Enviar búsqueda
Cargar
Adman Lecture 9
•
Descargar como PPT, PDF
•
6 recomendaciones
•
1,905 vistas
Largest Catholic University
Seguir
Lecture 9B: Media Planning
Leer menos
Leer más
Economía y finanzas
Noticias y política
Denunciar
Compartir
Denunciar
Compartir
1 de 36
Descargar ahora
Recomendados
Chap10 Media Planning And Strategy
Chap10 Media Planning And Strategy
Phoenix media & event
Media objectives and strategies 1.30.13
Media objectives and strategies 1.30.13
Cassie Stox
Media planning (imc)
Media planning (imc)
solvin jose
Taking the path of excellence in media planning
Taking the path of excellence in media planning
Robert Stupak
media objectives
media objectives
Ravindra Prakash Shukla
Media planning & strategy
Media planning & strategy
Ravindra Prakash Shukla
Media Planning
Media Planning
adarkdevil
Media Planning & Strategy
Media Planning & Strategy
Rahul Barwe
Recomendados
Chap10 Media Planning And Strategy
Chap10 Media Planning And Strategy
Phoenix media & event
Media objectives and strategies 1.30.13
Media objectives and strategies 1.30.13
Cassie Stox
Media planning (imc)
Media planning (imc)
solvin jose
Taking the path of excellence in media planning
Taking the path of excellence in media planning
Robert Stupak
media objectives
media objectives
Ravindra Prakash Shukla
Media planning & strategy
Media planning & strategy
Ravindra Prakash Shukla
Media Planning
Media Planning
adarkdevil
Media Planning & Strategy
Media Planning & Strategy
Rahul Barwe
Media planning process
Media planning process
Mohit Bhalla
Media planning
Media planning
vanjul jain
Media planning and Stretegy
Media planning and Stretegy
Prakash Joshi
Media planning and buying
Media planning and buying
Darla Hermano
Media planning analysis
Media planning analysis
Desmond Ese-Omovie
Media objectives and strategy
Media objectives and strategy
Shreya Sood
Media planning
Media planning
karndev tomar
Scheduling the advertising and executing the advertising program
Scheduling the advertising and executing the advertising program
Camille Yson
Media planning & objctive
Media planning & objctive
9436418562
Advertising media planning
Advertising media planning
Mohammed Yasin
Role of a media planner
Role of a media planner
Aamir Abbasi
Mcom 341-19 Media Planning 1
Mcom 341-19 Media Planning 1
schaferv
Media Planning
Media Planning
Rohitha Sankar
Media planning
Media planning
Nidhi Vats
Chapter 8 advertising-media-selection- additional
Chapter 8 advertising-media-selection- additional
Prof.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
Media planning
Media planning
Gulmira Chu
Ss media planning manual objectives, strategies, and plan development
Ss media planning manual objectives, strategies, and plan development
Marcus Vannini
Media Planning Buying Spring 2010
Media Planning Buying Spring 2010
Strategic Counselor; Rowan University-Associate Professor, Ret.
Advertisement budgeting & media planning
Advertisement budgeting & media planning
Nijaz N
Media Planning 101
Media Planning 101
Jeffrey Rich
Integrating the broadcast media in teaching strategies of learning esl in mal...
Integrating the broadcast media in teaching strategies of learning esl in mal...
Alexander Decker
CIPR Media Evaluation
CIPR Media Evaluation
Michael Blowers
Más contenido relacionado
La actualidad más candente
Media planning process
Media planning process
Mohit Bhalla
Media planning
Media planning
vanjul jain
Media planning and Stretegy
Media planning and Stretegy
Prakash Joshi
Media planning and buying
Media planning and buying
Darla Hermano
Media planning analysis
Media planning analysis
Desmond Ese-Omovie
Media objectives and strategy
Media objectives and strategy
Shreya Sood
Media planning
Media planning
karndev tomar
Scheduling the advertising and executing the advertising program
Scheduling the advertising and executing the advertising program
Camille Yson
Media planning & objctive
Media planning & objctive
9436418562
Advertising media planning
Advertising media planning
Mohammed Yasin
Role of a media planner
Role of a media planner
Aamir Abbasi
Mcom 341-19 Media Planning 1
Mcom 341-19 Media Planning 1
schaferv
Media Planning
Media Planning
Rohitha Sankar
Media planning
Media planning
Nidhi Vats
Chapter 8 advertising-media-selection- additional
Chapter 8 advertising-media-selection- additional
Prof.(Dr.) Hong K. D.Litt, D.Sc., PhD.ក្រោយបណ្ឌិត
Media planning
Media planning
Gulmira Chu
Ss media planning manual objectives, strategies, and plan development
Ss media planning manual objectives, strategies, and plan development
Marcus Vannini
Media Planning Buying Spring 2010
Media Planning Buying Spring 2010
Strategic Counselor; Rowan University-Associate Professor, Ret.
