Presentation slides for National University conference in San Diego, April 28, 2010.

1. 1
Using
Search and
Social Networking
for Research
Mark Briggs, CEO, Serra Media
Author of Journalism 2.0 and Journalism Next
April 2010

2. 2
About me

3. 3
Road map
Manage Information Overload:
1. Journalism evolving “There is no
2. Social Networking such thing as
3. Search information
4. Data overload, only
filter failure.”
- Clay Shirky

4. 4
Death of journalism?

5. 5
Journalism Next
Journalism will be (or already is):
1. Social
2. Data-driven
3. Platform-agnostic
4. Entrepreneurial
“Journalism will survive its
institutions.”
- David Cohn, Spot.us

6. 6
Journalism Next

7. 7
Journalism Next
vosd, sdnn screenshots

8. 8
Social Networking
Connect. Collaborate.

9. 9
Social Networking
Uses in journalism:
Breaking news
Crowdsourcing
Beat development
Public interviewing
Quality assurance
Distribution
Career development

10. 10
Social Networking
“T his isn’t just a kind of fad… I’m
afraid you’re not doing your job if
you can’t do those things.”
- Peter Horrocks, BBC
★ Sharing on Facebook: up 500%
in past 6 months
★ Volume on Twitter: up 16x in past
year (1.2 billion tweets in Jan.)

11. 11
Social Networking

12. 12
Social Networking
"We knew we needed
to join these social
media communities.
But we can't just show
up to the party, say
'we're here' and drink
everyone's beer."
- Daniel Honigman

13. 13
Social Networking
Follow the 80 / 20 rule
- Be relevant: And timely
- Informative: Share others’ if needed
- Instructive: Tips and advice welcome
- Include a link: More than 140
- Reflect your personality: Judiciously
- Build relationships: Ask, answer questions

14. 14
Social Networking
Social capital
“The advantage created by a person’s location in a structure of
relationships”
Becoming the “trusted center” and/or becoming allied to the
“trusted center” through digital communication
Leveraging networks to build the brand
Trust guides - the importance of transparency

15. 15
Social Networking
Get out of your comfort zone
Participate in the conversation by placing a comment on a
traditional news story and at a blog or website that is not affiliated
with a news organization. Compare and contrast the experience.
Join or follow the social media channel (Twitter, Facebook, etc.)
for a news organization other than your own.
Find a niche social network (eg. wiredjournalists.com) to join at
http://socialmediaanswers.com/niche-social-networking-sites/ or
create your own at Ning or Google Groups.

16. 16
Social Networking
Grow your groups
Generic large-scale networks like
Facebook, Twitter, LinkedIn,
MySpace.
Niche social nets like Gather.com or
CafeMom.com
Build a niche social net on Facebook,
LinkedIn or Google

17. 17
Search

18. 18
Search

19. 19
Search
Operators
• Either/or: | • Backlinks: "link:"
• Quotes: " • Movies: "movie:"
• Not: - • Music: "music:"
• Similar terms: ~ • Location of term:
• Wildcard: * "inurl:", "intitle:",
• Definitions: "define:" "intext:", and
• Calculator: +, -, *, / "inanchor:"
• Numrange: .. • Cached pages:
• Site-specific: "site:" "cached:"

20. 20
Search
Vertical search
•
Blog Search
•
Images
•
Book Search
•
Local/Maps
•
Scholar
•
News
•
Catalogs
•
Patent Search
•
Code Search
•
Product Search
•
Directory
•
Video
•
Finance

21. 21
Search

22. 22
Search

23. 23
Search

24. 24
Search

25. 25
Search

26. 26
Search

27. 27
Search

28. 28
Search

29. 29
Search

30. 30
Search

31. 31
Search

32. 32
Search

33. 33
Search | RSS

34. 34
Data
“Can you imagine another information-based business
that permitted its employees to build walls around their
information? Can you imagine it succeeding today?”
- Derek Willis

35. 35
Data

36. 36
Data

37. 37
Data

38. 38
Data

39. 39
Data

40. 40
The future?

41. 41
Journalism Next
Questions?
Mark Briggs
mark@journalism20.com
@markbriggs
www.lostremote.com