The document outlines Mari Smith's webinar on social media marketing. It discusses the new social media landscape, challenges like overwhelm and data overload, and provides solutions like Mari's 3-step social profit system of creating content, engaging audiences, and driving conversions. The webinar covered topics like Facebook marketing, using Instagram and Twitter, metrics, and hiring community managers. It encouraged participants to sign up for Mari's online training course to learn effective online marketing strategies.

1. • Free 2-hour Hangout with Mari Smith: February 24th, 2014
– http://bit.ly/sps14webinar
• Welcome!
– Hashtag: #sps14
– Q&A: how to ask questions:
• Facebook Comments
• Google+ (or YouTube)
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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2. • Overview
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The new social landscape
Social media overwhelm
Data overload
Solutions!
3-Step System
Facebook marketing challenges
Facebook vanity metrics vs. ROI
Hiring Community Managers
Instagram
Twitter growth tactics
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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3. • The new social landscape
–Cannot silo Facebook
• 2014 = integration, multiple channels
• Facebook is pay-to-play
• You need a solid FOUNDATION
• …and a solid PLAN!
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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4. See: http://bit.ly/mktg_landscape
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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5. Social Media OVERWHELM
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

6. Data Overload
“90% of data in the
world today has
been created within
the last two years.”
Source: IBM
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

7. Your BIGGEST Social Media CHALLENGE?
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

8. TIME!
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

9. Solution:
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

10. In stillness,
I find my true self.
~Deepak Chopra
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

11. • Entrepreneurship…
– “Entrepreneurship done right is not about
building a successful company, it’s about
building a successful life.”
~Jonathan Fields
• See: http://bit.ly/jonathan_post
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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12. • Prize drawing!
• Signed book by Mari!
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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13. © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

14. © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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15. © 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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16. • 3-Step System:
1. CONTENT
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Create + curate
2. ENGAGEMENT
3. CONVERSION
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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17. • Content Curation Tools
– ContentGems.com
– Spundge.com
– AllTop.com
– Scoop.it
– Paper.li
– Feedly.com
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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18. • Facebook “Fraud?”
– Facebook ad failure
= USER error,
not Facebook error
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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19. • Facebook Ad Relevancy
– “Last quarter I talked about our efforts to grow
our business through improving the quality of
our ads rather than just increasing the quantity.
Our goal is to reach a point where the ads are
as relevant and timely as the
content your friends share
with you.”
~Mark Zuckerberg
Source: http://bit.ly/1h47fzO
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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20. • Biggest Facebook marketing challenge?
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① Reaching more of the fans you have (organically).
② Growing a larger fanbase (more likes) of targeted, quality prospects.
③ Understanding and optimizing the variety of Facebook ad options, including retargeting.
④ Getting better results from the Facebook ads you are placing (including promoted posts).
⑤ Consistently coming up with content that your fans love.
⑥ Finding the sweet spot of post frequency so you can stay in the News Feed... but without annoying
your fans.
⑦ Sparking better engagement on your posts (more LCS: likes, comments, shares).
⑧ Driving fans/visitors to your website.
⑨ Effective ways of capturing email addresses of your fans.
⑩ Understanding your metrics (Insights) so you can adjust your strategy.
⑪ Making better use of the Offers feature.
⑫ Allocating resources to help build community and respond to fan questions/comments promptly.
⑬ Integrating Facebook marketing with other platforms and social media activity.
⑭ Keeping on top of the constant changes on Facebook.
⑮ Other - please state.
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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21. • Facebook Likes + PTAT
– Vanity metrics!
• …unless you can connect directly to ROI?
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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22. • Get Relevant Fans
– “The number of Facebook fans you have,
in and of itself, means very little. But
make no mistake: The number of
relevant Facebook fans who care about
your brand means everything.”
~Jon Loomer
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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23. • Suggested Facebook goals/metrics
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more traffic to your website
growth in email subscribers
SEO – higher appearance on SERPs (search engine results pages)
increase in click through rate
increase in conversion rate to paying clients
increase in revenue
improved customer satisfaction
increase in brand sentiment
better ad performance
improved ROI on social media time and money invested
increase in word of mouth referrals
increase in high-star reviews
more foot traffic into your store
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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24. • Prize drawing!
• Signed book by Mari!
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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25. • Example Facebook Pages!
– Sir Richard Branson
– Fiona Childs
– Dr. Wayne Dyer
– Chalene Johnson
– Your page here? _______________
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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26. • Engagement
– Online community manager
– One of the ABSOLUTE BEST
investments!
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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27. • Socially Devoted
– “The current industry benchmark allows for a response time of around 19.2
hours, which is an improvement compared to Q1’s response time, which
was more than 22 hours. We advise brands to try to respond within 30
minutes. Depending on the nature of your service, you may want to
consider 24/7 support.” ~Jan Rezab, CEO SocialBakers.com
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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28. • 7 Criteria for Hiring Online Community Managers
– Resourceful
– Omniscient
– Objective
– Unconventional
– Poised
– Proactive
– Generous
• See: http://bit.ly/7criteria_ocm
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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29. I've learned that people
will forget what you
said,
people will forget what you
did,
but people will never forget
how you made them
feel
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~Maya Angelou
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

30. • Conversion
– “Jab, Jab, Jab, Right Hook”
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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31. • Ask for the sale!
– “If I was to buy everything you
offer – how much would it cost
me and what would I get for my
money?” ~Mari Smith
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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32. • Prize drawing!
• Signed book by Mari!
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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33. • Instagram Marketing!
– Rock Stars on Instagram:
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@fitmencook
@chalenejohnson
@melissamade
@yoga_girl
@kyrenian
@natgeo
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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34. • Twitter Growth Tactics
– ManageFlitter.com ROCKS!
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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35. • Social Profit System – summary:
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Clarity on your vision & goals
Systems, team, resources/budget
1. Content (create + curate)
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Consistent, quality, relevant, timely. Test. Test. Test!
2. Engagement
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Rock star community manager(s)!
3. Conversion
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Give, give, give – ask.
It’s okay to ask for the sale!
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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36. •
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8-week online training course
In-depth online marketing
Get solid, measurable social media results
Plus, be a part of Mari’s new Facebook Page
www.MasterclassWithMari.com
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

37. WIN a Social Media Makeover!
First 101 orders: 3 winners drawn at random.
www.MasterclassWithMari.com
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith

38. • “The very best thing you can do for
the whole world is to
make the most of yourself.”
~Wallace Wattles
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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39. • ”How wonderful it is that nobody
need wait a single moment to
improve the world.”
~Anne Frank
© 2014 Mari Smith International, Inc. | marismith.com | facebook.com/marismith | @marismith | google.com/+marismith
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