performance
-- Started research function. Created an extensive private equity database
and produced reports distributed to the top 1,000 players in the market
-- Created an intranet. This made the research data collaborative (obsoleting the
research function), tracked new business and streamlined project management.
Sensory Overload Records, Co-Founder
Jan 2004 – Jan 2006 | London
Sensory Overload Records is an independent UK hip-hop record label.
At the time of my departure, it had eleven releases.
Skills
Fluent: Photoshop, InDesign,
Illustrator, Premiere,
After Effects, Microsoft Office
Advanced: HTML, CSS
Skilled: Javascript, Rhino,
Keyshot, Flash
Basic: programming
Languages
English:
French:
Italian:
Spanish:
German:
IIT Institute of Design 2010 Design Research Conference, Co-chair
Sep 2009 - May 2010 | Chicago
In its 9th year, DRC is the leading professional conference on design research. It
was the most successful yet, selling out and attracting over 400 attendees, and
featured Tim Brown, Don Norman Rick Robinson amongst 27 other speakers.
(www.designresearchconference.com)
fluent
fluent
fluent
intermediate
beginner
Interests
Improv, Rock climbing,
Beatbox, Guqin, Capoeira,
Snowboarding, Drumming
Rawroots, Editor Assistant Webmaster
Jun 2004 – Jun 2005 | London
Rawroots was an online music portal. June 2005 it was amongst the more
respected English language Hiphop website in Europe. It is currently inactive.
Projects passions
Improv | May 2008 Currently taking 14 hours of
improv and theatre classes each
week at Second City, Improv
Olympic and ComedySportz.
Founding member of an East
London improv theatre group.
Acid Jam | Jan-Dec 2008
Co-ran (with one other person)
a monthly creative event featuring
live improved music and group
art projects. It attracted over 200
attendees and led to a number of
creative projects.
Shakeoutblog.com | Nov 2009 A blog to explore and catalogue
what it might take to design a
better world.
Kilimanjaro | Feb 2005
Climbed Mount Kilimanjaro with
the European Venture Philanthropy Association (www.evpa.
eu.com). The team of 17 raised
over €300,000.

19. Benjamin M. Davis
Designer // Technologist
Objective
bdavis@id.iit.edu
707.362.1888
To learn and work with passionate and creative people
in a fast paced professional environment.
Design Experience
Aug. 2010 – Present
July. 2010 – Sept. 2010
Jun 2010 – July 2010
Nov. 2007 – Aug. 2008
Wheelwell: Founding member, Industrial Designer
Worked with roboticists, material and mechanical engineers to complete detail part design.
Developed and refined the design concept into an engineered pre-production model. Assisted in
the development of Wheelwell’s strategic direction including the development of a business plan.
Spearheaded fund raising efforts to raise capital for prototype development.
Whirlpool Corporation: Color Materials Finishes Lab
Developed trend reports on new and emerging materials and technologies, worked closely with
procurement to identify new suppliers, rendered detailed material finishes and managed large
volumes of quantitative information in the development of specification documents used in
production ramp up.
Museum of Science and Industry: Research Consultant
Developed and conducted two user research studies on museum patrons to evaluate specific
aspects of the user experience. Analyzed findings to develop insights. Created a report which
aggregated qualitative and quantitative findings and recommendations for the design staff.
Fire and Light Originals: Designer, Assistant Production Manager
Worked in production environment and design studio to design, engineer and fabricate
production equipment used in daily operations as well as components used in the company
trade show booth.
Leadership
Dec. 2009 – May 2010
Oct. 2006 – May 2007
Design Research Conference, Logistics Coordinator
Led a diverse team in the planning, coordinating and execution of all logistical aspects of the
conference including the student exhibit; shown in the main hall and used by over 400 attendees
throughout the conference
Sustainable Living Arts and Music: Festival Codirector
Led a team of students faculty and staff to develop event theme layout and environmental
aspects of the event. Coordinated over 20 independent firms to develop a portfolio of exhibits to
inform attendees about a range of stainability issues.