Advertisement budgeting & media planning
Advertisement budgeting & media planning
Nijaz N
Media Planning 101
Media Planning 101
Jeffrey Rich
La actualidad más candente
(20)
Media planning process
Media planning process
Media planning
Media planning
Media planning and Stretegy
Media planning and Stretegy
Media planning and buying
Media planning and buying
Media planning analysis
Media planning analysis
Media objectives and strategy
Media objectives and strategy
Media planning
Media planning
Scheduling the advertising and executing the advertising program
Scheduling the advertising and executing the advertising program
Media planning & objctive
Media planning & objctive
Advertising media planning
Advertising media planning
Role of a media planner
Role of a media planner
Mcom 341-19 Media Planning 1
Mcom 341-19 Media Planning 1
Media Planning
Media Planning
Media planning
Media planning
Chapter 8 advertising-media-selection- additional
Chapter 8 advertising-media-selection- additional
Media planning
Media planning
Ss media planning manual objectives, strategies, and plan development
Ss media planning manual objectives, strategies, and plan development
Media Planning Buying Spring 2010
Media Planning Buying Spring 2010
Advertisement budgeting & media planning
Advertisement budgeting & media planning
Media Planning 101
Media Planning 101
Destacado
Integrating the broadcast media in teaching strategies of learning esl in mal...
Integrating the broadcast media in teaching strategies of learning esl in mal...
Alexander Decker
CIPR Media Evaluation
CIPR Media Evaluation
Michael Blowers
Introduction to Public Relations
Introduction to Public Relations
Ann Stanley
Developing online media plan
Developing online media plan
ToniEllard
From broadcast to networks
From broadcast to networks
We Are Social
Lecture # 02 (intro to mass media research) 8th july 2014
Lecture # 02 (intro to mass media research) 8th july 2014
Dynamic Research Centre & institute
Planning for broadcast
Planning for broadcast
Alfie Lyn Feliciano
Print and Outdoor Design ad Layout
Print and Outdoor Design ad Layout
Largest Catholic University
Public Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And Strategy
Moksh Juneja
Adman lecture 10
Adman lecture 10
Largest Catholic University
Public Relations Research: The Basics
Public Relations Research: The Basics
Barbara Nixon
Present Like A Newscaster
Present Like A Newscaster
Empowered Presentations
News codes and conventions
News codes and conventions
iain bruce
Research Methods In Public Relations Practice
Research Methods In Public Relations Practice
jackie57
4-step public relations process
4-step public relations process
Scott Lindenberg
Media relations strategy
Media relations strategy
Bolaji Okusaga
Creating An Effective Media Relations Plan
Creating An Effective Media Relations Plan
kbhuston
New Media and Public Relations
New Media and Public Relations
Tharanga Ranasinghe
Media Relations 101
Media Relations 101
Fahlgren Mortine
Creative Message Strategies
Creative Message Strategies
Largest Catholic University
Destacado
(20)
Integrating the broadcast media in teaching strategies of learning esl in mal...
Integrating the broadcast media in teaching strategies of learning esl in mal...
