With Facebook's constant evolution, businesses around the globe have found it increasingly difficult to derive solid, measurable results from their marketing efforts on the #1 social network. In this information-rich session, Mari Smith – premier Facebook marketing expert and co-author of the book Facebook Marketing: An Hour A Day – reveals five proven strategies that will help to immediately boost your results and impact your bottom line. You'll end up with plenty of actionable tips and inspiration to breathe new life into your Facebook marketing approach. The result: increased customer engagement, more loyal fans, and much improved measurable growth. Key takeaways: * The two best ways to create viral buzz while generating quality leads (includes best practices) * A powerful fix to overcome the #1 fear that prevents brands and businesses from optimizing Facebook (when you apply this approach, sales will increase) *Three simple tweaks to make to your daily fan page posts that instantly increases your reach and results (get a leg up on your competition with these ideas)

1. © 2013 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com+/marismith
MARI SMITH
Social Media Thought Leader
FiveFive
FacebookFacebook
StrategiesStrategies
for MaximumMaximum Impact,
Reach & ROI

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#iStrategy
@marismith@marismith

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BiggestBiggest
headache?headache?
visibilityvisibility

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NewNew News FeedNews Feed

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PayPay to playto play

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PromotedPromoted postpost

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SolutionSolution??

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DriveDrive onlineonline traffictraffic
11.

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ExampleExample: Wholefoods: Wholefoods

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ExampleExample: The Girlfriend: The Girlfriend
LifeLife

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ExampleExample:: Carol’sCarol’s
DaughterDaughter

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ContentContent is King!is King!
HighlyHighly shareableshareable

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RepurposeRepurpose contentcontent

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Drive foot traffic
22.

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Create
irresistible offers

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Include clear CTAs

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Two types of CTAs
1) Social CTAs1) Social CTAs = calls to action to increase engagement ON Facebook= calls to action to increase engagement ON Facebook
View full infographic at:View full infographic at: http://bit.ly/social_cta

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Two types of CTAs
(2) Sales CTAs(2) Sales CTAs = drive fans off Facebook, increase opt-ins, clickthroughs, sales.= drive fans off Facebook, increase opt-ins, clickthroughs, sales.
Click here / Sign up today / Get your ticket / Join us at … / RSVP hereClick here / Sign up today / Get your ticket / Join us at … / RSVP here

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HumanizeHumanize your brand!your brand!
BuildBuild communitycommunity33.

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EngagementEngagement isis
Queen!Queen!
……and she rulesand she rules
the house!the house!
ContentContent is King.is King.

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BiggestBiggest fear?fear?

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MUSTMUST respondrespond

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SociallySocially devoteddevoted
New standard ofNew standard of
customer carecustomer care
in social mediain social media

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CreateCreate superfans!superfans!

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GenerateGenerate leadsleads
44.

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ContestsContests
sweepstakes, drawingssweepstakes, drawings

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ExamplesExamples

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BoostBoost salessales
55.

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Live video,Live video, chatchat
•LinqtoLinqto
•LivestreamLivestream
•Google HangoutGoogle Hangout

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Host “Host “officeoffice hourshours””

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Example:Example:
Gina Alexander Photo HandbagGina Alexander Photo Handbag

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$28,000$28,000
in 24 hours!in 24 hours!

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“Facebook is the next
generation Internet”

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TakeawaysTakeaways
• Content is KING, engagement is QUEENContent is KING, engagement is QUEEN
• Create SHAREABLE contentCreate SHAREABLE content
• Experiment with PROMOTED POSTSExperiment with PROMOTED POSTS
• Test OFFERSTest OFFERS
• Build COMMUNITYBuild COMMUNITY
• Run CONTESTS, sweepstakes, drawingsRun CONTESTS, sweepstakes, drawings
• Host LIVE online eventsHost LIVE online events
• Ask for the SALEAsk for the SALE
• Have FUN!Have FUN!

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GotGot questions?questions?
Connect with Mari on these sites:Connect with Mari on these sites:
FacebookFacebook: www.facebook.com/marismith
TwitterTwitter: @marismith
GoogleGoogle+: www.google.com/+marismith
LinkedInLinkedIn: www.linkedin.com/marismith
Mari’sMari’s websitewebsite: www.marismith.com