Education
May 2011 (expected)
July 2009
Dec. 2007
Illinois Institute of Technology, Institute of Design
Master of Design: Product Design and Development
Chicago, Illinois
Domus Academy, Department of Product Design
Short Course: Cultural Tour of the Best in Design Milan
Milan, Italy
Humboldt State University, Department of Industrial Technology
Bachelor of Science: Technology Management,
Arcata, California
Relevant Skills
3D Design
Thorough knowledge of AutoCAD, Inventor, VIZ, Rhinoceros, Solid Works, ProE, BunkSpeed Hypershot.
The ability to rapidly sketch, render, prototype and frame ideas developed through all phases of the
design and development process.
2D Design
Ability to rapidly and concisely convey ideas and information using photographs, illustrations,
diagrams, and text with clear and consistent hierarchy and flow. Ability to translate technical
jargon into easily understood terms. Mastery of MS Word, Excel and PowerPoint, Adobe
InDesign, and Photoshop.

20. LUIS EDUARDO DEJO
233 E Wacker Drive, Apt 2803, Chicago, IL, 60601
c: (312) 618-8195; e: dejo@id.iit.edu
SUMMARY
Strategic executive leader with extensive expertise in marketing, brand management, experience in product development and
education in design thinking and methods. Proven outstanding business results, leadership and people skills with over 10
years experience in CPG companies. Curently seeking a summer internship.
PROJECTS
IIT INSTITUTE OF DESIGN
EDUCATION
Fall 2010
Home Life: Eating and drinking on the go
An open exploration on extreme users to find insights behind this growing behavior
• Presented results to the members of the ID Research Consortium
Home Life: Rethinking retirement
Application of platform strategies to offer a sustainable model for retirement.
• Presentation to the members of the ID Research Consortium and the AARP director
WORK EXPERIENCE
BRITISH AMERICAN TOBACCO PERU
Dec 2007 – Apr 2010
Peru’s leading tobacco company. Annual Revenue: 120M USD
From Premium Brands Manager to Portfolio Manager
Responsible for the brand equity and volume results of the Premium and Value for
Money brands portfolio.
• Planned and launched Pall Mall’s new global image
• Achieved a global record of 53% in Lucky Strike brand preference through a profound
knowledge of consumer habits and attitudes
• Launched new packaging according to consumption patterns and brand stages
ALICORP SAA
Dec 2004 – Dec 2007
Peru’s leading CPG company. Annual Revenue: 1.2B USD
From New Categories Brand Manager to Personal Care Sr. Brand Manager
Responsible for the product development, launch, and management of Anua, a
shampoo brand for the Andean region (www.anua.com.pe)
•
•
•
•
Achieved 5% nationwide volume share in first 3 months after launch (Source: Latin Panel)
Exceeded sales objectives during a 3 month Trade Marketing stage
Planned Anua’s 2 year innovation pipeline, currently in progress
Exceeded gross margins 60% above business plan
IIT Institute of Design
Chicago, USA – Fall 2011
Master of Design Methods: Design
Strategy, Business Design.
Pontificia Universidad Catolica
del Peru (PUCP)
Lima, Peru - 2000
Bachelor in Business Administration
Graduated in the top 10% of my
class
LANGUAGES
Spanish (native), English (fluent),
Portuguese (intermediate)
AWARDS, COURSES
MORE
Guest Speaker at UPC Peru: Media
Connections, Lima 2008 2009
Guest Professor at UPN Peru:
Marketing Strategy, Trujillo 2007
Negotiation Workshop: Cambridge
Consulting, Lima, 2005 2009
Competencies Course: Unilever HR,
México 2002
Brand Manager, Sanitary Products
Marketing Foundation I, II III
Inspiring Insight, Action Brands:
Unilever Marketing Academy,
Buenos Aires and Sao Paulo 2001,
2002 2003
UNILEVER Peru Bolivia
Apr 2001 – May 2004
Branch of Unilever PLC. Annual revenue in Peru: 100M USD
Union Vida Academic Excellence
Award 2001
From Management Trainee to Brand Manager
Responsible for the Personal Care category
Co-author of the winning project of
the Social Responsibility Projects
Contest among University Students,
Peru Promesa Responsabilidad
Social, 2000
PROTISA PERU
Aug 2004 – Dec 2004
Tissue Product Manufacturer. Annual revenue: 40M USD
• Supported Sedal (Sunsilk) growth of 18% share of market and 236% in sales
• Defined and implemented brand building campaign for Axe, acheiving 18% share in
supermarkets (Source: CCR)
• Increased consumption and incidence ratios of the deodorant market 20pp (‘02-’03)
• Attained 254% growth for Dove soap in 2002, and launched cross-category initiatives
• 4 month stage in Unilever Bolivia, resulting in 10% for Sedal, 15% for Axe, and 10%
for Pepsodent
COLGATE PALMOLIVE PERU S. A.