CIPR Media Evaluation
CIPR Media Evaluation
Introduction to Public Relations
Introduction to Public Relations
Developing online media plan
Developing online media plan
From broadcast to networks
From broadcast to networks
Lecture # 02 (intro to mass media research) 8th july 2014
Lecture # 02 (intro to mass media research) 8th july 2014
Planning for broadcast
Planning for broadcast
Print and Outdoor Design ad Layout
Print and Outdoor Design ad Layout
Public Relations Management Session 3 Developing Pr Plan And Strategy
Public Relations Management Session 3 Developing Pr Plan And Strategy
Adman lecture 10
Adman lecture 10
Public Relations Research: The Basics
Public Relations Research: The Basics
Present Like A Newscaster
Present Like A Newscaster
News codes and conventions
News codes and conventions
Research Methods In Public Relations Practice
Research Methods In Public Relations Practice
4-step public relations process
4-step public relations process
Media relations strategy
Media relations strategy
Creating An Effective Media Relations Plan
Creating An Effective Media Relations Plan
New Media and Public Relations
New Media and Public Relations
Media Relations 101
Media Relations 101
Creative Message Strategies
Creative Message Strategies
Similar a Adman Lecture 9
Wells11 basic
Wells11 basic
Ranjeet Kumar
Media P&B MEDIA PLANNNG PROCESS
Media P&B MEDIA PLANNNG PROCESS
M.V.L.U. COLLEGE
Media planning f
Media planning f
Tushar Mhaske
media plan for student.ppt
media plan for student.ppt
tdhvikasagarwal
INTEGRATED MARKETING COMMUNICATIONS -UNIT3
INTEGRATED MARKETING COMMUNICATIONS -UNIT3
VISVESVARAYA TECHNOLOGICAL UNIVERSITY
Planning of Media Buying and Its Impact On Your Business
Planning of Media Buying and Its Impact On Your Business
LINs Advertising & Marketing Sdn Bhd
Media Planning with Marketing Mix Consideration
Media Planning with Marketing Mix Consideration
Sook Yen Wong
Chapter10
Chapter10
Denish Vaniyawala
Media planning process
Media planning process
SANAL C.WILSON
Mcom 341 week 12 summary
Mcom 341 week 12 summary
schaferv
Media Concept
Media Concept
Punjab University Lahore
Media Concepts
Media Concepts
Duy, Vo Hoang
Media Planning - CH1.pptx
Media Planning - CH1.pptx
JunaidDurrani5
Chapter 10 - Media Planning and StrategyChapter 10MEDIA .docx
Chapter 10 - Media Planning and StrategyChapter 10MEDIA .docx
sleeperharwell
Planning for and Anlayzing Advertising Planning.ppt
Planning for and Anlayzing Advertising Planning.ppt
Natasha Bowen
Media Management Lecture-Media Plan W67.pptx
Media Management Lecture-Media Plan W67.pptx
Dr Arash Najmaei ( Phd., MBA, BSc)
8 media planning
8 media planning
Rajesh Satpathy, Regional College of Management (RCM), Bhubaneswar
Media
Media
GUNJAN BHATT
Session 31 MG 220 MBA - 29 Nov 10
Session 31 MG 220 MBA - 29 Nov 10
Muhammad Talha Salam
Campaign planning
Campaign planning
Madhvi Kukreja
Similar a Adman Lecture 9
(20)
Wells11 basic
Wells11 basic
Media P&B MEDIA PLANNNG PROCESS
Media P&B MEDIA PLANNNG PROCESS
Media planning f
Media planning f
media plan for student.ppt
media plan for student.ppt
INTEGRATED MARKETING COMMUNICATIONS -UNIT3
INTEGRATED MARKETING COMMUNICATIONS -UNIT3
Planning of Media Buying and Its Impact On Your Business
Planning of Media Buying and Its Impact On Your Business
Media Planning with Marketing Mix Consideration
Media Planning with Marketing Mix Consideration
Chapter10
Chapter10
Media planning process
Media planning process
Mcom 341 week 12 summary
Mcom 341 week 12 summary
Media Concept
Media Concept
Media Concepts
Media Concepts
Media Planning - CH1.pptx
Media Planning - CH1.pptx
Chapter 10 - Media Planning and StrategyChapter 10MEDIA .docx
Chapter 10 - Media Planning and StrategyChapter 10MEDIA .docx
Planning for and Anlayzing Advertising Planning.ppt
