15. “ Content strategy plans for the creation, publication and governance of useful, usable content” Kristina Halvorson “ Content strategy is about publishing.” - Erin Kissane
21. “ Content is perfectly appropriate for users when it makes them feel like geniuses on critically important missions, offering them precisely what they need, exactly when they need it, and in just the right form. All of this requires that you get pretty deeply into your user’s heads, if not their tailoring specifications.” - The Elements of content strategy by Erin Kissane
About humans, who have made mountains of trash and junk So they went away on the big ship Left behind are these small robots. This is the web content novadays!
Collects everything interesting – moment of pause Satisfaction, inspiring, revelation
Meets friend Eva
Takes back to his home and shows of things Imidate urge to share! Qeastion! How many of you here are coders? Designers? Copywriters?
What roles do we have in our web development process? Leader Project coder Project designer Wireframes, project management, user flows, sitemaps We meet, yeey, few days before start… And then we must make content! Last day!
Then we see this blank page, with “lorem ipsum” text. Everybody knows what this mean? We have working page without content, and the content must be writen in short time
Technology is so cool Design is so cool We are so cool marketing people, that we make the best landing pages Our product is soo cool Content is the second hand!
Copywriting in traditional way. We do it, we send it and then forget about it.
Goes online and it goes LIVE We see content, we use content, we reuse content from time to time, we copy content.
We feel the content. Everybody can touch and feel content - wall-e world We think of content still, and CHECK AND DONE
Its not when you decide to start make blog, or you decide to start twitter account
Content is not thing you can maintain, its not your car or whatever staff need to be “maintain” Governance means, that we are responsible for content, it needs human touch, feel and eye.
When do we start to think about this kind of content at the start? Is there content makers involved?
When do we start to think about this kind of content at the start? Is there content makers involved?
Content optimizes your conversations with your customer, user, vendor and even employee
There are four side: Marketing Ceo/bussiness Strategy(maybe) And IT
What user needs What competitors are doing Others issues