Oral Care Marketing and Sales Administration intern
Feb 2000 – Nov 2000
Hobbies and Interests:
Food, coffee, travel, swimming,
cooking, reading

21. Caroline DeWick
5346 S. Cornell, Apt 503
Chicago, IL 60615
dewick@id.iit.edu
906.630.6309
Objective
To secure an internship where I can practice
and develop skills and techniques applicable
to the fields of communication, product, and
digital design.
Education
Illinois Institute of Technology
Institute of Design, Stuart School of Business
Master of Design/MBA Candidate
Expected Graduation 2013
Honors: Dean’s Scholarship
Focus: To dedicate self to humanizing technology and improving the process of innovation by focusing on human-centered design.
Western Michigan University
Interior Design Major, Business Minor
Bachelor of Science 2007
Summa Cum Laude
Honors: Dean’s Scholarship, Lee Honors
College graduate, Dean’s List all semesters, Presidential Scholar 2007, Research
Creative Studies Award 2007, ASID Charette
2nd Place, Thesis Research Scholarship
Member: Alpha Lambda Delta National Honors Society, Phi Kappa Phi National Honor
Society, Interior Design Student Organization
Representative, IIDA Representative
Activities: WMU Crew Team, Study Abroad
(Brazil 2005), Kalamazoo Valley Museum
Volunteer, Habitat for Humanity Volunteer
Work Experience
O|X Studio, Ann Arbor, MI | Interior Designer | 2007-2011
Attended product meetings and seminars to gain product expertise
Managed, organized, and updated resource library and project folders
Responsible for direct client interface:
Midwest Eyebanks
Bluestone
Oxford Property Management
University of Michigan Billing Department
University of Michigan Hospital
Created construction standards and company branding for clients
Selection, qualification, and approval of finishes, fixtures, and equipment
Construction drawing set creation, documentation, and verification
Meeting minutes, records, finish boards, and print/binding services
Created computer models, full-size mock-ups, hand renderings
Software instruction to interns
Project management with wide variety, size, and budget
Custer Workplace Interiors, Kalamazoo, MI | Design Intern | 2006
Commercial furniture design, school and hospital renovation projects
Gained comprehensive insight into sales representative operations
Prepared marketing materials and maintained resource library
Mackinac Reflections, Mackinac Island, MI | Manager | 1999-2005
Maintained operations and appearance of retail store and stock room
Assisted customers, managed inventory, and created merchandise orders
Designed and maintained window and product displays
Assigned work schedule to coworkers
Increased sales with creative sales pitches and superb customer service
Skills Interests
NCIDQ Licensed Interior Designer
Revit 2011, AutoCAD 2011, Architectural Desktop 2009, Adobe Creative
Suite (CS4), SketchUp Pro 2011, Rhino, Microsoft Office
Experience and training in wood and metal shops
Imaging equipment training: offset lithography, rotogravure, screen-printing
Freelance interior design, space planning, and finish selection
Passion for crafts, cooking, reading, camping/hiking, photography
Enjoy exploring local cultural offerings, wandering museums

22. e r i c Fd i a m o n d
9237 Lavergne Ave
Skokie, Illinois 60077
USA
innovation + design
objective
I’m looking for a senior position with a firm to leverage my design and business experiences and seek
challenging opportunities to use strategic thinking to solve business problems, and create new products,
services and experiences that engage, persuade, and help businesses grow.