Planning for and Anlayzing Advertising Planning.ppt
Media Management Lecture-Media Plan W67.pptx
Media Management Lecture-Media Plan W67.pptx
8 media planning
8 media planning
Media
Media
Session 31 MG 220 MBA - 29 Nov 10
Session 31 MG 220 MBA - 29 Nov 10
Campaign planning
Campaign planning
Más de Largest Catholic University
Adman lecture 8
Adman lecture 8
Largest Catholic University
Adman Lecture 5
Adman Lecture 5
Largest Catholic University
Adman lecture 1
Adman lecture 1
Largest Catholic University
E Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation Positioning
Largest Catholic University
E Marketing Ch7 Consumer Behavior
E Marketing Ch7 Consumer Behavior
Largest Catholic University
E Marketing Ch8 Segmentation Targeting
E Marketing Ch8 Segmentation Targeting
Largest Catholic University
E Marketing Ch5 Ethical Legal
E Marketing Ch5 Ethical Legal
Largest Catholic University
E Marketing Ch4 Global Markets
E Marketing Ch4 Global Markets
Largest Catholic University
E Marketing Ch2 Emktg Strat
E Marketing Ch2 Emktg Strat
Largest Catholic University
E Marketing Ch1 Convergence
E Marketing Ch1 Convergence
Largest Catholic University
Burns And Bush Chapter 15
Burns And Bush Chapter 15
Largest Catholic University
Burns And Bush Chapter 16
Burns And Bush Chapter 16
Largest Catholic University
Adibp Ch1
Adibp Ch1
Largest Catholic University
Basic TV Ad Production
Basic TV Ad Production
Largest Catholic University
Radio Ad
Radio Ad
Largest Catholic University
Media Characteristics
Media Characteristics
Largest Catholic University
Print and Outdoor Layout and Design
Print and Outdoor Layout and Design
Largest Catholic University
Guide to print ad visuals
Guide to print ad visuals
Largest Catholic University
Print Design Layout
Print Design Layout
Largest Catholic University
Adman Lecture 7
Adman Lecture 7
Largest Catholic University
Más de Largest Catholic University
(20)
Adman lecture 8
Adman lecture 8
Adman Lecture 5
Adman Lecture 5
Adman lecture 1
Adman lecture 1
E Marketing Ch9 Differentiation Positioning
E Marketing Ch9 Differentiation Positioning
E Marketing Ch7 Consumer Behavior
E Marketing Ch7 Consumer Behavior
E Marketing Ch8 Segmentation Targeting
E Marketing Ch8 Segmentation Targeting
E Marketing Ch5 Ethical Legal
E Marketing Ch5 Ethical Legal
E Marketing Ch4 Global Markets
E Marketing Ch4 Global Markets
E Marketing Ch2 Emktg Strat
E Marketing Ch2 Emktg Strat
E Marketing Ch1 Convergence
E Marketing Ch1 Convergence
Burns And Bush Chapter 15
Burns And Bush Chapter 15
Burns And Bush Chapter 16
Burns And Bush Chapter 16
Adibp Ch1
Adibp Ch1
Basic TV Ad Production
Basic TV Ad Production
Radio Ad
Radio Ad
Media Characteristics
Media Characteristics
Print and Outdoor Layout and Design
Print and Outdoor Layout and Design
Guide to print ad visuals
Guide to print ad visuals
Print Design Layout
Print Design Layout
Adman Lecture 7
Adman Lecture 7
Último
cost of capital questions financial management
cost of capital questions financial management
tanmayarora23
Stock Market Brief Deck FOR 4/17 video.pdf
Stock Market Brief Deck FOR 4/17 video.pdf
Michael Silva
Overview of Inkel Unlisted Shares Price.
Overview of Inkel Unlisted Shares Price.
Precize Formely Leadoff
《加拿大本地办假证-寻找办理Dalhousie毕业证和达尔豪斯大学毕业证书的中介代理》
《加拿大本地办假证-寻找办理Dalhousie毕业证和达尔豪斯大学毕业证书的中介代理》
rnrncn29
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
Amil baba
NO1 Certified Black Magic Removal in Uk kala jadu Specialist kala jadu for Lo...
NO1 Certified Black Magic Removal in Uk kala jadu Specialist kala jadu for Lo...
Amil baba
Unit 4.1 financial markets operations .pdf
Unit 4.1 financial markets operations .pdf
SatyamSinghParihar2
Uae-NO1 Rohani Amil In Islamabad Amil Baba in Rawalpindi Kala Jadu Amil In Ra...
Uae-NO1 Rohani Amil In Islamabad Amil Baba in Rawalpindi Kala Jadu Amil In Ra...
