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Intro to SlideShare
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Marisa Wong
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An introduction to SlideShare: Why you should use it and how best to use it.
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Intro to SlideShare
1.
Introduction to SlideShare Marisa
Wong, Managing Editor - SlideShare ©2013 LinkedIn Corporation. All Rights Reserved.
2.
Discover content through
people and people through content.
3.
SlideShare The largest Professional
Presentation Community on the Web.
4.
15+ Million Presentations
on SlideShare Supported Content: • Presentations • Infographics • Documents • Videos
5.
Who Uses SlideShare 40
million registered users 60 million visitors/month
6.
70%!
7.
+ Visual Content The SlideShare
Secret Sauce SEO
8.
Why Use SlideShare?
9.
#1. Gain Exposure Search
+ long-tail traffic
10.
#2. Resonate w/
Audience • Rich media shares on LinkedIn get 2.5X more comments and 2.7X more likes • Visuals are processed 60,000X faster in brain than text Power of visual content
11.
#3. Go Viral Embed
& share
12.
#4. Generate Leads Lead
gen form & embedded links
13.
SlideShare + LinkedIn
14.
Employee BrandingEmployee Branding People
connect with people
15.
Curate & ShareCurate
& Share Thought leadership: Find research and insights from industry experts
16.
Paid PromotionPaid Promotion SlideShare
ads and sponsored updates on LinkedIn
17.
Thank you. marisa@slideshare.com blog.slideshare.net
Notas del editor
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