experience
IIIT Institute of Design
Present
Developing and teaching a course in persuasive design for first-year design students
Firstwater
1999–Present
Design and design research practice specializing in creative strategy, interaction design, information architecture and design research. Design and project management of a web-based T-shirt design and print
application for a consumer products manufacturer
Directed a team of visual and UI designers to create an extranet for a major US cosmetics manufacturer
that empowered their sales reps and helped the company realize their brand promise internally
Designed the user experience to help manage a major airline’s air cargo operations
Turned technical limitations of an in-flight entertainment system into an engaging experience by developing innovative proof-of-concept prototypes for a major telecommunications brand
Developed brand identities for a coffee roaster, an environmental services firm, and sports consultants.
Creative Director, Xqsite/divine, inc./WHITTMANHART
2000–2004
Creative Lead for Interactive engagements in Chicago, Cleveland and Cincinnati. Developed creative
strategy, vision and direction for Procter Gamble’s online feminine teen marketing program that included
interactive advertising, web redesign and promotional applications
Created a web design strategy for a large real estate investment company that unified 25 separate companies with one consistent online brand identity
Innovated a new type of Flash-based shopping cart that encourages impulse purchasing without navigation away from content pages
Directed development of an award-winning healthcare site for a major pharmaceutical company
Rapidly developed a brand identity for a startup corporate jet company
Managed internal day-to-day operations of an 12-person creative team and assisted in the pursuit of new
business and strengthening client relationships
Creative Technical Director, Ogilvy Mather
Director of Consulting, EPR/Boller Coates Spadaro
Director of Consulting, VSA Partners
Art Director, Enabling Technologies
1993–1996
1992–1993
1990–1992
Advertising Director, Sheffield Plate Polish Company
1989–1990
1986–1988
educ ation
MDes, IIT Institute of Design (Candidate)
2011
Master of Design degree in Product Design, Design Strategy, Design Planning
MBA, Illinois Institute of Technology (Candidate)
2011
Bachelor of Arts, DePaul University
Liberal Arts Major with concentration in digital interactive design
2008
Graphic Design Apprentice, Savlin/Williams
1986
Formal 2-year European-style design apprenticeship under the direction of Robert Savlin and Louis Williams.
TEL 847-414-6467
ediamond@me.com
Clients
United Airlines
AHIMA
Avon
Acquity Group
Regis Corporation
Tellabs
International
Accenture
Accero
Info.com
Wilton Industries
Verizon Airfone
DePaul University
PG
Caremark
Civitas Initiative
Blue Rhino
Inland Real Estate Group
Mesirow Financial
Ford Motor Company
Harley Davidson
Eaton
Johnson Johnson
Other Skills:
Videocasting
Podcasting
digital photography
digital audio production
copywriting
teaching and instructional design
presentation design
public speaking
print design and production
Publishing:
Chicago Sun-Times
Baltimore Sun
StreetTech.com
Digital Chicago
Digital New York
American Center for Design
Using QuarkXPress
Currently produce a podcast and
blog with sponsorship and global
audience of over 12,000/month
Awards
2010 International Design
Excellence (IDEA) Bronze
2004 Best in Class, Medical
Condition website

23. Zarina N. Docken
Product Interaction Design Strategy
www.zarinadocken.com • 773-934-3673 • zarinadocken@gmail.com • Chicago, IL
experience
career profile
Accenture Chicago, IL
By combining over 14 years of Information Technology Consulting
Product Management experience with graduate studies at the IIT
Institute of Design, I am looking to humanize technology innovation.
