Social Media Bootcamp Day 1
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The presentation developed by Demetrio Maguigad and Marissa Wasseluk for Community Media Workshop's Social Media Bootcamp - an intensive course on creating a social media plan and policy for your nonprofit or small business. http://www.communitymediaworkshop.org/training
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Social Media Bootcamp Day 1
- 1. social media bootcamp
- 3. what is the social web ?
- 4. It’ s kind of like …
- 6. creating a plan of action
- 7. developing a social media policy & plan online communications strategy
- 8. social media policy
- 9. a social media policy defines and sets guidelines for… who is communicating online what is to be communicated how and where organizational messages are communicated what is NOT to be communicated demonstrating and strengthening the organizational voice, it s values and over all brand preventing communications crisis or procedures for handling crisis much more…
- 10. social media plan
- 11. elements of a social media plan … People Objectives & Goals Strategies Technology, Tools & Tactics
- 12. elements of a social media plan … people Creators Conversationalists Critics Collectors Joiners Spectators In-Actives
- 13. elements of a social media plan … objectives To research in order to inform organization & projects To position organization in social conversations To inform supporters to increase attendance, support and donations To provide support To develop and improves projects and services
- 14. elements of a social media plan … strategies Listening for research Conversing to create market buzz Rally Your Key Supporters Online community development Include people in development of projects
- 15. 10 min break
- 16. and we are back
- 17. developing a social media policy & plan review
- 18. social media plan worksheet
- 19. social media policy worksheet
- 20. social media game !
- 23. Q + A
- 24. Let’s connect! Demetrio Maguigad New Media Manager, Community Media Workshop [email_address] @dmaguigad or @npcommunicator Marissa Wasseluk New Media Associate, Community Media Workshop [email_address] @marissapaige or @npcommunicator www.communitymediaworkshop.org www.facebook.com/communitymediaworkshop www.twitter.com/npcommunicator
Notas del editor
- Introduction Demetrio Maguigad
- Who is CMW? Who we are What we do
- Preparing for the dance Understanding the dynamics of the dance Niche groups Listening and engagement
- Creating an online communications strategy by developing a social media policy and plan of action Example of problem and developing strategy: Strategy Center LA
- Survey the room regarding what they learned about Soc med policy and planning
- Have them work on the social media game worksheet Share their results
- Exercise using the Social Media Policy Worksheet Have a few people read their policy Show them the Social Media Policy Generator
- Introduction Presenters Expertise Nora Ferrell Expertise Demetrio Maguigad