Amil baba
PMFBY , Pradhan Mantri Fasal bima yojna
PMFBY , Pradhan Mantri Fasal bima yojna
Dharmendra Kumar
Role of Information and technology in banking and finance .pptx
Role of Information and technology in banking and finance .pptx
NarayaniTripathi2
2024-04-09 - Pension Playpen roundtable - slides.pptx
2024-04-09 - Pension Playpen roundtable - slides.pptx
Henry Tapper
Global Economic Outlook, 2024 - Scholaride Consulting
Global Economic Outlook, 2024 - Scholaride Consulting
swastiknandyofficial
Money Forward Integrated Report “Forward Map” 2024
Money Forward Integrated Report “Forward Map” 2024
Money Forward
Financial analysis on Risk and Return.ppt
Financial analysis on Risk and Return.ppt
tadegebreyesus
2024 Q1 Crypto Industry Report | CoinGecko
2024 Q1 Crypto Industry Report | CoinGecko
CoinGecko
Financial Preparation for Millennia.pptx
Financial Preparation for Millennia.pptx
simon978302
INTERNATIONAL TRADE INSTITUTIONS[6].pptx
INTERNATIONAL TRADE INSTITUTIONS[6].pptx
aymenkhalfallah23
The Inspirational Story of Julio Herrera Velutini - Global Finance Leader
The Inspirational Story of Julio Herrera Velutini - Global Finance Leader
Arianna Varetto
Liquidity Decisions in Financial management
Liquidity Decisions in Financial management
shrutisingh143670
Economic Risk Factor Update: April 2024 [SlideShare]
Economic Risk Factor Update: April 2024 [SlideShare]
Commonwealth
Último
(20)
cost of capital questions financial management
cost of capital questions financial management
Stock Market Brief Deck FOR 4/17 video.pdf
Stock Market Brief Deck FOR 4/17 video.pdf
Overview of Inkel Unlisted Shares Price.
Overview of Inkel Unlisted Shares Price.
《加拿大本地办假证-寻找办理Dalhousie毕业证和达尔豪斯大学毕业证书的中介代理》
《加拿大本地办假证-寻找办理Dalhousie毕业证和达尔豪斯大学毕业证书的中介代理》
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
NO1 Certified Black Magic Specialist Expert In Bahawalpur, Sargodha, Sialkot,...
NO1 Certified Black Magic Removal in Uk kala jadu Specialist kala jadu for Lo...
NO1 Certified Black Magic Removal in Uk kala jadu Specialist kala jadu for Lo...
Unit 4.1 financial markets operations .pdf
Unit 4.1 financial markets operations .pdf
Uae-NO1 Rohani Amil In Islamabad Amil Baba in Rawalpindi Kala Jadu Amil In Ra...
Uae-NO1 Rohani Amil In Islamabad Amil Baba in Rawalpindi Kala Jadu Amil In Ra...
PMFBY , Pradhan Mantri Fasal bima yojna
PMFBY , Pradhan Mantri Fasal bima yojna
Role of Information and technology in banking and finance .pptx
Role of Information and technology in banking and finance .pptx
2024-04-09 - Pension Playpen roundtable - slides.pptx
2024-04-09 - Pension Playpen roundtable - slides.pptx
Global Economic Outlook, 2024 - Scholaride Consulting
Global Economic Outlook, 2024 - Scholaride Consulting
Money Forward Integrated Report “Forward Map” 2024
Money Forward Integrated Report “Forward Map” 2024
Financial analysis on Risk and Return.ppt
Financial analysis on Risk and Return.ppt
2024 Q1 Crypto Industry Report | CoinGecko
2024 Q1 Crypto Industry Report | CoinGecko
Financial Preparation for Millennia.pptx
Financial Preparation for Millennia.pptx
INTERNATIONAL TRADE INSTITUTIONS[6].pptx
INTERNATIONAL TRADE INSTITUTIONS[6].pptx
The Inspirational Story of Julio Herrera Velutini - Global Finance Leader
The Inspirational Story of Julio Herrera Velutini - Global Finance Leader
Liquidity Decisions in Financial management
Liquidity Decisions in Financial management
Economic Risk Factor Update: April 2024 [SlideShare]
Economic Risk Factor Update: April 2024 [SlideShare]
Adman Lecture 9
1.
Advertising Management Lecture
10: Media Planning Strategy
2.
3.
4.
5.
6.
Developing the Media
Plan
7.
8.
9.
Organizing the media
buying department
10.
11.
Calculating BDI
12.
Using CDI and
BDI to determine market potential
13.
Using BDI and
CDI Indexes
14.
15.
16.
17.
Promotional Scheduling
18.
Characteristics of Scheduling
Methods
19.
20.
21.
The Effects of
Reach and Frequency
22.
23.
Factors important in
determining frequency levels
24.
Factors important in
determining frequency levels
25.
Factors important in
determining frequency levels
26.
27.
28.
29.
Comparing various media
30.
Sample Computation (CPM)
31.
Sample Computation (CPRP)
32.
Sample Computation (Daily
Inch Rate)
33.
34.
Media Characteristics
35.
Media Characteristics
36.
The End
Descargar ahora