Product Manager
January 2005 - December 2008
Consultant/ Software Release Manager
December 1994 - August 1999
skills
SC Johnson Racine, WI
Design Intern, Corporate New Products
May 2010 - August 2010
Sapient Chicago, IL
Senior Software Engineer/ Associate PM
November 1999 - March 2001
Zacks Investment Research Chicago, IL
Project Manager, Internet Division
May 2001 - December 2004
key clients
Alcoa • Bank of Montreal • Bank of America
• Bear Stearns • ING Advisors • Citibank
• Legg Mason • Folio Trade • G.K. GOH
(Singapore) • KMEFIC (Kuwait) • Pershing •
Jackson National Life Insurance • Comdisco
• PlasticsNet • Covad • Classified Ventures
•
•
•
•
•
•
education certification
Master of Design
Product Experience Design Strategy
IIT Institute of Design, expected Spring 2012
Bachelor of Science in Mathematics
•
•
University of the Philippines, 1994
Certified Project Management
Professional
Project Management Institute, 2008-11
tools
•
•
Adobe Illustrator, InDesign, Photoshop •
Google Sketch-Up • Rhino • MS Office • MS
SQL • MS Access
•
other interests
•
I am a painter, writer, marathon runner,
former fitness instructor, and a practitioner
of Brazilian Jiu-jitsu and Hapkido. I have
several years of experience in theater as
a playwright, actor and production crew
member.
Product and project management
Managed an annual budget of over $2.5M for the implementation
and support of Web-based products for Accenture
Developed new and customized existing investment research
offerings for Zacks’ clients
Responsibilities included project planning, budget planning and
management, resource allocation, team supervision (2-10 people),
outsourcing, quality assurance, risk management, relationship
management, mentoring, and performance appraisal
Design
Created a framework for the expansion a new line of SC Johnson
analog and digital products
Designed user interfaces for Accenture’s global applications
Graduate coursework: Design Planning, Design Research,
Communication Design, Product Design, Photography, Digital
Media and Interaction Design.
Business analysis
Conducted use case and design workshops to identify business
requirements and solutions for Accenture’s supply/ demand
forecasting, scheduling, and training management capabilities
Analyzed Business Intelligence tools to allow Zacks to measure
opportunities, risks, and revenues through enterprise-wide
data analysis
Responded to Request for Proposals (RFP) with sales teams to
acquire new clients for Sapient
Responsibilities included business case development, requirements
gathering, use case analysis, vendor selection, and business
process and user interaction design
Training and facilitation
Designed and conducted training for over 120 representative
Accenture users from over 100 locations worldwide
Facilitated workshops for Alcoa, attended by business unit
leaders, to identify their corporate-wide e-Business vision and
strategic direction
Technical writing
Created specifications, process flows, detailed designs, release
notes, help files, operations manuals, software conversion guides,
and other documentations for complex technical projects

24. alla.donina
@gmail.com
847.736.7049
intent
Passionate and multi-disciplinary designer seeking
an opportunity to create compelling experiences by
merging my visual expertise with user-centered
research, systematic thinking, design strategies
and planning.
interests
fostering creativity / service design / experience
design/ cross-cultural issues/ trend awareness /
sustainability/ international travel/ bulldogs
skills
design planning // user-centered research // brand
strategy+identity // ideation sketching // shopper
marketing // retail promotion
Adobe Creative Suite, Microsoft Office
Proficient with Mac/PC
projects
Home Life Consortium Research || Performed
strategic ethnogaphic research on the topic of
Eating on the Go and presented new findings to
the members of the consortium.
iSee App Development || Performed strategic
research and planning to develop a smartphone
based application for visually impaired individuals in
order to help them navigate inside the public spaces
such as stores, libraries and museums.
Newtritious Platform || Utilized systematic
approach in researching US food industry, eating
habits and its effect on US population. Developed
platform strategy to address agricultural, nutritional,
communal and healthcare aspects of the problem.
