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E Marketing Ch4 Global Markets

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Largest Catholic University
Largest Catholic University

Strauss Emarketing Chapter 4 Global Markets

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E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 4: Global Markets
Chapter 4 Objectives ,[object Object],[object Object],[object Object],[object Object]
Chapter 4 Objectives, cont. ,[object Object],[object Object],[object Object]
The FIFA Story ,[object Object],[object Object],[object Object],[object Object]
Worldwide Internet Usage ,[object Object],[object Object],[object Object],[object Object]
Internet Use Varies by Country ,[object Object],[object Object],[object Object]
Top Ten Countries 67.42 584.9 Total 63.5 Canada 23.0 Brazil 10 64.0 Switzerland 26.6 France 9 64.0 The Netherlands 28.6 Italy 8 64.0 United States 32.0 South Korea 7 66.1 Australia 34.1 United Kingdom 6 69.0 Sweden 39.2 India 5 69.1 Denmark 41.8 Germany 4 69.1 Norway 77.9 Japan 3 70.5 Iceland 95.8 China 2 74.9 South Korea 185.9 United States 1 % of Population Internet Users Country Number of Internet Users (millions) Country Rank
Developed Economies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Emerging Economies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Technology plays an important role. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Credit Cards & E-Commerce Payments ,[object Object],[object Object],[object Object],[object Object],[object Object]
Technological Readiness Influences Marketing ,[object Object],[object Object],[object Object],[object Object]
Computers & Telephones ,[object Object],[object Object],[object Object],[object Object]
Internet Connection Costs ,[object Object],[object Object],[object Object]
Connection Costs in Arab Countries
Connection Speed & Web Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broadband Penetration for Selected Countries 0.01 Nigeria 0.02 Russia 0.03 Turkey 0.05 Colombia 0.12 Bulgaria 0.19 Brazil 0.21 China 0.31 Hungary 0.77 Italy Broadband Subscribers as a percentage of total population Country
Other Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Digital Divide ,[object Object],[object Object],[object Object]

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E Marketing Ch4 Global Markets

  • 1. E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 4: Global Markets
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Top Ten Countries 67.42 584.9 Total 63.5 Canada 23.0 Brazil 10 64.0 Switzerland 26.6 France 9 64.0 The Netherlands 28.6 Italy 8 64.0 United States 32.0 South Korea 7 66.1 Australia 34.1 United Kingdom 6 69.0 Sweden 39.2 India 5 69.1 Denmark 41.8 Germany 4 69.1 Norway 77.9 Japan 3 70.5 Iceland 95.8 China 2 74.9 South Korea 185.9 United States 1 % of Population Internet Users Country Number of Internet Users (millions) Country Rank
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Connection Costs in Arab Countries
  • 16.
  • 17. Broadband Penetration for Selected Countries 0.01 Nigeria 0.02 Russia 0.03 Turkey 0.05 Colombia 0.12 Bulgaria 0.19 Brazil 0.21 China 0.31 Hungary 0.77 Italy Broadband Subscribers as a percentage of total population Country
  • 18.
  • 19.