Deep :: Integarated Fashion Retail System ||
Researched, planned, designed and prototyped
fashion retail system that connects independent
apparel boutiques with engaged consumers to
create a more rewarding shopping experience while
providing boutiques with an effective channel to
activate and increase their business.
graphic design
advertising art direction
shopper marketing
interactive design
envronmental design
design planning
design reserch
8300 concord dr. #403
morton grove, IL 60053
experience
G2 Promotional Marketing
09/06-04/09
The Maude Group
01/06-09/06
The Ungar Group
08/05-12/05
Element 79
05/05-09/05
Imagination Publishing
05/04-05/05
WICO Information Tech.
09/99-05/04
Art Director
PG, CoverGirl, Kraft, DMI, Coca-Cola, Heineken,
Walmart, Target, Safeway, Publix
Art Director
Caterpillar, Pfizer, Chicago Bears
Art Director/Freelance
New business, Masterlock, Keefer’s
Art Director/Intern
Gatorade, VO5, Long John Silver’s
Web Designer
Lowe’s
Web and Graphic Designer
Zookbinders, AAOS, Moran and Co., Wico
education
Illinois Institute of Technology
Masters of Design Methods
05/2011
Focus on design strategy and planning with
coursework in service design, user-centered
research, communication and behavioral
prototyping.
Chicago Portfolio School
05/2005
Columbia College Chicago
05/2002
Course work in Concepting
and Advertising Strategies
BFA in Advertising Art Direction

25. Jessica Dugan
Objective
3426 N Springfield Ave., Apt 2
Chicago, IL 60618
jdugan@id.iit.edu / 312-532-8729
I am currently seeking an internship for summer 2011. I hope to gain a better
understanding of the role of research and strategy within an organization as well as
utilize the skills and methodologies I have practiced while at the Institute of Design.
Education
Selected Work Experience
IIT Institute of Design, Chicago, IL
MDes candidate, expected Spring 2012
Courses in design research and strategy with
considerations in analysis and synthesis,
visual form and digital platforms.
Print and Online Production Coordinator
SRDS Media Solutions, Des Plaines, IL
January 2007-July 2009
Participated on cross-departmental teams to develop client-facing solutions
Maintained print and online advertising creative across multiple product lines
Collaborated directly with print vendors to ensure production quality
Assisted with balancing monthly and yearly budgets
IIT Stuart School of Business, Chicago, IL
MBA Candidate, expected Spring 2012
Studies in managerial practices, strategy
and operations including economics,
organizational behavior and business theory.
E.W. Scripps School of Journalism
Ohio University, Athens, OH
B.S. Journalism, 2005
Courses in feature writing, research, ethics
and magazine design and production. Also
studies in social and cultural history.
Harrington College of Design, Chicago, IL
January 2008-July 2008
Traditional Bauhaus-like courses in drawing,
color, shape, proportion and 2D and 3D space.
Technical Skills
Lean Six Sigma: Attended a 2-day
seminar on process evaluation and process
improvement strategies. The only nonmanager level associate chosen to participate
in the seminar.
Software: Proficient in Photoshop, InDesign,
Illustrator, Quark Xpress, Microsoft Office.
Intermediate in Dreamweaver, Vellum, Rhino
and Google Sketch-up
Personal Interests
Exploring human centered sciences such as
cultural anthropology, history, archaeology,
and philosophy. I also enjoy reading and
writing short stories. Two of my current
favorite short story authors are David Sedaris
and Neil Gaiman.
Assistant Print Production Coordinator
SRDS Media Publishing, Des Plaines, IL
November 2005-January 2007
Designed print–ready documents for in-house publications
Assisted with processing of printed ad materials
Worked with other departments to ensure that all copy was approved for publication
Page Designer/Staff Writer
Southeast Ohio Magazine, Athens, OH
March 2005-June 2005
Created page layouts for feature and department articles
Researched and generated original articles about the southeast Ohio region
Selected Projects
Integration Strategy, IIT Institute of Design
August 2010-January 2010
A sixteen week client-sponsored project that explored both short-term and long-term
strategies to integrate the company’s traditional print-based business with its digital offerings.
An additional theme of the course focused on bringing empathy into each step of the design
process. Our team conducted user research and interviews to gain insight on how and why
gen-y women, our assigned demographic, communicated. Analysis resulted in concept mockups and eventually a full-scale retail aisle prototype presented to the client.
The Tattoo Experience, IIT Institute of Design
August 2010-January 2010
A research and observation project exploring the process and experience of receiving and
living with the consequences of a tattoo. Synthesis of our collected data helped us determine
the ideal tattoo experience that emphasized planning and minimized regret. We created
several product and service solutions aimed at helping individuals achieve that ideal.
Advertising Portal, SRDS Media Solutions
December 2008-February 2009
In-house project to repurpose and re-implement existing company technology in order to
better serve client and internal team member needs. Conducted interviews with both external
and internal parties to determine the most beneficial features to be included on portal site.
Cooperated with members of the IT, marketing and sales teams to ensure quick project turnaround and implementation.

26. Kyle Duke
Seeking an internship where I can leverage my planning
skills and empathetic outlook in the design of new human
centered products and services
4633 N. Hermitage Ave. Apt 2B
Chicago, IL 60640
duke@id.iit.edu / 262. 370. 1831
Experience
Education
Architectural Intern
Johnson Design Inc., Oconomowoc, WI, Summer 2009
Created detailed renderings and animations
Presented 3D work to clients
Designed Revit families and drafted floor plans
Monitored construction accuracy during site visits
IIT Institute of Design
Chicago, IL
MDes Candidate, expected 2013
Residential Counselor
Rogers Memorial Hospital, Oconomowoc, WI, 2007-2009
Specialized in eating disorder patients
Supported and encouraged patients through individual
counseling sessions
Communicated patients' needs to doctors, psychiatrists,
and support team
Administered prescription medications
Machine Operator
Sjoberg Tool and Mfg., Hartland, WI, Summer 2006
Fabricated products according to drawings
Monitored the accuracy of products created
Technical Skills
Skilled in Autodesk AutoCAD 2010, Autodesk Revit
Architecture 2010, Autodesk 3ds Max Design, Adobe
Photoshop, Microsoft Office
Knowledgeable in Google SketchUp, Adobe Illustrator,
Adobe Indesign, Rhinoceros 4.0, Grasshopper
Interest
Introducing friends to the pleasures of sushi
Photographing nature’s smallest details
Dissecting fashion trends
Helping others discover their own creativity
Illinois Institute of Technology
Chicago, IL
Bachelor of Architecture, 2010
Affiliations
St. Bartholomew's Church Group
Participated on a mission trip to Aqua
Viva Orphanage in Guatemala, 2010
Traveled to Glendaloch, Ireland to
complete a two week pilgrimage, 2008
Volunteered monthly to work at
concessions stands during sporting
events in Milwaukee to raise funds for the
church's youth group, 2008-2010
Phi Kappa Sigma Fraternity
Alpha Epsilon Chapter at IIT
President
Led an organization of 40 members in
achieving values based goals
Coordinated meetings with IIT
Administration, International
Headquarters, and Alumni Board
Managed executive officers and chaired
weekly meetings
Vice President
Designed plans to address organizational
operations and risk management
Immediate supervisor of all officers
Submitted annual organizational
performance review to headquarters

27. Daniel Erwin
dqerwin@gmail.com
dqe1.com
I’m looking for opportunities to bring my training in interaction design and my
experience in visual communications to bear on the information architecture,
user experience, and usability of web and mobile interfaces.
work
Navteq
Chicago, Illinois - Fall 2010
frog design
Austin, Texas - Fall 2010
CEDIM
Monterrey, N.L., Mexico - Fall 2010
A Briggs Passport Visa
Chicago, Illinois - 2008 – 2010
Interaction Designer
Designed a template for app developers building location based services for
iPad. Led cross-disciplinary teams to get buy-in from multiple departments.
Interaction Designer
Wireframed and documented a multi-platform system as a contractor in a large
design team. Guided development and graphic design work by extending the
project’s precedents to acommodate new system behavior and page layouts.
Professor of Digital Media
Led undergraduate students through exercises in ethnographic observation,
design analysis, iterative paper prototyping, and interaction design principles.
Interaction Designer Engineer
Created and implemented online business processes to standardize forms and
connect multiple offices across the US.
projects
ENGAGED
Northwestern University - 2010
Scoop
Institute of Design - Spring 2009
Mobile Application – Diabetes Prevention Program
Designed an Android app that uses social networking and persuasive technology
principles to help people at risk for diabetes manage their exercise and eating.
Interaction Design – IxDA Prize Winner
Developed an interaction model using paper tags and mobile phones to engage
high schoolers with interest groups, informal experts, and their community.
school
IIT Institute of Design
Chicago, Illinois - 2007 – 2010
University of Texas at Dallas
Richardson, Texas - 2001 – 2005
Master of Design – Interaction Design
Top prize in IXDA 2010 student competition; Design Research Conference 2010
Logistics Lead; InsideID (student organization) lecture series coordinator.
B.A. – Literary Studies and Fine Art
Magna Cum Laude, Collegium V Honors, Eugene McDermott Scholar
Leadership: The Mercury Editor, Student Government Senator
skills
Visualizing concepts – sketching, photography, paper prototypes, and Adobe Suite
Ethnographic research – understanding people and finding user needs
Web programming – CSS, HTML, PHP MySQL, Java

28. 6826 Rosewood Avenue, Hammond, IN 46324 :: 219.629.0638 :: amespino721@gmail.com :: amespinosa.com
OBJECTIVE
EXPERIENCE
Seeking a summer internship in any of the following areas:
Design research and planning, information architecture, wireframe and prototype
development, usability testing
Range, Inc. Chicago, IL
Graphic Designer: August 2009 - Present
Create collateral material for store retailers regarding new meat cuts and recipes,
and Range branded materials. Aid in the edit and design a meat cutting book to
be published in September 2011.
VISIBLE | LISA P. MAXWELL Chicago, IL
Web Design: February 2009 - August 2010
Redesigned existing sites using graphic design and wireframe skills. Created
brands through the inception of a Web site. Created production work for potential
client meetings.
Regional Transportation Authority Chicago, IL
2008 Annual Report Designer: June 2009
Led, managed, and directed 48 page annual report.
SCRIP COMPANIES Bolingbrook, IL
Freelance Designer: October 2008 - December 2008
Executed 2 catalogs and several advertisements for chiropractic magazines
and newspapers.
PEEL MAGAZINE Indianapolis, IN
Design Intern: August 2007 - December 2007
Created identity branding and compiled a strategy for a future sponsor kit.
INDIANAPOLIS RECYCLING INITIATIVE Indianapolis, IN
Researcher and Graphic Designer: August 2007 - December 2007
Managed team’s development, client dialogue, presented ideas and solutions to
stakeholders. Worked to help identify how to increase recycling among apartment
dwellers through research and collaboration with community partners. Created
prototypes which were essential for feedback and refinement of solutions.
EDUCATION
IIT Institute of Design Chicago, IL
Illinois Institute of Technology Masters of Design (MDes)
Expected Graduation: May 2012
HERRON SCHOOL OF ART DESIGN Indianapolis, IN
Indiana University B.F.A. in Visual Communications with an Art History minor
May 2008
ACTIVITIES
Design Research Conference 2010 Chicago, Illinois
IIT Institute of Design: May 2010
Art Director’s Club: National Student Portfolio Review
New York, New York
Selected among top 200 students in nation: May 2008
Student Portfolio Day Indianapolis, IN
AIGA: April 2008
NEXT: American Institute of Graphic Artists National
Design Conference Denver, Colorado
AIGA: October 2007
RECOGNITION / AWARDS
Commissioner’s List of Academic Excellence 2006
NCAA Leadership Conference Nominee 2006
U.S. Achievement Academy Collegiate All-American Scholar 2006
Academic All Mid-Continent Conference 2005-2006
Golden Key International Honour Society 2005